PRESENTATION CUSTO BARCELONA AD CAMPAIGN
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Transcript of PRESENTATION CUSTO BARCELONA AD CAMPAIGN
CUSTO BARCELONAMarta Hidalgo Tristany
miércoles 9 de febrero de 2011
CONTEXT• Disco-‐club
• Models: 3 girls and 2 boys from 18 to 24.
• Pictures: -‐ models coming out of a limousine and treading the red carpet that
will take them to the entrance of the club with photographers surrounding
them as if they were famous.
-‐ inside the club on the dance floor and VIP zone.
• Concept: reflect the VIP life in the night world.
• Models will express determinaFon, safety, comfort, fun and status.
miércoles 9 de febrero de 2011
TONE
• The slogan: ‘Feel Free to Be a VIP’.
• CollecFon: tradiFonal tailoring, handmade looks, hand-‐embroidered details, luxury and bling -‐-‐> fits very well with the slogan.
• Speaking personally and amicably to the buyers, aSracFng them with the slogan to buy clothing of the brand and feel VIP with clothing at an affordable price.
miércoles 9 de febrero de 2011
CASTING
miércoles 9 de febrero de 2011
LOCATION
City: New York.
• Club: Home Nightclub New York, one of the most famous and chic clubs in New York.
miércoles 9 de febrero de 2011
COLOR-‐ Brown -‐ Black -‐ Maroon
-‐ Beige -‐ Grey -‐ Green
-‐ Red
miércoles 9 de febrero de 2011
MUSIC
• Cut Copy -‐ Ligts and Music
hSp://www.youtube.com/watch?v=8R1X2TxW5Rk
miércoles 9 de febrero de 2011
AUTHORITIES• Photographer: James Hickey
• Professional from Los Angeles.
• Creates artistic fashion and lifestyle images with unique style.
• Images with vivid color and expression.
• The images tell stories and ideas of people who are full of beauty and life.
miércoles 9 de febrero de 2011