Rachid Ben hoummada Pavel Orlov Annita Tatiane T D Stefanie Triebelnig Jennifer Wimmer

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What is all the buzz about the Social Networking? (Video)

Price of Social Networking Sites

Facebook – behind the scenes StudiVz Vkontakte MySpace

Conclusion

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A few seconds, please…

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Any idea?

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$15,000,000,000

$20,000,000,000

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Number of users User value Price tag

©techcrunch.com

Founded: 2004 in Massachusettes Founder: Mark Zuckerberg Headquarters : Palo Alto, CA Revenue: 300 million USD (2008) Employees: 700 Users: > 200 million

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2004: USD 500 000 from Peter Thiel 2005: USD 40.2 million from Accel and

Greylock 2006: Yahoo purchase? 2007: Microsoft ,1.6 % share for USD

240 Investment of USD 60 million

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• 2008: USD 100 million Triple Point value between USD 3.75 and 5 billion

• Today: USD 440 million in total debt and equity financing

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Investments Sponsored Groups Advertising

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Create your own Ad! Page, Application, Group or Event New Ad placement People targeted – Filter system

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• Target your audience location, age, sex, education, workplace, relationship

interests…

• Pricing: Minimum : 1USD per day, define maximum

• Campaign• Payment method

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2007 – Connect U claimed FB Online scams Users Report abuse

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2007: Code to generate FB page was made public

Students downloaded 70.000 profiles Sell users data Difficulties deleting the account Pro-mafia Group case

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Recent Issues:

Changes to site Phishing Attack

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Based in Berlin, Germany

One of the biggest Social Networks in Europe

10 million members

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View of the full profile

Linking permission

People visiting your site

Groups, videos, audio data …..

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60.000 to 100.000 Euros a month

Spreadshirt

Samwer

Holtzbrinck

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Google Ads

Traffic sharing

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Telegram

News-Teaser

Brand community

Display Ads

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Where do you want to put your ad?

What kind of ad?

Minimum booking budget 2.500

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Missing protection

No guarantee of misusage

New accusations - images in StudiVZ

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Copying of the layout and design of Facebook

Bluff users

Not allowed to register of commercial purposes

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1. Log on

2. select “mein account“

3. “mein account löschen”

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http://home.myspace.com/index.cfm?fuseaction=user

Advertising (with the MySpace, myAds tool)

Stock market Parents company the News corp. (.03

cents per monthly page view) MySpace users (Points 3.fees and 8.18 of

the policy) MySpace credit card in partnership with

the CITI Bank

• MySpace MyAds accepts only Visa, MasterCard and American Express cards

• 1st user get a limit of $25, $25 to check the validity of the card used

• the credit limit is raised in increments each time the account costs hits your credit limit, and the user makes a successful payment at that level

• The initial credit limit of $25 is first raised to $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000

• The customer is billed after he/she accrued costs for his/her advertising activity.

• Credit card billed after 30days and the cycle restart

"word of mouth advertising” media (TV, Radio, Newspaper, Journals,

buses, train...)

2006: PERP problem 2005: big problem within its organization

members (News Corp./Myspace transaction bilked shareholders out of tens of billions of dollars)

Other social networking coming up Partnership with Google for the “Friend

connect”: contract ending in year 2009

Contact the website USA Legislation taken into account

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Wealthy owners No advertisements until recently

The purpose is unknown

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Precise targeting

Low cost – from €0,02 per click

Only for users

For companies – very expensive

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Default privacy settings

Content – video, audio

More info about users

Not real time

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They earn a little They cost a lot

Is there something we don’t know?

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Please feel free to ask questions

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