A Presentation On Organization Study at ACC Ltd, Bangalore

BY

guruprasad

1.Introduction and Industry profile

2.Organization and product profile

3.Departmental study

4.SWOT and 7s Frame Work

5.Problem Analysis

6.Findings and solution

Contents

Cement is a binder a substance that sets and hardens as the cement dries .

Major Cement drivers are mainly in housing sector 64%, infrastructure 17%and commercial 13%and industrial sectors 6% .

There are big players in the market as ACC ltd, Ambuja ,Ultratech ,Lafarge etc.

The Indian cement industry is the second largest producer of quality cement. .

CHAPTER 1

CHAPTER 2

ACC was formed in 1936, F E Din Shaw,

the man recognized as the founder of ACC. A new association was forged between ACC and The Holcim group of Switzerland in 2005.

Vision-“To be one of the most respected companies in India; recognized for challenging conventions and delivering on our promises”.

Products- Ordinary Portland Cements( 43 Opc,53 Opc), Blended Cements, ACC set up India's first commercial Ready Mix Concrete .

Mission- Leadership, Quality, profitability, growth, responsibility.

During 2012 Sales was 24.1 1 Million tones and during 2013 it was 23.93Million Tonnes.

National Award for Fly Ash Utilisation - by Department of Science & Technology,

Future Plans - Holcim’s Indian company ACC is said to be investing Rs.3000 crore in a capacity upgrade and expansion project at its Jamul plant in Chattisgarh and its grinding unit in Jharkhand.

Human Resource Department: Recruitment in ACC is a very fair and transparent process. Employees are given opportunities and motivated with rewards and retain good talent within

the company. Employees feel good about what we do for society.

Marketing Department: The company has segmented the market geographically, it sells its product all over the country

. Continuous contacts with the customers, Dealers contractors etc, wholesalers and holding

customers conference in various cities across the Country. Preparation of monthly, quarterly and annual Production and Dispatch targets in

Consultation with other Divisions.

CHAPTER 3

Systems and Logistic Department: The main Objective of Logistics is to bring down the costs, by proper analysis and getting the

write information so that losses can be less, save calculated estimated potential. The try to bring down total delivery cost by analyzing the reports and getting the correct

information. They keep track of the route, through which product is being transported and try to reduce the

logistics cost.

Financial Department: ACC ltd has well designed finance department which deals with economic and income and

expenditure related activities of the company. The company’s operations are aligned to maximum shareholders value,profit

maximization,Increase in Revenue,Controlling Costs,Minimizing Risk.

Strengths: Brand Recognition: Known for Brand and its Image and is brand loyal amongst customers. Sustained Leader: It has been 77 years for ACC Ltd of its survival in the market as a leader in

the industry. Collaborations for the Better: Since ACC is part of Holcim, which also hold ACC and Ambuja

cements.

Weakness: Use of Old Technology: There technology is not upgraded in some plants and which increases

maintenance cost. Fewer Channels: There is less channel in Bangalore for ACC. Pricing not Competitive: ACC Ltd. positions its products as premium and hence the price of

the product is higher than its competitors. Hence, small customers cannot afford the products of ACC.

 

CHAPTER 4

OPPORTUNITIES: Large Demand: People are opting for more stable structures and intensive use of cement is

taking place, more of infrastructure projects are coming up. Expand in unexplored regions: Focus is on uncovered states as demand for cement is widely

increasing in the country.

THREATS: Technological Dynamism: Due to continuous change in the technology level of production

may get affected. Labour Shortage: Huge demand of skilled labours.

7S FRAME WORK

MCKINSEY 7’s FRAME WORK it is started 1980’s written by Tom. Peters and Robert Waterman. 7 Internal aspects of an organization.

Hard Element: Hard Element is easier to define or identify and management can directly influence them.

Soft Element: Soft Element on the others hand can be more difficult to describe and less tangible and more influence by culture.

Problem Analysis:

Statement of the problem: “To identify the reason of Undercutting of prices amongst the dealers.”

Objectives: i)To study the behavior of dealers towards companies rules and regulations they might be a contributing factor for undercutting of prices.

ii)To suggest measure to curb under cutting to the organization.

iii) To study how it will get affected to the company and its policy.

CHAPTER 5

Methodology:5 why’s problem solving technique

Define the problem Collect the data Define the possible causal factors Define the root cause Recommend and implement solutions.

Undercutting is to offer a good or service at a price that is deliberately set below the price charged by the competitors.

Findings: The company has a good brand value due to which it holds a good image in the eyes of the

customer.

Hence the product is trustworthy and gives superior performance.

The company is successful because of the satisfaction of the employees in the organization.

The employees work performed never goes unnoticed. Their performance is always recognised by the manager and appropriate rewards have been given.

CHAPTER 6

Suggestions: At first the dealer should be penalized for undercutting, then he should be suspended and then

banned due to undercutting of prices followed by the dealers. The focus should be more in bringing exclusive dealer arena, so that undercutting can be

reduced. For dealers who do undercutting can be penalized him by reducing the incentives.

Learning: ACC ltd also provided a brief insight into the actual working conditions, which gave me considerable knowledge.

The skills necessary to become a good team player, as working in a team is the latest trend of growth.

It was an a pleasure working with ACC Ltd