Presentation Edenred marketing forum venise International Marketing Trends conference 2014
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Edenred January 2014 From money transaction to data mangement
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Transcript of Presentation Edenred marketing forum venise International Marketing Trends conference 2014
Edenred
January 2014
From money transaction to data mangement
2
Who is Edenred ?
The inventor of Ticket Restaurant...
©EDENRED. Confidential. Exclusively for internal use. Titre du document - date - Arial regular 8pts 3
...Exported in 40 countriesEuropeAustriaBelgiumBulgariaCzech RepublicFinlandFranceGermany
GreeceHungaryItalyLuxembourgNetherlandsPolandPortugal
RomaniaSlovakiaSpainSwedenSwitzerlandUnited Kingdom
©EDENRED. Confidential. Exclusively for internal use. Titre du document - date - Arial regular 8pts 4
The Americas ArgentinaBrazilChileColombiaMexico
PeruUnited StatesUruguayVenezuela
Asia - PacificChinaIndiaJapanSingaporeSouth KoreaTaiwanTurkey
Africa & Middle EastLebanonMoroccoSouth AfricaSouth Sudan
Offer
Creation of Edenred
A 50-year history
4321
1962 1976 2000 2010 2014
©EDENRED. Confidential. Exclusively for internal use.
GeographicExtention
diversification
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Invention of meal
vouchers
Edenred business model & expertise
Business Model 2 main value added
Build Networks
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Simplify processes
Reduce process costs
One-to-one, Day-to-Day relationship
Where we are today…
2013
countries, of which >60%
610kclients (companiesand public institutions)
beneficiaries
market shareworldwide in benefits30%
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Worldleader in benefits
Major playerin B2B prepaid
services
40 in emergingmarkets
6,000employees,of which 30% in sales
38m of our four familiesof solutions
1.3maffiliates(restaurants, service stations, etc.)
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Digitalization = new opportunities
Increase and track relationships
Digitalallowing to know
Beneficiaries
RELATIONSHIPS ENABLERS
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Beneficiaries (individual account, …)Affiliates
Solution strategyDirect relationship with Beneficiaries through web portals
ProgramsPrograms
SolutionServicesServices
From a transaction …… to a world of information
From transaction…
Beneficiary
… to information New business
Affiliate
Digitaltransition
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Focus on the transactionwith a first level of client’s programs customization,
thanks to digital
Beneficiary Affiliate
A world of information and interaction with
stakeholders, creating growth opportunities
Digital transactions
Develop solutions for Affiliates & Beneficiaries
data collection
Enrich the beneficiary experience through mobile
market driver
Illustration ExpendiaSmartTM
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Illustration NustriSavingsTM in the US
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Innovate! Innovate!
Innovate and launch new products
Business developers Corporate venture capital
Innovation pipeline
BD seminar
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BD community
58% digital solutions, > 30 solutions launched in 3 years
view on the Partech deal flow
open-innovation
Takeaways
New products Strategy to nurture a continuous innovation process
Digitalization Digital as an enabler of new business opportunities
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Benefits and Behaviors: 2 key elements of Edenred business approach
Data management
From a transaction to a world of information
B&B
Damien JoannesBusiness Developer Southern Europe Tel : +39 02 2690 4407
Innovation is the ability to convert ideas into invoices L. Duncan
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Tel : +39 02 2690 4407Cel : +39 342 1758930E.mail: [email protected]
