Presentation for Tokyo PC Users Group March 7 th 2002 The one-stop solution site for Japan`s English...

Presentation forTokyo PC Users

GroupMarch 7th 2002

The one-stop solution site for Japan`s English speaking community.

Copyright 2002 Sony Marketing Japan


1 Who we are

2 Our origins

3 What do we have to offer?

4 Future

5 Contact

Contents


Sony Marketing’s mission is to create new markets and to provide comprehensive marketing and sales support for Sony-branded products in the Japanese domestic market.

from-hanna.com was launched in order to serve the English speaking community living in Japan.

We aim to provide information and services that would otherwise be prohibitively expensive to seek off-line (in terms of time, money, skill, location) for the English speaking residents of Japan.

By partnering Sony group resources with non-Sony companies, we strive to provide one-stop solutions for our users.

Who we are


Our origins

The name “Sony” was created by combining two words. One is 'sonus' in Latin, which is the root of such words as 'sound' and 'sonic'. The other is 'sonny' meaning little son.

These words were initially chosen to convey that " Sony" was a small, young group who had the energy and passion to work toward creating something special.

In February 2001, Sony Marketing (Japan) Inc. established from-hanna as an English-language lifestyle support website to combine tailored information and services specifically for the English speaking residents of Japan

Employees

Sony Marketing- 4,750

from-hanna- 11

Our name

English or England is represented by 「英」（ Ei ） in Japanese. The character 「英」 can also be read phonetically in Japanese as “Hana”.

In order to convey our goal, as well as to convey the familiarity of a common English/Japanese name "from-hanna.com" was chosen.


What do we have to offer?

Site explanation and tour- www.jp.from-hanna.com



from-hanna exclusive - AIBO (ERC - Entertainment Robot Company)

Sony Plaza - new products lines.


http://www.jp.from-hanna.com/cgi-bin/shopping/stores/store_list.cgi?giShop=3&giCat=3





http://www.jp.from-hanna.com/cgi-bin/shopping/stores/shop_cat.cgi?giShop=5








Sony Enterprise has been introducing a variety of health and athletic products over the last 20 years.

Ete is a project team bringing together designers from various companies.


http://www.jp.from-hanna.com/cgi-bin/shopping/stores/goods.cgi?giShop=1&giId=155&from=sitecat





AVIC is the biggest dealer of Sony products


Late April 2002

Major site update

- quality

- content

- services and products available

Future






Late April 2002

Future

Major site update

Areas

- Personal insurance

- Financial advice- market and investment option explanations

- Visa/immigration

- Buying new/used cars, auto related series

- Mobile phones

- Personal improvement- language, higher education, continuing education

- Charity/volunteer opportunities and promotion

- Community events


This year

Future

- Both domestic and international travel

- Products from a wider range of firms

- Various application/contract etc simplified- in English

- Expanded language section for Japanese study

- Expanded education section- specifically for schooling options, education for special needs, special courses

- Expanded career/business related information and services

- Community


Please address any questions or inquiries to -

Justin Ellis

Sales and Marketing

from-hanna

Network Business Group

Sony Marketing (Japan) Inc

Tokyo 108-0074 Japan

Tel 3 5792 2290

Fax 3 5792 2968

Email- [email protected]

URL- www.jp.from-hanna.com

Contact


mailto:[email protected]

http://www.jp.from-hanna.com/

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