How to leverage your network at

massive scale

Florent Balayé, LinkedIn France

The Big Three Network Dynamics

Who am I as a

person

Ways of sharing

life experiences

and belonging to a

tribe

Friends based

activities

Who I am as a

professional

Highlighting my

experiences and

career aspirations

Professional

activities

This is what I

am thinking

My voice to the

world

Without any

context other

than what I

choose

3Source : LinkedIn Audience 360 Survey, France, Août 2011

Personnal vs professionnal

2xInformation trust index is twice

stronger on LinkedIn

83%Split personnal network and

professionnal network

3 reasons for you to be on LinkedIn

Identity and visibility

Connections Insights

Where all begins…

Tip 1: Upload a profile photo

Add a photo - Help people remember you by adding a professional-looking

photo to your profile. It is harder for people to forget a face.

That line of text under your name? It’s the first thing people see in your profile. It

follows your name in search hit lists. It’s your brand!

It is something that at a glance describes who you are.

Tip 2: Write a personal tagline

Use the Summary section to engage readers. You’ve got 5–10 seconds to

capture their attention. The more meaningful your summary is, the more time

you’ll get from readers.

Showcase what you represent and display pride and enthusiasm. Sell yourself!

Tip 3: Sell yourself with the Summary

Think of the expertise and Skills fields as your personal search engine

optimiser, a way to refine the ways people find. This searchable section is

where that list of industry buzzwords from your CV belong.

Do some research on what employers are looking forward and add the

skills and specialties that apply to you.

Tip 4: Point out your skills & expertise

Tip 5: Make your profile public

Tip 6: Use the app SlideShare Presentations

Tip 7: Build a network 1/3

• Search and connect within LinkedIn for classmates, colleagues, friends, contacts.

• Reach your 2nd degree contacts

• Set goals for connecting

• Personalize your message. Explain why you want to connect

• 15 to 30 minutes each week connecting and developing your network

Tip 7: Build a network 2/3

Tip 7: Build a network 3/3

Tip 8: Get recommended by people you’ve helped

Ask for meaningful recommendations

If you’ve added value to others, they’ll reciprocate

Join many

Participate in a

few

Run one

Groups

.NET

DevelopersBiotech &

PharmaDesign

Pros

800,000 +

Tip 9: join and participate in groups

The Criteria for a 100% Profile

• A current position

• Two past positions

• Education

• Profile summary

• Specialties

• A profile photo

• Three recommendations

And don’t forget: go mobile!

18

Not artificial, real life network extension

Importance of level 2nd connexions

Large companies and international context

Not only to find a job

What are you waiting for?

aide.linkedin.com

learn.linkedin.com (en anglais)

Linkedin.com/today

Linkedin.com/skills

Linkedin.com/careerexplorer/dashboard

fr.talent.linkedin.com

Linkedin.com/developers (en anglais)

Linkedin.com/students

Linkedin.com/college (en anglais)

Linkedinlabs.com (en anglais)

Questions ?