Présentation de Dial237 - #Edition7 #DigitalThursday

DOT TECHNOLOGIES PVT LTD | Douala | Cameroon

Connecting customers to Business Via

Web, Whatsapp & TwitterETANG EGBE | [email protected]

www.dial237.com | Experience Something Different.

So, Who are we?

We’re like... eBay for connecting Users to

Service Providers. Also, like facebook because we want consumers to communicate with service providers and

vice-versa.


10 Points

1. Mission.2. Problem.3. Solution.4. Market Size.5. Business

Module

6. Competitors7. Marketing Plan.8. Team9. Financing.10. The Future.


Company & Mission

• Dial237.com, is a web 2.0 (Online),Whatsapp & Twitter Geolocation base local search engine, intended to provide local search service over web & mobile.

• Our Mission:With the ever growing use of mobile phones and internet usage in Africa, we want to provide SMEs the opportunity to grow and reach new markets whereas giving consumers the power of guided purchase. All with the use of simple, innovative and open source technologies.

• Our Promise:We provide easy, free & fast access to all category of products & services via various platforms.


Problem

Consumers.• How to get quick

accessibility to service providers.

• Web search, inquiry (calling a friend/family), takes time and a cost involve.

• Free Access to products and service providers .

Service Providers.• Tough to find & reach new

customers & markets.• Best option to get targeted

customers.• No communication with consumers.• Economical way to advertise and

sell?


Our Solution:

• Help SMEs (home base business owners, taxi, tailor, barbershop etc.) get started in the e-Marketing era.

• Help consumers find businesses: by category, distance, location, reviews, ratings and communicate with these service providers, fast, easy and free.

• Provide business owners with a complete business intelligence package (i.e. web 2.0 online presence + analytics + call-to-action + SMS notifications + events etc) at low cost.

• Get the best route to destination via integrated Google Maps & Open Source geo-location service.


Our Solution: Technology


Where’s the Jackpot?!!

• Approximately 2.5 million SME Units in Cameroon growing @20%.. need to promote business.. growth in business startups.

• Telecomm offerings like free SMS origination removing the cost barrier to accessing our services.

• Population @ 2014 is estimated to be 22.82 million.. & growing.

• Cameroon saw 23.78% growth in internet subscribers…more potential customers.


• Leveraging open source technologies so as to drastically reduce cost of service to businesses.

• Using crowdsourcing to aggregate and curate data.• Seamless integration multi-platforms (Whatsapp, Twitter

& Social networking) to elevate UX(user experience).• Adaptation of technology to reach the masses and not

just on the web.• Integration of Whatsapp & Twitter base geo-location

search search.

Differentiator


Whatsapp & Twitter

• We are also taking the search service a notch further by bring search service to the already existing mobile applications users are acquainted too.

• We have created a WhatsApp/Twitter personal assistants for the WhatsApp/Twitter messaging platforms. The assistant uses a combination of artificial intelligence, data from Dial237 database, and mapping data from Google Maps in order to help consumers find places to meet up with friends, family or colleagues.


Size of Market

Source: Internet world Stats – www. Internetworldstats.com

• First things first. More on “Size of market” Next page.

The b

ig BO

YS!!

How are we doing?!


• Mobile Penetration in AfricaSource: Informatandm.com,.Link: http://ow.ly/JHV0g (page 10-11).

http://ow.ly/JHV0g


Size of market...conti.....Cameroon.

• Web (Online)o Internet Usage v/s Total Population

-- Population growth rate ≈ 2.57%..-- Internet usage growth rate ≈ 23.78%.-- 2015 figures are a projection from the above.

Source: www. Internetworldstats.com

http://www.internetworldstats.com/

http://www.internetworldstats.com/


Size of market conti.....Cameroon.

• Voice (Offline)o Mobile/Fix Service Usage vs Total Population

-- Total population as of 2014 ≈ 22.82 million.-- Mobile s phone service Usage ≈ 66%.--Fix phone Service Usage ≈ 4%.-- Undecided ≈ 30%.

Source: http://ow.ly/Jt9oK

http://www.budde.com.au/Research/Cameroon-Telecoms-Mobile-and-Broadband-Market-Insights-Statistics-and-Forecasts.html


Business Model• Transactional:

– Charge SMEs per Transaction.– Charge SMEs on Leads generated via Whatsapp & Twitter ads.– Charge businesses on direct call leads.– Premium Charges for Lead Generation top 3 Enterprise in a Specific

Industry.

• Web Advertising:– Sponsored Ads on Website.– Top/Premium Listing in Web categories.– CPA/CPM Ads– E-mail Ads.

TARGETED LOCAL ADVERTISING

Advertise on Dial237.com search

Advertise on related businesses

Removal of competitor ads


Business Model Canvas

Key Activities Value Propositions Customer Relationships

Key Resources

Customer Segments

Channels

Cost Structure Revenue Streams

Companies

Software Development

Selling ads to Local businesses Brand

Advertisement

Local Business Costumers

Profiles

Internet

Staff

Advertising for companies Software

Screening Reviews

IT Infrastructure

Giving the opportunity for

Local Business to Advertise

IT Infrastructure

IT infrastructure

24/7 availability for

support.

VOICE

SMS

Enabling local businesses to research both online and offline

consumers.


Technology

• Use of Open-Source Systems to scale up easily• For Open Architecture we can constantly develop our

search functions & refine search.• Matching algorithm for better keyword based search

on Web, Whatsapp & Twitter.

TECHNOLOGY

Search and Ranking Technology Review Filter SMS/Mobile Solutions

Geo Localisation Services Internal Management Systems


Competitors• Offline

– Vconnect.com– Yellowpageskenya.com– Call-rwanda.com

• Online– wasamundi.com– ici.cm– cameroonzoom.com– Tripadvisor.– Vconnect.com– Yellowpageskenya.com– Call-rwanda.com

Cameroonzoom Wasamundi ICI Vconnect Yellowpageskenya Call-Rwanada TripAdvisor Google Dial237.com

Coverage

Review

SMS Notification.

Voice Search

Whatsapp/TwitterSearch

Social Networking

Analytics


Marketing Plan

Online• Partner with notable Local

bloggers.• Adwords Campaigns in regional

cities• Generate SEO traffic listing

pages• Advertising on Regional High

Traffic Sites• Whatsapp/Twitter Campaigns

Offlineo Distribution Partnership with

Local SME Body e.g. APERO Street.

o Branding Campaigns with Retail Chains as Café France, jumia.cm

o Newspaper Ads, City Hoardings.


Finances & Roadmap

• Raised $0K Seed roundo built initial prototype/Working product; functional .

• Seeking $30K-$50K Series A round @ $60K valuationo already closed $0K (Update with progress on funding).

• Use of Finance / Product Roadmap / Goalso $15- 25K: hire 2-3 engineers, 2 marketing / sales, 5 Tele

customer supporto $15-25K: Data gathering & auditing, marketing campaigns &

customer acquisition.o Break Even Time & Analysis


Finances & roadmap…..conti…INCOME Manpower Marketing Cloud Hosting Office Rental & Supplies Other Total Operating Income

Jan $ 1,950.00 $ 1,100.00 $ 279.00 $ 3,737.00 $ 500.00 $ 7,566.00

Feb $ 1,950.00 $ 550.00 $ 279.00 $ 1,960.00 $ 500.00 $ 5,239.00

Mar $ 1,950.00 $ 1,150.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,639.00

Apr $ 1,950.00 $ 650.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,139.00

May $ 2,625.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,214.00

Jun $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00

Jul $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00

Aug $ 2,625.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,214.00

Sep $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00

Oct $ 3,000.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,589.00

Nov $ 3,000.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,089.00

Dec $ 4,600.00 $ 110.00 $ 279.00 $ 1,760.00 $ 500.00 $ 7,249.00

Total $ 31,525.00 $ 8,910.00 $ 3,348.00 $ 23,297.00 $ 6,000.00 $ 73,080.00


The Future

1. Launching of Mobile App & Improvement in Social Network.

2. Brand Advertising & Payment Gateway.

3. Platform Expansion.

4. E-Commerce / Local Transportation App.

5. Mobile Monetization.


1. From review provider to a social platformConti..

Intensified user engagement

More interaction between them

More contribution to

the site

❑ Increased user traffic in the platform❑ Gain momentum❑Create network effect

Incremental reviews, photos, etc.

❑ Increased user traffic in the platform❑ Gain momentum❑Create network effect


2. Brand Advertising & Payment Gateway

Increased number of users engaged in the social Dial237.com platform will create the network effect

It will attract brand advertisers with big budgets

MORE MONEY

It is a big revenue potential

Increase in Number of mobile users, and mobile money users, will increase usage of PG.


Social/User Generated

Content

❑ Service offerings❑ More integrated check-in capabilities (checked in, bought X,

with friend Y, for event Z)

Editorial Content❑ Professionally written content❑ Travel guides❑ Visual and video content – Dial237.com Channel/Magazine

Expanded Platform

❑ Open up their website for 3rd party apps – let the users choose what they want to adopt

3. Platform Expansion – Key Platform Improvements


Platform expansion conti....

•Higher conversion rate•Increased revenues

Check-in capabilities

Social network

platforms

New Review Filter


4. E-Commerce & Taxi Services

Deeper integration with merchants

and more creative offers

❑ Gift cards, ticketing for events, create their own payment and loyalty solution

❑ They need to enter into the part of the transaction, not just at the endpoints (discovery and review)

Improvement in local Taxi booking

services, More business

implementation

❑ Online & Voice taxi booking services integrated.

❑ Creating new markets for local transportation.


5. Mobile Monetization

Gamification through

augmented reality

MobileAdvertising


Screenshots / Demohttp://www.dial237.com/

http://www.dial237.com/


THANK YOUContact: [email protected]

Présentation de Dial237 - #Edition7 #DigitalThursday

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Transcript of Présentation de Dial237 - #Edition7 #DigitalThursday