Presentation for film evaluation

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WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Transcript of Presentation for film evaluation

Page 1: Presentation for film evaluation

WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Page 2: Presentation for film evaluation

For the type of distribution we are looking at there are two main areas we will be looking in to. The first being the physical chain of distribution such as film reel to DVD to lorry to shops. For this side of distribution we looked in to the scale we would be looking at for the audience of our film. For example as our film is a low budget film made on a small scale we wouldn’t be looking at worldwide mass distribution and we would be looking for a company that would distribute on this small scale. For such an independent film we would be looking at distributing the film to 25 to 50 cinemas throughout the UK.

WHAT IS DISTRIBUTION?

Page 3: Presentation for film evaluation

The other side of distribution would be advertising, as our film is quite a small independent film we would be looking into advertising via social networking and viral marketing.

One of our main interests would be to generate interest throughout social networking for example a competition to

advertise and entice students. If we had a large enough budget we could send out small scale posters to universities

and colleges.

WHAT IS DISTRIBUTION CONTINUED

Page 4: Presentation for film evaluation

To distribute our film we would be looking at companies that focus mainly on UK based film production companies. For example Metrodome and Optimum releasing who have released films such as the awakening. I think we would focus mainly on the Optimum releasing/ Studio Canal UK company because they are the most well known which tells me that they are very good at making films well known, also because they are well known for distributing independent films from within the UK. We have chosen to aim at a UK based distribution company because we think that our film would have a mainly UK based audience. We think this because all of our target audience research has been UK based and also because our film is based in a small English town which we don’t think would accumulate much interest among a global market.

WHO WOULD BE INTERESTED IN OUR FILM?

Page 5: Presentation for film evaluation

Our basic target audience was mixed gender aged between 16 and 24. However looking at a larger scale target audience we are basing our film towards a purely UK market as we don’t think that the film would generate much interest in a global market. We think this purely because of the scale of the film for example the characters and the area in which it has been set. Our film is a thriller which is why we have targeted it ad a younger audience as we think that they would be most interested in an edgy film.

WHAT AUDIENCE DOES OUR FILM APPEAL TO?

Page 6: Presentation for film evaluation

Our marketing technique would match the film and be on a small scale with a low budget. We would look in to focusing mainly on social networking and viral advertising. For example Facebook competitions and viral videos on youtube. By creating a Facebook competition we could generate a lot of interest among colleges and universitites. If we had enough money in the budget we would also be interested in making small scale posters that could be distributed to colleges and uni’s around the country. The posters could include pictures of each of the main characters and screen grabs from the short part of the film that we have already made.

MARKETING STRATEGIES