PRESENTATION DAY
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Transcript of PRESENTATION DAY
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T H E L I G H T I S C O M I N G
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T H E B R I E F
“My a i m w a s t o d e s i g n a v i s u a l c on c e pt t h at m e t aph or i c a l l y d e s c r i b e s t h e re - b i r t h o f a wom an . T h i s v i d e o wou l d s upp or t t h e f utu re o f Ni ke’s App.”
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T h e c o l l a b o r a t i o n a n d t h e v i s i o n :
“ I w a nt e d t o e q u i p y o u n g w o m e n w i t h t o o l s t h a t t h e y c a n u s e t o a c t u a l l y m a k e a d i f f e r e n c e t o t h e i r c o n f i d e n c e . O n e o f t h e m a i n b a r r i e r s f o r y o u n g w o m e n t o s e l f b e l i e f i s s e l f i m a g e . I b e l i e v e w e c a n s t a r t t o t a c k l e t h i s w h e n w e e n c o u r a g e t h e m t o m o v e aw ay f r o m c o mp a r i s o n s w i t h c e l e b r i t i e s a n d i n s t e a d f o c u s o n h e l p i n g y o u n g w o m e n t o g r o w i n t h e i r o w n i d e nt i t y.
T h e y n e e d t o e m b r a c e t h e i r o w n u n i q u e n e s s a n d b e e n c o u r a g e d t o e x p e r i m e nt w i t h t h e i r i n d i v i d u a l s t y l e s i n a s u p p o r t i v e e nv i r o n m e nt . We h o p e t h i s c o l l a b o r a t i o n i n s p i r e s y o u n g w o m e n t o s t a r t t h i s j o u r n e y, t o s h o w t h e m t h at t h e y a r e n o t a l o n e i n t h e i r s t r u g g l e s a g a i n s t s e l f - i m a g e a n d t o i n s p i r e t h e m t o a c c e p t a n d c e l e b r a t e t h e i r d i f f e r e n c e s .”
O yeni ke Jemiyo
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M E TA M O R P H O S I S
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I M P A C T I N G
P O W E R F U L
I N N E R B E A U T Y
B E C O M I N G A W O M A N
A W O M A N S M A N I F E S T O
R E S E A R C H & D E V E L O P M E N T
T I E D T O O B J E C T S
R E - B I R T H
T H E J O U R N E Y
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W O M E N F A C I N G I N S E C U R I T I E S T O G E T H E R
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W O M E N H E L P I N G W O M E N
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T I D E D T O T H E M E D I A A N D S O C I E T I E S L I E S
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F I N D I N G T H E L I G H T W I T H I N
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T H E R E - B I R T H
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G R O W I N G N E W W I N G S
A F T E R E F F E C T S
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B E C O M I N G A B E T T E R V E R S I O N O F Y O U R S E L F
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A W O M A N ’ S J O U R N E Y
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T H E V I D E O
- E N D -
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B L O G