Presentation For Long Road Sixth Form
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Transcript of Presentation For Long Road Sixth Form
Campaigns and communications
Communications Manager
Brand Values
Bold
Open
Trusted
Clear
Thinking about brand and
communicating with internal
audiences
The result for O2 is…
Through a consistent
…a consistent, persuasive, high value brand.
Internal Communications
• Newsletters and magazines
• Intranet
• Conference and video calls
• E-communications
• Conferences
• Training
Big Campaigns
Campaign launches
Campaigns and Communications
Manager
Communicating to audience
groups
Senior Content Creative
Developing brand identities
and consistent campaigns
Logo
Curve
Storytelling
How we talk
Photography
Colour
Typeface
Case study
Relational Security
Now let’s put a campaign
together
Look at the brief
What is it asking you to do?
What are the key things you need to deliver?
How much money do you have?
How much time do you have?
Put your team together
What roles are needed on this job?
Who is going to do what in your team?
Who will look after the client?
Who will do the creative work?
Who will take care of the money?
What’s your big idea
Brainstorm some ideas on how you couldtackle this project.
Come up as many as you can. Decidewho will explain them to the rest of thegroup and plan how you are going to tellthe story of how your idea answers thebrief.
It’s all in the detail
How many days will this job take do to?
What materials will you need and how
much will they cost?
Add this all up, does it fit the budget
you’ve been given?
Pitch your idea
Explain your idea to the rest of the group.
Make sure you cover all the categories in theassessment form.
Tell us…
• What your idea is
• Why you think this will work
• Who is going to do what in your team
• Why you are value for money
• The timetable you’ve put together
Let’s look back at what you’ve done
Thank you for listening…
Any more questions?