Presentation Ile Maurice · Strategic Direction Consolidating and reinforcing the destination as a...
Transcript of Presentation Ile Maurice · Strategic Direction Consolidating and reinforcing the destination as a...
MAURITIUS MAURITIUS
Presented by:
Mr. V. Kowlessur
Principal Tourism Planner
Ministry of Tourism and Leisure
2007 2008 2009 2010 2011 2012
No. of arrivals 906,971 930,456 871,356 934,827 964,642 965,441
Growth Rate +15.1 +2.6 -6.4 +7.3 +3.2 +0.1
Receipts (Rs. M) 40,687 41,213 35,693 39,456 42,717 44,378
Average Length of
stay
10.3 9.9 9.8 10.3 10.4 10.6
Employment 26,541 28,753 27,002 27,161 28,133 28,027
No. of Hotel rooms 10,857 11,488 11,456 12,075 11,925 12,527
- The average annual growth of arrivals has been on a decreasing rate
- Forecast of tourist arrivals for the year 2013 is revised downwards from 990,000 to
980,000 which represents an increase of 1.5% compared to 2012
- As at end of June 2013, there were 116 registered hotels of which 7 were not operating
due to renovation works. Room capacity was 11,977
CURRENT SITUATION
Strategic Direction Consolidating and reinforcing the destination as a leading resort island.
Pursuing growth at an average annual rate of at least 5% with a more diversified portfolio of source markets in niche segments
Consolidating traditional markets with growth potential
Exploiting emerging/new markets like China, Russia and India, Middle East, Japan, South Korea, Czech Republic and Scandinavian Countries
Creating a more conducive business environment through streamlining of procedures and removing administrative bottlenecks
Maurice :Le Modele de Tourisme Un modele de tourisme basé sur 3 axes:
Accessibilité
Attractivité
Visibilité
Accessibilité
Attractivité
visibilité
Accessibilité Air Mauritius :28 Destinations et code sharing sur 35
points avec Air France
Air Mauritius déservira la Chine en Juillet
South African Airways, Emirates, Condor, Corsairfly, Air Europe, Air Madagascar, Air Seychelles, BA , Transaéro et Edelweiss Air
Visibilité A travers une série de campagnes publicitaire au fil
des années
Internet: www.tourisme-ilemaurice.mu
Large variety of sight seeing
Spectacular and beautiful scenery
Attractiveness
Une panoplie de possibilités et d’activités
Authenticité et valeur historique des sites
Propreté, sécurité
L’accueil
Rapport qualité / prix
Découvertes et nouveaux produits
Attractivité
Croisière
Land sports
The beauty of Mauritius resides in its diverse cultural heritage coming from the Asia, Europe and African continent
Welcoming, warm and friendly Mauritians
A melting pot of cultures
Mauritian gastronomy from the rich blend of cultures
Award winning chefs and signature dishes
World class gastronomy
Quadbiking and adventure
Big Game Fishing
Water sports and diving
Way Forward Safety and Security
Greening of the Tourism Industry
Development of an Eco-Label Standard for the Tourism Industry
Implementation of the Maurice Ile Durable Policy, Strategy and Action Plan
Mitigation of climate change
Development of the Cultural & Heritage Tourism
Air connectivity
Thank you