Presentation for language, discourse and power
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Transcript of Presentation for language, discourse and power
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The use of racism in the media and in advertising.
Intentional or not?
Written and presented by Rachel Harrison
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Racism: examples used in everyday situations intended to represent “power” over another.
Examples: An interview by Paul Henry implying the Governor General’s nationality based on his looksAndRacist advertisement intended to assert power over employees by using the use of African American men.
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What is racism?
• “A social system of domination”(Van Dijk, 2005, pp. 1-2)
• “based on a hierarchical construction of groups of people, according to their appearance, cultural practices, customs, traditions, language or socially stigmatised ancestors.”
(Reisigl & Wodak, 2001, p.10)
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Example One:
http://www.youtube.com/watch?v=YqAEvkNtJ6A&feature=player_embedded
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First example: Interview with Paul Henry
• Paul Henry (host of TVNZ Breakfast show)in 2010, made racist remarks against the current Governor-General, Sir Anand Satyanand who is of Fiji-Indian descent.
• In an interview with Prime Minister John Key, Henry asked who would be selected as the new Governor-General and whether they will look and sound more like a New Zealander.
• Is he "even a New Zealander".
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Problems:
• Henry’s ignorance to the fact that the Governor General was actually a New Zealand-born New Zealander.
• John Key’s ignorance to laugh it off.
• In his apology to the public he refers to himself as a “gippo” another racist term for Roma people.
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How does this relate to power?
• Is Henry entitled to say that someone doesn't "look or sound" like a New Zealander on National television?
• Because he (Henry) is white, is he more “Kiwi” than others?
• Is John Key (also a white man) agreeing by laughing?
• Is it implied that “anyone of Indian or Asian descent cannot be a New Zealander and should not hold public office unless they look or speak like one". http://tvnz.co.nz/national-news/tvnz-suspends-paul-henry-3818718
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Example Two:
http://www.adsavvy.org/25-most-racist-advertisements-and-commercials/
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Example two: Advertisement for Intel
• Intel launched a national campaign in 2007.
• The advertisement consisted of a white manager (master?) who stands over six African American athletes who bow in perfect symmetry before him.
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Potential problems.
• All sprinters were African American.
• The body language of the white man. Intended to show power?
• “…but also appearing to all bow down before the smug white dude.” Willy Feret, 2007, http://www.theinquirer.net/inquirer/news/1004060/intel-racist
• Why are sprinters used in the first place?
• Is this in-fact just a pun?• Why must the business man
be Caucasian?
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Linguistic elements to both examples.
1st example:• “... are we going to go for someone
who is more like a New Zealander this time?”
• a) more- as if to say that someone can look more New Zealand than the Governor General.
• b) this time- implies that the Governor General does not look or sound like a New Zealander.
• Shows syntactic choice
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Linguistic elements in both examples.
2nd example:• Ambiguity/ pun:a) “multiply
performance”- six male sprinters.
b) “maximize power”- white man standing above men looking powerful with his arms crossed as they bow down.
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Interrelationship between language, discourse and power.
• Henry has a high paying job, high level of power in his workplace, does this mean he has the power to speak about whoever to whoever?
• Did he think John Key would find it amusing? Two power people on television laughing about our Governor General looking and sounding less like a New Zealander.
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Interrelationship between language, discourse and power.
• No spoken language used, however body language says a lot.
• Arms crossed- Powerful?• Position of six men- bowed
down.
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What does this mean for the “others”
• Are people of different descents not aloud to consider themselves New Zealanders?
• Are African American’s not likely to own business’?
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For markers only:
• All constructive criticism is welcome, feel free to give me ideas on how to improve my final project…
Thank youRachel Harrison
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References
• www.adsavvy.org• www.mellowyellow-
aotearoa.blogspot.com• Reisigl & Wodak, 2001, p. 10 (class
readings)• www.theinquirer.net• www.tvnz.co.nz/national-news• Van Dijk, 2005, pp.1-2 (class
readings)