Présentation de la formation à l'édition en France
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Transcript of Présentation de la formation à l'édition en France
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THE TRAINING FOR THE PUBLISHING INDUSTRY IN FRANCE
Presentation by the students of the Specialised Master« Management for the Publishing industry »
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CONTENTSA SUCCESSFUL PARTNERSHIP
THE TRAINING PROGRAM
SEMINARS ABROAD
25 STUDENTS, 25 PROFILES
COURSE MODULES
A GATEWAY TO MANAGEMENT POSITIONS
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A SUCCESSFUL PARTNERSHIP
ESCP EUROPE
The world's first business school (est.1819)
A solid insight into business
A general perspective on management issues
A true European identity : campuses in Paris, London, Berlin, Madrid, and Turin
ASFORED
The French publishing training center
Since 1972, the training center has been the reference for publishing professionals
Each year, more than 2 000 professionals are trained
High-tech equipment
A staff of tutors with high technical expertise
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THE PARIS CAMPUS
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• A full-time high level training in management for the publishing industry
• For postgraduate students who wish to acquire a professional expertise
• A demanding selection process: 20 to 25 applicants with different backgrounds are accepted every year
• A cross-disciplinary program: cultural, legal, economic, graphic, technical, advertising, sales and international aspects
• Each year, a leader of a prestigious publishing house mentors the students: Antoine Gallimard (Gallimard), Arnaud Nourry (Hachette), Teresa Cremisi (Flammarion), Claude Cherki (Le Seuil), Francis Esménard (Albin Michel)…
THE TRAINING PROGRAM
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• Seven months of academic and technical courses by top faculty members and professionals
• A several month work experience in the publishing field
• Regular conferences with publishing experts concerning the latest trends (digital issues, co-publishing, sales management…)
• The final professional thesis tackles a relevant issue or develops a project linked to the student's work experience
•Opportunities to meet professionals around the globe: Asfored’s 40th anniversary, book fairs (Paris, New Dehli…)
THE TRAINING PROGRAMA program strongly tied to the publishing profession
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QuebecMadrid Milan Beijing
New Delhi
SEMINARS ABROADSharing perspectives with publishers around the globe
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DIFFERENT BACKGROUNDS, SAME PASSION
25 students, 25 profiles
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Environment & marketsPublishing strategy
COURSE MODULESA complete program, adapted to the latest market evolutions
Issues and prospects in publishing Financial environment The publishing process Sales and distribution Co-publishing and business partnerships
The publishing project : from idea to executionDigital publishing : context, challenges and development issuesProofreading and copy editing
Production
Purchasing strategySpecification requirements for prepress, press and postpressBudget buildingDigital publishing : process andtechniques
Financial control & publishing business models
AccountingProduction controlFinancial controlDigital business models
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Marketing in the publishing industryMarketing mixMarket studiesOffer strategySales pitchCover designCommunication plan on line/off line
Artistic managementMarketing
Brief and mock-upsText and graphicsTypographyThe role of illustrationsProfessional softwares packages and tools
COURSE MODULESA complete program, adapted to the latest market evolutions
Personal development
Management techniquesRésumé workshopsJob interview simulationsEnglish in the publishing world
Publishing contractUse of intellectual property rightsRisks and challenges of the internetIconography legal aspects
Publishing legislation
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A GATEWAY TO MANAGEMENT POSITIONS
• What did they become ?
Guillaume Dervieux (1992) : Managing director & vice-president - Editions Albin Michel
Geoffroy Pelletier (1993) : Managing director - Société des gens de lettres de France
Julien Donadille (2002) : Cultural attaché - French Embassy in Rome
Camille Mofidi (2004) : Project manager - Syndicat national de l’édition
Emmanuelle Henry (2006) : Content Acquisition Manager, Analyst - Amazon
Vincent Piccolo (2007) : Digital development manager - La Martinière group
Florent Souillot (2009) : Digital Development - Flammarion Group
60% work in editorial departments20% work in marketing10% are sales managers
10% work in foreign rights
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THANK YOUFOR YOUR ATTENTION