Presentation for DFW Social Media Marketing on August 17, 2009
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Transcript of Presentation for DFW Social Media Marketing on August 17, 2009
© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved 1DFW Social Media Marketing
August 17, 2009
DFW Social Media Marketing DFW Social Media Marketing DFW Social Media Marketing DFW Social Media Marketing
August 17, 2009August 17, 2009August 17, 2009August 17, 2009
Are You &/or Your Company Are You &/or Your Company Are You &/or Your Company Are You &/or Your Company ready to be LinkedInready to be LinkedInready to be LinkedInready to be LinkedIn®®®®????
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August 17, 2009© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved
Business Business Business Business ÕnlineÕnlineÕnlineÕnline NetworkingNetworkingNetworkingNetworkingNorth TX Affiliate of Integrated AlliancesNorth TX Affiliate of Integrated AlliancesNorth TX Affiliate of Integrated AlliancesNorth TX Affiliate of Integrated AlliancesBÕN Instructors• Diana GatsThe Alternative Board–Dallas Metro WestVPT Enterprise, LLC
P: [email protected]://linkedin.com/in/dianagats
• Lucinda RuchThe Alternative Board–N. DallasFacilitating Into The Future, LLC
P: 972-370-2386 [email protected]://linkedin.com/in/lucindaruch
• Est. 2003 in Denver, Colorado– Training on LinkedIn since Q1
2006– 10 US Training Locations with
IA-Certified Instructors
• CEO - Mike O’Neil– (24,000 LinkedIn Connections)
• World leader with 400+ Group Training +7000 students– Workshops, Webinars, Speaking
at conferences
• Dozen varieties of LinkedIn, Social Media training– Basics, Sales, Marketing,
Recruiting, Profiles, Groups…
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MIT
StanfordHarvard
Stanford, Oxford
Key Social Media PlayersKey Social Media PlayersKey Social Media PlayersKey Social Media Players• A Social Network
is a community of people
• Social Networks vary - interests, members & uses
• LinkedIn caters to a BUSINESS audience
How man
y are usin
g these fo
r?
How man
y are usin
g these fo
r?
How man
y are usin
g these fo
r?
How man
y are usin
g these fo
r?
-Business
-Recruitin
g
-Job Sear
ch
-Re-conne
cting
-Connect
ing
-Competit
ive Intellig
ence
-Social Fu
n
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TodayTodayTodayToday’’’’s Objective: s Objective: s Objective: s Objective:
Answer these questions . . .�What is LinkedIn?
�Why would I use LinkedIn?
�What are key components?
�What can you do immediately?
�Tips
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Value & Value & Value & Value & Success StoriesSuccess StoriesSuccess StoriesSuccess Stories• Assemble LinkedIn components to support your new
Marketing strategy
• Tool to Obtain more clients or a new job
• Connect with prior colleagues
• Build awareness of your business & you – how many people are looking at you?
• Leverage Google searches
• Huge user compiled database
• Post events to get to (invisible) people
• Find & share with others who have common interests
• Resource for questions
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LinkedIn = Strategic Marketing ToolLinkedIn = Strategic Marketing ToolLinkedIn = Strategic Marketing ToolLinkedIn = Strategic Marketing Tool
• HUGE Database on www– 43M users
• Information about you and your company is a record
• The records are connected
• The connections form a network YOU can use
• What can you do with a database of 43M users?
LinkedInDatabase
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August 17, 2009
LinkedInLinkedInLinkedInLinkedIn®®®®
• Launched in May 2003 (Founded in CA, Bay area)
• A free business-oriented social networking site mainly used for professional networking
• Double in Size in the past year:– July 2008: 22 million members and 157 staff– July 2009: 43 million members and 375 staff
• Includes professionals from 170 different industries and Executives from ALL of the Fortune 500
• Adding 500,000 new users per WEEK
• Owned by Bain Capital
• #1 On-Line Business Network
7
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August 17, 2009
LinkedInLinkedInLinkedInLinkedIn®®®® Member DemographicsMember DemographicsMember DemographicsMember DemographicsLinkedInLinkedInLinkedInLinkedIn’s rich profile data allows for highly accurate and valuable targs rich profile data allows for highly accurate and valuable targs rich profile data allows for highly accurate and valuable targs rich profile data allows for highly accurate and valuable targetingetingetingeting
Entire Network = 43+ Million Professional MembersEntire Network = 43+ Million Professional MembersEntire Network = 43+ Million Professional MembersEntire Network = 43+ Million Professional Members
Segment ExamplesSegment ExamplesSegment ExamplesSegment ExamplesSmall &
Medium
Business
Professionals
Business
Decision
Makers
Financial
Service
Professionals
Sales
Professionals
Marketing
Professionals
Startup
Professionals
Corporate
Executives
IT
Professionals
Career
Changers****
Professionals Professionals Professionals Professionals
working in working in working in working in
companies with companies with companies with companies with
between 50 between 50 between 50 between 50
and 500 and 500 and 500 and 500
employeesemployeesemployeesemployees
Directors & Directors & Directors & Directors &
Above At Above At Above At Above At
Any Size Any Size Any Size Any Size
CompanyCompanyCompanyCompany
Finance Finance Finance Finance
Professionals, Professionals, Professionals, Professionals,
or those who or those who or those who or those who
work in the work in the work in the work in the
Financial Financial Financial Financial
Services Services Services Services
IndustryIndustryIndustryIndustry
Professionals Professionals Professionals Professionals
Whose Job Whose Job Whose Job Whose Job
Function is Function is Function is Function is
SalesSalesSalesSales
Marketing Marketing Marketing Marketing
Professionals,Professionals,Professionals,Professionals,
or those who or those who or those who or those who
work in the work in the work in the work in the
Marketing & Marketing & Marketing & Marketing &
Advertising Advertising Advertising Advertising
IndustryIndustryIndustryIndustry
Professionals Professionals Professionals Professionals
working at working at working at working at
companies with companies with companies with companies with
1111----50 50 50 50
employeesemployeesemployeesemployees
Directors & Directors & Directors & Directors &
Above At Above At Above At Above At
Companies Companies Companies Companies
With More With More With More With More
Than 500 Than 500 Than 500 Than 500
employeesemployeesemployeesemployees
Professionals Professionals Professionals Professionals
whose job whose job whose job whose job
function is IT function is IT function is IT function is IT
or or or or
EngineeringEngineeringEngineeringEngineering
Professionals Professionals Professionals Professionals
who have who have who have who have
changed changed changed changed
positions or positions or positions or positions or
employers in employers in employers in employers in
the last 60 the last 60 the last 60 the last 60
daysdaysdaysdays
3.6 million 5.8
million
6.2 million 2.4 million 2.3 million 3.4 million 2.0 million 4.6 million 970k
Custom Audience SegmentsCustom Audience SegmentsCustom Audience SegmentsCustom Audience Segments
Job functionJob functionJob functionJob function IndustryIndustryIndustryIndustry Company SizeCompany SizeCompany SizeCompany Size SenioritySenioritySenioritySeniority
GenderGenderGenderGender # of Connections# of Connections# of Connections# of Connections DMADMADMADMA AgeAgeAgeAge
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1Source: LinkedIn Web site & Advertising Age
LinkedIn MembersLinkedIn MembersLinkedIn MembersLinkedIn Members
• LinkedIn User Stats– Average Household Income - $109,000
– Average Years of Experience – 15 yrs.
– Average Age – 41 yrs.
– >36% “Decision-makers”
– 2.3M have >3 PC’s in the home
– 3M listened to iTunes in the last 30 day
– 1.8M own a Blackberry or Treo device
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Basics:LinkedIn.com Home Page Tour
• Key Components– People - Jobs - Answers - Companies - Accounts & Settings
LiveLiveLiveLive
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Basics:LinkedIn.com Home Page Tour
• Search– People - Jobs - Companies - Answers - Inbox - Groups
LiveLiveLiveLive
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Basics:LinkedIn.com Home Page Tour
• Home
• Groups**
• Profile*
• Contacts*
• Inbox*
• Applications- Events**
*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Profiles Plus ClassProfiles Plus ClassProfiles Plus ClassProfiles Plus Class
**This**This**This**This is a subject of:is a subject of:is a subject of:is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class
LiveLiveLiveLive
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Basics:LinkedIn.com Home Page Tour
*This*This*This*This is a subject of:is a subject of:is a subject of:is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class
• Inbox
• Network Updates
• Group Updates*
LiveLiveLiveLive
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Basics:Basics:Basics:Basics:LinkedIn ComponentsLinkedIn ComponentsLinkedIn ComponentsLinkedIn Components
People Jobs Answers Companies
Home
Accounts &
Settings
Groups
Profile
Contacts
In Box
Applications
Jobs Home Answer Home
Advanced
Answer Search
My Q&A
Search
Companies
Browse
Industries
Add a
company
Companies in
your network
Account
Setting
Profile Setting
Notification
Home Page
Setting
RSS Setting
Groups
Personal
Privacy
Reading List
Events
Ask
Questions
Answer
Questions
My Network
Search
Advanced Job
Search
People
Jobs
Companies
Answers
Inbox
Groups
Slideshare
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Methodology OverviewMethodology OverviewMethodology OverviewMethodology Overview
• Most start / started here
• Very few have developed a clear strategy for how to use LinkedIn
StrategyStrategyStrategyStrategy ProfileProfileProfileProfile NetworkNetworkNetworkNetwork ApplicationsApplicationsApplicationsApplications SearchingSearchingSearchingSearching
STEPS 1- 4STEP 0
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Your Strategy for using LinkedIn
Think about the people you know, would like to get reacquainted with, those who could be beneficial in providing information or credibility. Think about how to attract them as well as find them.
Think about the people you know, would like to get reacquainted with, those who could be beneficial in providing information or credibility.
Think about how to attract them as well as find them.
Step 0: Your StrategyStep 0: Your StrategyStep 0: Your StrategyStep 0: Your Strategy
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Profile DevelopmentProfile DevelopmentProfile DevelopmentProfile DevelopmentHarnessing the power of a well-developed profile.
Who are you?
Who is your company?
Who do you want to attract?
Step 1a: LinkedIn ProfileStep 1a: LinkedIn ProfileStep 1a: LinkedIn ProfileStep 1a: LinkedIn Profile
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(Personal) Profile Is . . .
• Your web page on the LinkedIn web site– Your Identity
• Biography, Brochure, or Ad
– About YOU and your organization
– Must Match the official company story
– Forward Thinking
– MARKETING-ORIENTED
– Focused on KEYWORDSthat attract others
Tip: Microsoft Word Template – Provided in LinkedIn Workshops
LiveLiveLiveLive
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Profile Components• Header/Headline
– Incl. photo
• Summary and Specialties*• Experience (Work History)*• Education*• Additional Information*
– Web Sites– Interests– Groups and Associations
• Contact Settings*• Recommendations*Recommendations*Recommendations*Recommendations*
*This*This*This*This is a subject of:is a subject of:is a subject of:is a subject of: Profile Plus ClassProfile Plus ClassProfile Plus ClassProfile Plus Class
LiveLiveLiveLive
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Tip: Ask for RecommendationsTip: Ask for RecommendationsTip: Ask for RecommendationsTip: Ask for RecommendationsLiveLiveLiveLive
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August 17, 2009
LI Profile:LI Profile:LI Profile:LI Profile:Your Face to the World Your Face to the World Your Face to the World Your Face to the World
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Tip: Tip: Tip: Tip: Get the Word Out Get the Word Out Get the Word Out Get the Word Out ––––Use your Status Bar to communicate!Use your Status Bar to communicate!Use your Status Bar to communicate!Use your Status Bar to communicate!
LiveLiveLiveLive
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Tip: Track your Marketing Presence
• Your profile has been viewed by 15 people15 people15 people15 people in the last 7 days7 days7 days7 days• Who’s Viewed My Profile?
Tip: To see more people, upgrade your account.
LiveLiveLiveLive
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Information without Searching*Information without Searching*Information without Searching*Information without Searching*• Who is:
– Updating their profile– Connecting to who– Joining what group– Recommending who
• When viewing an individual profile who else did they also view
• Etc. . .
*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class
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Step 1b: Company ProfileStep 1b: Company ProfileStep 1b: Company ProfileStep 1b: Company Profile
Description
Statistics
Specialties
Employees
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Company Profile:Company Profile:Company Profile:Company Profile:
• Company Overview
• Locations
• Company Statistics
• News
LiveLiveLiveLive
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Build Your LinkedIn NetworkThink about who you want to be connected to strategically as well as colleagues. Connections matter!
Step 2: Build Your Network: What’s Your Plan?
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Philosophy of Connecting:Small vs. Large
Six degrees of separation• Small Networks
– Nice to “vouch” for and qualify your connections
– Best for Executives, especially at large companies
• Big Networks– More prospects– More INBOUND connections– More respect, sought after– Best for Sales, Recruiting, Job
Seekers
• Personal decision – how many you connect to
Your Connections
Your trusted friends & colleagues
183
Two Degrees away
Friend of friends, each connected to one of your connections
82,300
Three degrees away
Reach these users through a friend and one of their friends
6,035,200
“Example”
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Invite Super-Connected People
• Builds overall network size FAST
• Recruiters have largest LinkedIn networks
• Profiles say 500+ connections
• Invite to connect
• Search on “LION” and “TopLinked.com”
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Invitation Process• Invite people already on LinkedIn!
– Conserves Invitations, already have networks
• Invite individuals– Custom message to each, reference info in profile
• Invite Small Groups of Individuals*– Networking event (business cards)– Alumni meeting– Custom message to group
• Invite a LARGE Group*– Same message to all– Upload a database (Excel, CSV)– Beware of potential issues if not done right
Tip: People Not on LinkedIn - Forward email of BÕN training sessions
*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Profile Plus ClassProfile Plus ClassProfile Plus ClassProfile Plus Class
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Invitation Accepting Process
Use this in most casesUse this for Invitations you
do not want to acceptTip: Never use
this
LiveLiveLiveLive
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Turn Invitations into OpportunitiesTurn Invitations into OpportunitiesTurn Invitations into OpportunitiesTurn Invitations into Opportunities
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Step 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsJoin or Create GroupsJoin or Create GroupsJoin or Create GroupsJoin or Create Groups
• Join to get notice of meetings, education, people of same interest, etc
• Create groups (for Social Media Marketing)
LiveLiveLiveLive
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Step 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsGroup MessagingGroup MessagingGroup MessagingGroup Messaging
• Invite group to view your website or video on YouTube
Business Example
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Step 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsStep 3: ApplicationsFind or Create EventsFind or Create EventsFind or Create EventsFind or Create Events
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Integrated Business ApplicationsIntegrated Business ApplicationsIntegrated Business ApplicationsIntegrated Business Applications
Using applications in LinkedInThink about which tools support your strategy?
What tools will you still use with LinkedIn?
Which applications attract? Find your targets?
Are you using them individually or integrated?
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Tool: Presentation and SlideshareTool: Presentation and SlideshareTool: Presentation and SlideshareTool: Presentation and Slideshare
• Slide Share .ppt
• Share
• Download
• Favorite
• Tweet
Jamey Milionis Wozniak Jamey Milionis Wozniak Jamey Milionis Wozniak Jamey Milionis Wozniak –––– Business OwnerBusiness OwnerBusiness OwnerBusiness OwnerJoeJoeJoeJoe’’’’s Hitch, Trailer and Truck Accessories s Hitch, Trailer and Truck Accessories s Hitch, Trailer and Truck Accessories s Hitch, Trailer and Truck Accessories
Attracted
24 Views!
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Tool: Create PollsTool: Create PollsTool: Create PollsTool: Create Polls
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Tip: Use LinkedIn AnswersTip: Use LinkedIn AnswersTip: Use LinkedIn AnswersTip: Use LinkedIn Answers
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Tip: Be Seen As An Expert Tip: Be Seen As An Expert Tip: Be Seen As An Expert Tip: Be Seen As An Expert ––––Answer QuestionsAnswer QuestionsAnswer QuestionsAnswer Questions
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Search the LinkedIn NetworkSearch the LinkedIn NetworkSearch the LinkedIn NetworkSearch the LinkedIn Network
Wealth of information at your fingertips! Think about how to leverage user generated data into knowledge you can use.
Step 4: Search CapabilitiesStep 4: Search CapabilitiesStep 4: Search CapabilitiesStep 4: Search Capabilities
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Searching (SEO)Searching (SEO)Searching (SEO)Searching (SEO)� Search for an Individual target by:
– Name and other distinguishing characteristics to quickly locate the person – Common interests – Groups & keywords– Shared relationships – Get introduced
� Search for Information & Knowledge:– Access information never available before and member reliable– Find the right knowledge, or groups to make you more productive– Find the right groups to get you noticed– Know your competition
� Search on Events
� Search by skill sets to surface “inroads” to be “Advocates” into your target companies
� Conduct reference searches on potential job candidates and business partners
� Saved Searches
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Tip: Master Search ScreenTip: Master Search ScreenTip: Master Search ScreenTip: Master Search Screen
Full Name
First and Last nameCompany
Always by Key words anywhere!
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Search (LinkedIn) EventsSearch (LinkedIn) EventsSearch (LinkedIn) EventsSearch (LinkedIn) Events
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Use Reference SearchUse Reference SearchUse Reference SearchUse Reference Search
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Searching*Searching*Searching*Searching*
Objective: Business Development or Job Search– Companies that you need contact info
– Possibly size and employees
– Possibly by Industry or Geography
– Individuals – Titles, Summary, Interests
– Competitors
– A relationship who can introduce you to a key contact
– Etc.
*This*This*This*This is a subject of: is a subject of: is a subject of: is a subject of: Sales & Marketing ClassSales & Marketing ClassSales & Marketing ClassSales & Marketing Class
“Examples”
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Use Company SearchUse Company SearchUse Company SearchUse Company Searchto Gain Insightsto Gain Insightsto Gain Insightsto Gain Insights
---- Job Interviews
Job Interviews
Job Interviews
Job Interviews
---- Competitive knowledge
Competitive knowledge
Competitive knowledge
Competitive knowledge
-Current & Prior employees
Current & Prior employees
Current & Prior employees
Current & Prior employees
to contact
to contact
to contact
to contact
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Success Stories Success Stories Success Stories Success Stories
Job Search Monster & Dice failed. LinkedIn: 2 Interviews and a job thru linking to a former TI colleague —Ron Scott, DRS
Job Search LinkedIn was key to landing 2 jobs in a row —Scott Schultz, Enterprise Sales Executive, KRONOS Software
Intelligence Search
LinkedIn provided information that would never be readily available on the internet, providing a small company the inside knowledge to bid like a large company; Several $1000’s in the pipeline now- David Lethe, SANSTools, Inc.
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Success Stories Success Stories Success Stories Success Stories Get noticed FAST!!
Increase SEO!!
Mayor Candidate hit page 1, 2 entries, within 4 days of posting on LinkedIn. LinkedIn kept Mayor Candidate in the top 2 slots on Google, pg 1 -some days ahead of the existing Mayor. Was always ahead of (6 yr) councilman opponent.
Here’s the traffic on LinkedIn: “Your profile has been viewed by 7 people in the last 7 days. In the last 3 days, you
have appeared in search results 8 times.” - Mayor Candidate
Posted LinkedIn Profiles Plus as Event. Yogi Patel, Posted LinkedIn Profiles Plus as Event. Yogi Patel, Posted LinkedIn Profiles Plus as Event. Yogi Patel, Posted LinkedIn Profiles Plus as Event. Yogi Patel, searched, found & attended class. 3x since Yogisearched, found & attended class. 3x since Yogisearched, found & attended class. 3x since Yogisearched, found & attended class. 3x since Yogi
Yogi Patel, Pratham USA
Sales
ROI: 1 Hour on LinkedIn generated $10K in sales and ROI: 1 Hour on LinkedIn generated $10K in sales and ROI: 1 Hour on LinkedIn generated $10K in sales and ROI: 1 Hour on LinkedIn generated $10K in sales and a bid for $75Ka bid for $75Ka bid for $75Ka bid for $75K Kimberly May, President of WnR, Inc, TAB
Sales
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Paula's LinkedInPaula's LinkedInPaula's LinkedInPaula's LinkedIn®®®® Success StorySuccess StorySuccess StorySuccess Story• In January 2003 Paula was a research analyst at Verizon who worked
with Leigh Ann, a research manager.
• In April of 2003 Leigh Ann moved to Seattle to work for Microsoft.
• Before Leigh Ann moved she connected with Paula via LinkedIn.
• Fast forward to 2007 – Paula became a Virtual Assistant and updated her LinkedIn profile to reflect her career change.
• Leigh Ann read the weekly “Status Update” email that LI sends out and noted Paula’s career change.
• Fast forward to 2008 – Leigh Ann has lunch with Brenda, a vendor who lives in San Francisco, who mentions that Brenda is looking for an administrative support. Leigh Ann remembers Paula’s career change and connects Brenda with Paula.
Paula gained Brenda as a client because of LinkedIn.
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Success StoriesSuccess StoriesSuccess StoriesSuccess Stories
• Investment Banker Uses LinkedIn to Land Investment Banker Uses LinkedIn to Land Investment Banker Uses LinkedIn to Land Investment Banker Uses LinkedIn to Land $300,000 in New Business$300,000 in New Business$300,000 in New Business$300,000 in New Business
• SVP Gets $250,000 Opportunity Because of SVP Gets $250,000 Opportunity Because of SVP Gets $250,000 Opportunity Because of SVP Gets $250,000 Opportunity Because of LinkedInLinkedInLinkedInLinkedIn
• VP of Sales and Business Development Makes VP of Sales and Business Development Makes VP of Sales and Business Development Makes VP of Sales and Business Development Makes Millions Using LinkedInMillions Using LinkedInMillions Using LinkedInMillions Using LinkedIn
Refer to LinkedInRefer to LinkedInRefer to LinkedInRefer to LinkedIn’’’’s Resource Center for $250K s Resource Center for $250K s Resource Center for $250K s Resource Center for $250K –––– Millions Successes:Millions Successes:Millions Successes:Millions Successes:
Independent Surveys *:Independent Surveys *:Independent Surveys *:Independent Surveys *:81% Generated exposure for my business61% Increased my traffic/opt in list
52% Helped rise in search engine rankings35% Helped me close business
*Source: Michael Stelzner, Social Media Marketing Industry Report 2009 Market Tools
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StrategyStrategyStrategyStrategy SearchingSearchingSearchingSearchingProfileProfileProfileProfile NetworkNetworkNetworkNetwork ApplicationsApplicationsApplicationsApplications
Attracting: Find MeAttracting: Find MeAttracting: Find MeAttracting: Find MeTargeting: Find New OpportunitiesTargeting: Find New OpportunitiesTargeting: Find New OpportunitiesTargeting: Find New Opportunities
Define Your LinkedIn StrategyDefine Your LinkedIn StrategyDefine Your LinkedIn StrategyDefine Your LinkedIn Strategy
Profile Network Applications Searching
���� Robust profile ����Join / Create Groups
����Presentations / Slideshare / Video
����Targeted Searches
���� Robust company profile
���� Individual Connections
����Tool bars ����Routine Searches
����Open / super connections
����Polls
���� Find Events ����Mobile
����Blog
����Ask / respond to messages
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Tip:Do You Know these: Gotcha’s*• LinkedIn gives you a lifetime supply of 3,000 invitations
– You don’t know how many you have left until you are down to your last 1,000.
– Replying to an Invite through LinkedIn counts as an Invite (Invite is different then connecting)
• “I Don’t Know Bob” – IDK
– One option for responding to an invitation
– Penalizes the sender
– Just a few of these (5) and your account gets restricted
• Direct Selling
– A partnership approach to selling activities works best.
– Leads to IDK’s, ignoring of communications
• Account Frozen
– Send an e-mail to [email protected] asking for re-instatement
• Make sure you have only 1 profile
– If more then one, need to delete others (Make sure you know how to do it!)
*This*This*This*This is a subject of:is a subject of:is a subject of:is a subject of: Profile Plus ClassProfile Plus ClassProfile Plus ClassProfile Plus Class
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Value & Value & Value & Value & Success StoriesSuccess StoriesSuccess StoriesSuccess Stories
� Assemble LinkedIn components to support your new Marketing strategy
� Tool to Obtain more clients or a new job
� Connect with prior colleagues
� Build awareness of your business & you – how many people are looking at you?
� Leverage Google searches
� Huge user compiled database
� Post events to get to (invisible) people
� Find & share with others who have common interests
� Resource for questions
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QuestionsQuestionsQuestionsQuestions
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Recommendations for AttendeesRecommendations for AttendeesRecommendations for AttendeesRecommendations for Attendees
• What are possible next steps? – Do You Have a LinkedIn strategy
– Join groups
– Search for events, colleagues, companies, and new connections
– Update your status regularly
– Add at least one application
• Training Sessions with BÕN Instructors
• Other BÕN Services for Individuals and Businesses– Customized Training & Consulting
– Profile Setup Services
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HandsHandsHandsHands----on Training Workshopson Training Workshopson Training Workshopson Training Workshops
LLLLLLLLiiiiiiiinnnnnnnnkkkkkkkkeeeeeeeeddddddddIIIIIIIInnnnnnnn WWWWWWWWoooooooorrrrrrrrkkkkkkkksssssssshhhhhhhhooooooooppppppppssssssss
Presented by
Business Online Networking (BÓN) “The Official North Texas Affiliate of Integrated Alliances”
This series of two-hour, instructor-led, hands-on workshops will be taught with web access so you can work on
your LinkedIn® profile in class. When you finish this series you will be able to strategically use LinkedIn® to find
customers and be found by them. Your on-line business presence with be greatly improved.
Class #1: LinkedIn® Profiles PLUS September 11, 2009 1:30–3:30 pm Cost: $69.00
The Profile PLUS Development Workshop is for new or experienced LinkedIn users. A strong LinkedIn® profile builds your
professional brand, increases your credibility, positions you higher in Google® searches, and makes you more attractive to
do business with and a more desirable candidate. This nuts and bolts program will help you to create a professional, eye
catching profile that will put you ahead of your competition. This two-hour workshop provides
expert education. You must have a LinkedIn profile in place prior to the workshop! Please visit www.LinkedIn.com to
begin your profile.
To Register click here, or type in:
http://lippftwcarrollton091109.eventbrite.com
Location of Workshops: eePartseePartseePartseeParts 1505 Wallace Drive, Suite 102, Carrollton, TX 75006 Sponsored by EduCorp _____________________________________________________________________________
Class #2: LinkedIn® Sales & Marketing August 21, 2009 1:30–3:30pm Cost: $69.00
The LinkedIn® Sales and Marketing Workshop teaches those responsible for bringing business in the door how to use the
LinkedIn® tool most effectively to make more money for your company and for you. Beyond basic education on LinkedIn,
it covers specific strategies for the most common selling scenarios – hunting for business, named/targeted accounts,
territories, vertical markets, business partners and sales channels. This course jump starts you on your marketing plan
with strategies for on-line branding, creating/managing LinkedIn Groups and search engine optimization.
It is highly recommended that you take Profiles Plus Class prior to Sales & Marketing.
To Register click here, or type in:
http://lismftwrichardson092509.eventbrite.com
Location of Workshop: DeVry University 2201 N. Central Expressway, Suite 200, Richardson, TX 75080
Contact BóN Instructors
Diana S. Gats 972-255-5634 [email protected]
Lucinda Ruch 972-370-2386 [email protected]
LinkedIn Profile PlusLinkedIn Profile PlusLinkedIn Profile PlusLinkedIn Profile PlusSeptember 11, 2009
LinkedIn Sales & LinkedIn Sales & LinkedIn Sales & LinkedIn Sales & MarketingMarketingMarketingMarketing
September 25, 2009
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• Please take our survey!
• Invite us (Lucinda & Diana) to be speakers at Lunch & Learn sessions or other events
• Sign up for Training
• Come see us and invite usinvite usinvite usinvite us to be “LinkedIn”– http://linkedin.com/in/dianagats– http://linkedin.com/in/lucindaruch
• Business card for drawing
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