Presentation - Hotel Project
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Transcript of Presentation - Hotel Project
Report on Designing Concept for a 4 Star Business Hotel Adjacent
to Delhi Airport
Roadmap
• Introduction• Methodology• Mapping the Area• Major Findings of Primary Studies• Comparison Chart of International Airport Hotels• Methodology for designing the Concept• Target Audiences• Concept of Hotel
Objective
• To design the product concept inclusive facilities, amenities and service for 200 rooms 4 star business hotel adjacent to Delhi Airport/ Terminal D (walking distance of 5 minutes from airport)
• In the study, both primary and secondary study was conducted.
• Note: There has been a quite a lot of findings which cannot be disclosed due to confidentiality issues.
Methodology
Understanding the Objective of the Study
Primary Study Secondary Study
Preparation of Questionnaire
Field Study:Hotel Operators – 15
Travel Agent – 5Government Officials – 5
Airlines - 5
Data Collection
Data Analysis Report writingConcept Design
Need Gap Analysis
Tracking International Airport & Transit Hotels
Tracking National Hotels
Map of Delhi Domestic Airport
Terminal 1A Terminal 1D
Connectivity of Delhi Domestic Airport
Towards DelhiTow
ards G
urgaon
Towards Dwarka
Connectivity with major cities in and around
Delhi Airport
Faridabad
Greater Noida
Noida
Ghaziabad
Gurgaon
Rohtak
Rewari
Jhajjar
Jind
Nizampur
Aligarh
Meerut
Bijor
Muzaffar Nagar
Roorkee
Haridwar
Panipat
Summary of Arrival & Departure and Traffic at Delhi Airport
Traffic Control - Delhi Airport from Feb 2009 to Feb 2010
Particular Percentage
Percentage increase in Total Aircraft Movement
8.30%
Percentage increase in International Aircraft Movement
14.40%
Percentage increase in Domestic Aircraft Movement
6.10%
Traffic Control - Delhi Airport between Feb 09 to Feb 10
Particular Percentage
Domestic Passenger Traffic increased by 18.00%
Freight Traffic increased by 36.60%
International Freight Traffic increased by 30.70%
Domestic Freight Traffic increased by 50.40%
Feb-10 Aircraft Movement (Percent Share)
IC, CD & AI
Private Airlines
Airport Regular Low Cost
Delhi 21.50 29.90 48.60
Feb-10 Passenger (Percent Share)
IC, CD & AI
Private Airlines
Airport Regular Low Cost
Delhi 18.90 26.00 55.10
Feb-10 Freight (Percent Share)
IC, CD & AI
Private Airlines
Airport Regular Low Cost
Delhi 19.30 44.30 36.30
The Delhi Airport is the Busiest Airport in India and is growing with CAGR of 12.31%
YearTotal number of
passengers at Delhi Airport in Millions
Y-O-Y growth (%)
2004-05 12.78 --
2005-06 16.23 27.00
2006-07 20.44 25.93
2007-08 23.97 17.26
2008-09 22.84 -4.71
CAGR: 12.31% 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
3.043.93
5.25
6.97
8.437.61
3.033.92
5.21
6.828.20
7.466.07
7.84
10.47
13.79
16.63
15.07
Domestic Air Traffic at Delhi Airport (Millions)
Embarked Disembarked Total
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
5.13 6.318.09
10.2712.08 11.47
5.036.23
7.929.92
11.64 11.20
0.23 0.24 0.23 0.25 0.25 0.17
10.3912.78
16.23
20.44
23.97 22.84
Total Air traffic At Delhi Airport (Millions)
Embarked Disembarked Transit Total
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
2.09 2.382.83
3.30 3.65 3.86
2.012.31
2.703.10 3.44 3.74
0.23 0.24 0.23 0.25 0.25 0.17
4.334.94
5.77
6.657.34
7.77
International Air Traffic at Delhi Airport (Mil-lions)
Embarked Disembarked Transit Total
Actual Site Pictures
Site
Actual Site Pictures taken on 10th May 2010
Front ViewSide View Back View
Catchment Area
Dwarka
Gurgaon
New Delh
i
Mahipalp
ur
Inventory Analysis – Overall Supply
The entire hotel market near Delhi Airport is majorly covered by these hotels.
Average Occupancy: is 74% with the total room inventory of 2,350 rooms and tariff ranging from Rs 3,000 to Rs 10,500.
Name
Distance from
domestic airport
No of Rooms
Average Occupancy
Website Tariff
Ramada, Delhi 13.6 Km 419 75% 6,600
Centaur 3.1 Km 376 60% 5,400
Crown Plaza 17.3 Km 374 90% 10,500
Leela 12.7 Km 350 90% 10,000
Radisson Hotel 5.3 Km 190 85% 8,000
Park Premier 17 Km 94 80% 5,000Ramada, Gurgaon 15 Km 89 75% 5,000
Asoka Resort 13 Km 82 55% 4,000
Shanti Palace 5.7 Km 72 65% 3,000
Saptagiri 5.7 Km 76 70% 3,500
Uppal Orchid 12.5 Km 48 75% 6,600
Hotel le seasons 5.9 Km 46 60% 3,000
Park Plaza 19 Km 45 70% 7,000Lemon Tree Hotel 12.4 Km 45 80% 4,300Country inn and suites 9.8 Km 44 75% 6,000
Total
2,350
Crown Plaza leading the Hotel Market
0 50 100 150 200 250 300 350 400 450
0
2,000
4,000
6,000
8,000
10,000
12,000
No of Rooms
Roo
m R
even
ue
Crown Plaza
Ramada Delhi
Centaur
Ramada Gurgaon
Park Plaza
Country Inn
Lemon TreeAsoka
Leela
Radisson
Uppal Orchid
Saptagiri
Shanti Palace
Le Seasons
Currently Centaur and Radisson are Leading the Hotel Market as far as Distance is concerned
2 4 6 8 10 12 14 16 18 20
0
2,000
4,000
6,000
8,000
10,000
12,000
Distance from Domestic Airport In Km
Roo
m R
even
ue
Crown Plaza
Leela
Centaur Country Inn
Park Plaza
Park Premier
Shanti Palace
Lemon Tree
AsokaSaptagiri
Le Seasons
Ramada Gurgaon
Ramada DelhiRadisson
Uppal Orchid
Comparison chart of world’s 10 airport hotel
City/Country Airport
Airport Rank (if in
top 30)
Airport Traffic
(Million)Name of Hotel Rating
Distance from
Airport (km)
No. of Rooms
Pricing (Single room, 1 night, 3rd June ‘10)
Distinguishing feature
Amsterdam, Netherlands
Schiphol Airport
14 43.57 CitizenM hotel
4 star 0.5 230 INR 5014Luxurious boutique feel provided by small and efficient rooms
Garhaud, Dubai
Dubai Airport
15 40.90Millennium Airport hotel
5 star 1.0 115 INR 6361Elegant and spacious rooms designed to cater to both corporate and leisure travelers
Bangkok, Thailand
Suvarnabhumi Airport
16 40.50Hotel Novotel
4 star 0.5 612 INR 6750‘The Best Airport Hotel in Asia’ award winner, Rooms available on minimum 2 hourly basis
Changi, Singapore
Changi Airport
21 37.20Ambassador transit hotel, terminal 1
3 star *IAT 73 INR 6377No need to clear immigration area, Minimum 6 hourly stay packages available
New Jersey, USA
Newark Airport
29 33.40Wyndham hotel
3 star 3.6 349 INR 4051Great variety of services and amenities provided during the stay
London, UKGatwick Airport
- 32.97 YotelConcept hotel
*IAT 46 INR 4014
Theme hotel located inside terminal and targeted specially at the single overnight stay or even for a place to freshen up for a few hours
Boston, USA
Logan Airport
- 25.00Hyatt harbor side hotel
4 Star 4.8 270 INR 8190Spacious guestrooms with amazing harbor and city views
Taoyuan, Taiwan
CKS Airport - 24.00Evergreen Transit hotel
4 star *IAT 21 INR 5094
Graciously decorated rooms and modern facilities ensure comfortable stay and customer retention
London, UKStansted Airport
- 19.95Radisson blu hotel
4 Star 0.5 500 INR 7085
Award-winning design, business and event services and best Disabled Facilities award
*IAT: Inside Terminal
Comparison of the unique features provided by hotels
Hotel
Shower package
Departure Lounge
Retail shop
Baby sitting
24 hrs check in
Day packages
Grab n Fly
Park n Fly
Computer rental
Porter Service
Left luggage
CitizenM Hotel, Amsterdam
Millennium Airport Hotel, Dubai
Hotel Novotel, Bangkok
Ambassador Transit Hotel, Terminal 1, Singapore
Wyndham Hotel, New Jersey
Yotel, London
Evergreen Transit Hotel, Taiwan
Radisson Blu Hotel, London
Hyatt Harbor Side Hotel, Boston
Comparison of the unique features provided by hotels
Hotel
Shower package
Departure Lounge
Retail shop
Baby sitting
24 hrs check in
Day packages
Grab n Fly
Park n Fly
Computer rental
Porter Service
Left luggage
Trident Hilton Hotel, Chennai
Novotel Hyderabad Airport
Hotel Viceroy, Hyderabad
The Orchid, Mumbai
Athithi, Mumbai
Centaur, Delhi
Radisson Hotel, Delhi
Proposed hotel
Proposed Concept for Hotel adjacent to Delhi Airport
Methodology used for designing the concept of Proposed 4 Star Airport Hotels
Understanding the Current Scenario of
Airport Hotel
Understanding the Customers Needs and Expectation
Benchmarking with top 10 hotels world
wide
Benchmarking with current Airport Hotel
in key metro cities
Benchmarking with existing hotels in n
around Delhi Airport
Design the concept based on the output
from the above analysis
Target audience for an airport cum business hotel
Target Audience:
1. Frequent Business Travelers
2. Frequent Individual Travelers
3. Airline Crews
4. Transit Travelers
5. Day Travelers
6. Travelers from near by major cities and going to other cities / countries
7. Conference / Exhibition
8. MICE
9. Leisure Tourist
10. Wedding
Concept Statement
The proposed hotel will be an Airport cum Transit hotel focusing on Business Travelers
providing the best of facilities for Business Activities and Unique Experiences like never before
This airport hotel will be environment friendly and we will implement the concept of ‘Go Green’
The ‘Day packages and Shower packages’ will give the Transit travelers a ultimate experience of
using a 4 star hotel
A facility of ‘Grab & Fly and Grab & Go’ will be a great assistance to Frequent Business Travelers
as well as Transit Travelers
The hotel will have sound proof walls and three pane windows to prevent the noise
To create an atmosphere of Airport hotel, we are introducing the concept of ‘Departure Lounge’
which includes the small library and eating section in it
We will be introducing the innovative facility like ‘Baby Sitting and Park n Fly’ to reduce the
burden of the Business Travelers
Concept of the Hotel
Room Facilities & Amenities:1. LCD2. Charging plugs3. Working table4. 2 chairs5. Wi-Fi6. Refrigerator 7. Mini bar8. Complementary cookies9. Stationary complementary10. Tea Coffee maker11. Movies on Demand12. Shower Rooms
Bathroom Facilities & Amenities:1. 4 Point Shower Cabin2. Waterproof clock3. High Quality toiletries4. Shaving mirror 5. Clothes line6. Complimentary laundry for
one pair of clothes7. Complimentary ironing for one
pair of clothes
Business Facilities & Amenities:1. Conference Rooms2. Meeting Rooms3. Business Centers
Recreational Facilities & Amenities:1. Swimming Pool2. Health Club3. Mini Spa4. Saloon
F&B Facilities & Amenities:1. Speciality Restaurant2. 24 hr Coffee Shop – Multi-cuisine3. Pool Side Café 4. Bar5. Departure Lounge
Services:1. 24 hrs Check-in2. Day Packages3. Shower Packages4. Grab n Fly5. Grab n Go6. Park n Fly7. Computer Rental8. Porter Service9. Left Luggage 10. Shuttle Service to Airport11. Shuttle Service to City12. Tourist Guide13. Tour Package14. Mood Lighting15. Buffer Breakfast16. Travel Agent tie-up17. Old and Children Friendly18. 24 hrs Service19. Pick-up and Drop20. Currency Exchange21. Travel Desk22. Car Rental
Other Facilities & Amenities:1. Retail Shop2. Baby Sitting3. Sound Proof Walls4. Safety Locker5. ATM’s6. Open Spaces7. Balcony8. Valet Parking9. Video Surveillance
Proposed Concept by D’Essence
44 Rooms = 42 Typical Guest Rooms & 2 Suites, Shower Rooms and Health Club44 Rooms = 42 Typical Guest Rooms & 2 Suites, Shower Rooms and Health Club
1 Swimming Pool and 1 Pool Side Café 1 Swimming Pool and 1 Pool Side Café
Conference rooms, Meeting rooms, Speciality Restaurant, Coffee Shop, Retail, Mini Spa, Bar, Departure Lounge, Baby Sitting Area, and Reception
53 Rooms = 50 Typical Guest Rooms & 2 Suites53 Rooms = 50 Typical Guest Rooms & 2 Suites
53 Rooms = 50 Typical Guest Rooms & 2 Suites53 Rooms = 50 Typical Guest Rooms & 2 Suites
52 Rooms = 50 Typical Guest Rooms & 2 Suites52 Rooms = 50 Typical Guest Rooms & 2 Suites
Basement and Stilt Area
Floor Area – 20760 sq.ft
Floor Area – 20760 sq.ft
Floor Area – 20760 sq.ft
Floor Area – 20760 sq.ft
Floor Area – 21569 sq.ft.
Floor Area – 37554 and 6419 sq.ft. respectively
Terrace
Level 0
Level 1
Level 2
Level 3
Level 4
Level -1
Go Green Building Concept
Hotel building should be:
• Futuristic product, facilities & amenities
• Sound Proof
• Open & ventilated spaces
• Greenery
Implementing the following points for environment friendly hotel:
• Environmental Committee responsible for developing an Environmental Green Plan around each pillar
• Educate the Employees for saving the energy, better use of natural resources
• Energy management and use of renewable energy sources like use of CFL, solar equipments
• Water Conservation through technology utilization
• Solid Waste Management through recyclable and reusable material. Like use of paper bags, biodegradable material, reducing use of poly-ethene.
Room and in Room Facilities
Equipments inside the room
• Comfortable bed with attachment
• Study desk & chair
• Set of writing instruments
• LCD TV with DVD Player and internet access (Wi-Fi)
• Computer or Laptop on Rental
• Tea and coffee maker
• Refrigerator
• Charging plug for laptops and mobiles
• Sound proof wall and Triple Paned windows
PRODUCT
• In room check-in/check-out services
• High-speed, Wireless internet access
• 24- Hours Room Service
• Movies on demand
• Complimentary Mini Bar
• Complimentary mineral water bottle
• Complimentary cookies
SERVICES
Typical Room Deluxe Suites
Presidential Suites
Room Type No. of Rooms
Size in sq.ft
Typical Room 192 300
Deluxe Suite 4 500
Presidential Suite 4 650
Total 200
Room and in Room Facilities
Bathroom with international standards
• 4 Point Shower Cabin
• Waterproof clock
• High Quality toiletries
• Shaving mirror
• Clothes line
• Complimentary laundry for one pair of clothes
• Complimentary ironing for one pair of clothes
BATHROOM
Bathroom with 4 Point Shower
Shower Room and Facilities
SHOWER ROOM
Shower Room will be new concept introduced in 4 star hotel which is a separate room type with a size of about 100 sq.ft
• 10 Shower Rooms
• It is a combination of bathroom + Changing room
• Separate package for the Shower room
Facilities in the Shower room:
• 4 Point shower Cabin
• Waterproof clock
• High Quality toiletries
• Shaving mirror
• Shower Kit
• Clothes line
• Complimentary ironing for one pair of clothes
• Couch with a small dressing table
Packages can be offered:
• Transit traveler and Circuit Tourist can be offered a combined package of Shower room along with Grab n Fly
• It can be clubbed with Tour packages and Car Rental services
Shower Room
Typical Users:
1. Transit travelers
2. Frequent Business Travelers
3. Circuit Tourist
4. Cabin Crew