Presentation Horlicks 1
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Transcript of Presentation Horlicks 1
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1
Cautionary Statement
This presentation, except for the historical information, may contain certain
statements that might be considered forward looking. These statements are
subject to certain risks and uncertainties. Actual results may differ materially
from those expressed in the presentation as important factors could influence
the Company’s operations such as Government policies, local, political and
economic development, risks inherent to the Company’s growth and such
other factors. The Company may alter, amend, modify or make necessary
changes in the manner deemed fit to any such forward looking statement
contained herein as may be required from time to time on the basis of
subsequent developments and events. The Company does not undertake
any obligation to update forward looking statements to reflect the events or
circumstances after the date hereof.
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GSK Consumer Healthcare Ltd
Zubair Ahmed
Managing Director
Nov 29, 2011
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3
GSKCH India History
• 53rd year of India Operations – 1958 Hindustan Milk food
manufacturers Ltd.
– 1979 HMM Ltd
– 1991 SmithKline Beecham Consumer Brands Ltd
– 1994 SmithKline Beecham Consumer Healthcare Ltd
– 2002 GlaxoSmithKline Consumer Healthcare Ltd
• Horlicks available for +100 years
Indian Ad
From 1893
Factory
In 1959
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N
R
S
G
H
B J
F
R
R
B
L
B
GSK Sites – 3 HFD Plants
Depots - 23
3rd Party Sites – 9
HFD manufacturing – 1
HFD Packing – 3
New Product Sites – 5
RSO - 4
Corporate Office
Robust supply network
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Extensive distribution footprint
4 Sales Regions
23 Warehouses Complex tax structures
GSK brands available in more than 1.5 million outlets
GSK Direct Reach of 700K Horlicks present in 1+ million outlets
2 Mother warehouses
600+ Distributors 5000+ Sub distributors
Source: AC Nielsen
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Some of the most trusted brands in India
OTC- Consignment sales Non-MFD
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Profitably Doubling Business
2007 - 2011
A vision crafted for the Organization in 2007
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Our Journey till now……
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
2002 2007 2011
2007 2010
Sales (Rs cr) 1396
Vision 2011
Double 2007
PBT (Rs cr)
2431
245 452 Double 2007
Cost Efficiency → Funding A&P → Fuelling Growth
Cost efficiency
A&P
Sales
Overall Growth
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Horlicks Mega Brand Concept
Toddler Food
Ready-to-Drink
Noodles
Mega Brand
Healthy
Snacking
Pro series
BOP
Breakfast Cereals
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10
2007 2008 2009 2010
1 2
5 5
Last 4 years: Accelerated Innovation Delivery
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Entry into New formats
Biscuits Instant
Noodles
Health &
Stamina Breakfast
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Horlicks Renovation – Keeping it relevant
Biggest packaging Transformation
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Straddling multiple price points
Rs 25 Rs 5 Rs 75 Rs 149 Rs 155 Rs 275 Rs 515
90 g 18 g 250 g 500 g 500 g 1000 g 2000 g
Rs 70
250 g
Rs 290
1000 g
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Product upgrades
• Horlicks Gold
Targeting loyal Horlicks
consumers
Superior nutrition & product
experience
30% premium over base
Horlicks
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Driving Line Extensions
1900 1997 2003 2011 1980 2008 2010
Junior
Stage 2
Horlicks Gold Women’s Lite
Mother’s Junior
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Step change in portfolio profile
77%
23%
84%
16%
Base Extension & New formats
2007 2011
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Driving down cost & Delivering efficiencies
2.1%
-4.5%
2007 2010
2.67
4.06
2007 2010
27.4%
32.2%
2007 2010
4.0
8.0
2007 2010
WC % sales
Fixed asset / TO Ratio
Return on Capital
Employed
Sales per field force
• Reach expansion
• Distributor consolidation
• Integrated value chain
• Financial shared services
• Operational excellence
• Strategic cost saving projects
Rs Cr. Enabled significant
investments behind Brand
Building
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• Best in class Retention, attrition @ 6.9%
• Large investments in capability & competency
• Healthy injection of fresh thinking
50%
71% 67%
Top Mgmt Marketing Commercial
% outside hires in leadership teams
Continued strong focus on People
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External recognitions for performance & sustainability
Golden Peacock Award
Sustainability - 2011 Star MNC Award
Business Standard
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1,396
1,700
2,025
2,431
2007 2008 2009 2010
On track to double business
2X
Sal
es
GSKCH India, Net Sales INR Cr.
2007 - 2011
2011
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Going forward
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Opportunities are plenty
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34%
23%
78%
75%
GSK market share’s are weak in North & West
Source: AC Nielsen HFD volume share
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Rural India is an open canvas for HFD’s
5000 Urban towns
6.4 Lakh Rural Villages
70%
popula
tion
Growing disposable income in
rural India
• High government spending
• Changing source of income
35% from non-agricultural
source.
High prevalence of
malnutrition & infant mortality
• Weak health infrastructure
• Low awareness
• Unhealthy practices
Low category penetration (11% in rural vs. 40%+ in urban)
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6% Kids Obese Rising to nearly 25% in some metros
25% overweight urban women 12% diabetic urban adults
The Rising India: Have too much
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The Other India: Have Little
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43% Kids
Underweight
The Other India: Have Little
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38% Kids
Stunted
The Other India: Have Little
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67% Kids
Mild Anemia
The Other India: Have Little
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GSK’s Internal business health at its best
People
Base Brands
New product pipeline
Processes
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Amidst few macro economic challenges …
High fiscal deficit
Slowdown in reforms
Socio-Political Scenario
High Food Inflation
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But also some good news for FMCG industry ...
FDI in retail
Implementation of government policies (e.g. GST and Direct tax code)
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GSK Consumer Healthcare Ltd
Zubair Ahmed
Managing Director
Nov 29, 2011