Presentation for audience feedback
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Transcript of Presentation for audience feedback
Presentation for Audience Feedback
Stacey Mackereth
What have you learned from your audience feedback?
Age Group of Audience – 16-19 Year Olds.
Gender of Audience –
What does this audience represent?
This age group is some of the target audience for the music genres of Pop, Folk and Acoustic which are the genres that my chosen artists are within; Jason Mraz and Colbie Caillat. Having a mixed
gender audience was what I was aiming for as the target audience for my chosen song and artists is mixed gender.
Audience Information
Gender of Participants
Girls, 4
Boys, 11
Girls Boys
Is this my target audience?
This audience is part of my target audience, my target audience being 12-45 year olds. Because I did a duet of artists there was
more variety of genre and this made the genres more varied considering the age groups and difference in audience. I was
unable to gather feedback from the older age group as during my editing and final stages of the product I was surrounded with the 16-
19 age group. I feel that therefore if I could change the way that I had prepared for this section of the evaluation I would make sure to seek feedback from an older age group of audience to receive the
suggestions and comments from the wider target audience; to enable a more successful form of feedback to benefit my evaluative skills and to perhaps change certain factors within my final product
of the Music Video.
….Continued
Comments Made
There were comments made from the audience about certain factors that they liked, here are a few:
“The shots work well with the music”
“I thought the male character was realistic”
“Showed the emotion in the song”
“Lip syncing was perfect”
All of these comments helped me to evaluate the success of my product. I feel that through these comments I can recognise the factors that worked well for my choice of song and mise en scene. I can see that I had made the emotions show through by using specific shots as a few of the audience could see the emotion I
was trying to portray; this was likely to be through the use of Close-Up shots showing emotion and facial expressions. I can also tell that the audience thought it was a realistic product as they had commented on the actors skills and also the
lip-syncing.
Emotion
RealisticLove
Lip-Syncing
Did they like the Music Video?
I gave a question on the feedback form asking for a rating out of 10.There were 15 people who acted as the audience and these are the results:
Score 10 – 1 ratingScore 8 – 5 ratingsScore 7 – 9 ratings
This shows me that the majority of the audience members rated for ‘Score 7’ and this shows me that this is above average and past the half way mark. I feel comfortable about this score as I am aware from the forms that many of the audience disliked this genre. Therefore showing a good perception of the music video considering many wouldn’t watch this type of music video at their
own leisure.
With other genres such as:- Indie
- Drum and Bass- Rock - Rap
….Continued
How did it make the Audience feel?
I have made a data graph of how the audience felt from watching the Music Video, as this was given as a question within the Feedback Forms.
Here is the graph:
These are the emotions I was hoping and expecting for as the song is about love and I wanted to show ‘Love’ through the shots with mise en
scene that represented this emotion. Love can be felt through a variety of emotions such as happiness, sadness and relaxation; these were the
emotions shown therefore I feel I have portrayed the connotations in the correct manner.
….Continued
Feelings of Audience
0
12
34
5
67
8
Happy Sad Relaxed None
The Emotion
Out of 15
Audie
nce
Suggestions made
When preparing my feedback forms I did not include a questions or a space for any suggestions to be made although I included the question:
‘Is there anything you disliked about the video?’With this question the audience can give their feedback and it will allow me to
interpret this into suggestions. Some examples of this would be:
Dislike – The Duck shot – I then understood that this person did not like this shot therefore I watched through this particular shot and asked other audience
members what their thoughts are on this aspect and proceeded with changes. The audience may also have been unaware of Jason Mraz’s and Colbie Caillat’s
style of Music Videos because within their videos they use many nature shots with animals and buildings.
Dislike – Overuse of Cross Dissolve edit – I watched over the edits that I had made with video transitions by using Final Cut Pro and made sure the video
flowed nicely, with realistic transitions. When watching over my chosen artist’s videos they had used many fade in and fade out transitions also therefore this
type of edit was the aim of my product.
….Continued
Shots they didn’t like!
Changes Made…..
Through suggestions and comments I made changes as I was editing and after the final product was made and I had received feedback forms. When viewing my own product I
understood that there may be certain aspects that I couldn’t see or I was unaware of whereas when the audience watch it they can notice mistakes; be it small or big. This is
why feedback forms are a helpful tool when evaluating.
Some changes that I had made due to people’s comments and through others viewing my product were:
Colour Correction – When filming I wanted the connotations of a summers day and unfortunately the season was autumn, through audience watching my video I had the
benefit of people making suggestions to improve the overall outcome of my product. The audience suggested that I use the colour corrector aspect of Final Cut Pro editing
software to enhance the colours of each shot. This made my video look even better and had the connotations of a spring/summer day.
Video Transitions – When editing I was unaware of video transitions and filter and therefore when having audience watch through my editing I had comments about use of video transitions such as fade in and out shots. This helped to improve my music video
as it had more of a realistic look and used conventions of real media example.
Length of Shots – During the editing stage I had to film repeatedly as I did not have enough footage and because when people watched my music video they commented on
how long some of my shots were. Therefore giving my video a boost to look more realistic.
Here, the shot almost looks black and white through colour, with a very dull atmosphere.
Here I have edited the shot through colour correction and the shot looks much brighter and vibrant.
My Thoughts!
What I could change now with the feedback?
With the feedback forms I have now been able to evaluate how successful my music video was and how realistic it looked to the audience. Overall I
feel that there are aspects I could change and make better if I had more time to do so although the outcome of the video seems to be on a good level; with people that dislike my chosen genre rating it with a high outcome. If I
was to change anything now it would be to have a variety of video transitions and not just sticking to the Cross Dissolve edit. I feel this would make my
music video look more authentic and would benefit the music video.
Positive and Negative
I feel as though receiving a mixture of feedback comments has helped me to evaluate and measure the outcome of my Music Video. I believe that having a mixed gender audience helped to create different views of ‘Love’ and the
emotions that they felt when watching my product. The only negative outcome was that I was unable to receive any feedback from the older age
groups of the target audience.
What have I learned?
I have learned that by presenting my Music Video to some of my target audience I have been given positive feedback showing that they saw the
same representations and conventions being used within a ‘real’ music video within this genre and within my production.
I must have used similar mise en scene and representations because the audience did not give any negative feedback on the realism of the Music
Video.
This shows me that my research and planning took a role in the outcome of my Music Video. I researched the typical mise en scene to be seen and found
within the genres of ‘Pop’, ‘Folk’ and ‘Acoustic’.
I have learnt that by paying particular attention on the mise en scene and editing of the shots you will attract the specific target audience as they can
relate to the way the Music Video has been produced.
I have also learnt that through working on the editing software I could manipulate the shots to give them a more realistic theme as the audience
commented on the perfected lip-syncing, realistic actors and the use of Over Head Projector images making the music video look more high budget and
professional.
Feedback Forms filled out!
The End
For this presentation I included a range of ICT Skills:
Microsoft PowerPoint
Microsoft Excel
Microsoft Photo Editor