Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers
-
Upload
wild-flowers -
Category
Business
-
view
902 -
download
0
description
Transcript of Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers
![Page 1: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/1.jpg)
WE ARE WILD FLOWERS
A CREATIVE THINK TANK TO PROMOTE SUSTAINABLE LUXURY
![Page 2: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/2.jpg)
THE THINK TANK SUSTAINABLE LUXURYSTYLE & MARKETING SALES REPRESENTATIONCOMMUNICATIONSTHE FLOW
2
![Page 3: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/3.jpg)
« Earth laughs in flowers » Ralph Waldo Emerson , Hamatreya
3
![Page 4: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/4.jpg)
Wild Flowers are real, natural and beautiful. They grow anywhere like emerging
eco-brands we represent and accompany.
4
![Page 5: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/5.jpg)
Wild Flowers are also a group of experts who work in creative intelligence to promote a new concept, the sustainable luxury. Our main markets are fashion, beauty,
design and lifestyle.
5
![Page 6: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/6.jpg)
We offer style & marketing
6
STYLE & MARKETING
![Page 7: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/7.jpg)
We offer style & marketing, sales representation
7
STYLE & MARKETING
Sales representation
![Page 8: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/8.jpg)
We offer style & marketing, sales representation and communication services to advise, represent and communicate on sustainable luxury brands.
8
STYLE & MARKETING
Sales representation COMMUNICATIONS
![Page 9: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/9.jpg)
We offer style & marketing, sales representation and communication services to advise, represent and communicate on sustainable luxury brands.
We are the first think tank specialized in sustainable luxury & emerging eco-brands in France.
9
STYLE & MARKETING
Sales representation COMMUNICATIONS
THE FIRST THINK TANK TO PROMOTE SUSTAINABLE LUXURY IN FRANCE
complementary expertises
3
![Page 10: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/10.jpg)
THE THINK TANK SUSTAINABLE LUXURYSTYLE & MARKETING SALES REPRESENTATIONCOMMUNICATIONSTHE FLOW
10
![Page 11: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/11.jpg)
« Je ne suis pas couturier, je suis un artisan, un fabricant de bonheur »*
Yves Saint Laurent
11* « I am not a coutourier, I am an artisan, I craft happiness »
![Page 12: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/12.jpg)
Social issues
12
The sustainable luxury combines luxury values and responsibility. It is made of artisanal knowledge, high quality materials and desirability while preserving environmental and
social issues from creation to communication.
Environnemental
Luxury
Sustainable luxury
![Page 13: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/13.jpg)
THE THINK TANK SUSTAINABLE LUXURY
STYLE & MARKETING SALES REPRESENTATIONCOMMUNICATIONSTHE FLOW
13
![Page 14: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/14.jpg)
« Fashion is made to become unfashionable »
Coco Chanel
14
![Page 15: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/15.jpg)
15In the style department, we watch the market trends
STYLEVeille ProspectiveBenchmarkStore CheckShopping, testsEco-prospectiveTrends forecastingFuture natural materialsColors, themesQualitatitive studiesQuantitative studiesConsumers insightsNew green conceptsCreative workshops
![Page 16: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/16.jpg)
16In the style department, we watch the market trends and imagine new concepts
STYLEProspectiveBenchmarkStore CheckShopping, testsEco-prospectiveTrends forecastingFuture natural materialsColors, themesQualitatitive studiesQuantitative studiesConsumers insightsNew green conceptsCreative workshops
![Page 17: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/17.jpg)
17In the style department, we watch the market trends and imagine new concepts while department
marketing offer consulting missions to build creative and sustainable DNA for new eco-brands.
STYLEProspectiveBenchmarkStore CheckShopping, testsEco-prospectiveTrends forecastingFuture natural materialsColors, themesQualitatitive studiesQuantitative studiesConsumers insightsNew green conceptsCreative workshops
MARKETINGMarket areas identification
Feasibility studies and business plan
Definition of marketing mix (5P)Green branding
Creation of new concepts Product development
Packaging redesign Eco-design
Creative partnerships Co-branding
Certification of a cosmetic brandLabeling approaches
Green Logistic
![Page 18: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/18.jpg)
THE THINK TANK SUSTAINABLE LUXURYSTYLE & MARKETING
SALES REPRESENTATIONCOMMUNICATIONSTHE FLOW
18
![Page 19: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/19.jpg)
« For every sale you miss because you’re too enthusiastic, you will miss a hundred
because you’re not enthusiastic enough »
Zig Ziglar
19
![Page 20: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/20.jpg)
20
REFLEXIONMarket analysis by the marketing team
MONITORINGMonthly reportingMonthly sales analysisQuaterly recommendation development
In the sales department, we analyze the market
![Page 21: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/21.jpg)
21
STRATEGYDistribution strategyPricingPurchase prices negotiationSales forecasting
REFLEXIONMarket analysis by the marketing team
MONITORINGMonthly reportingMonthly sales analysisQuaterly recommendation development
IMPLEMENTATIO Products presentation Reommendation location Commercial animations Inventory management
In the sales department, we analyze the market, provide a distribution strategy consistent with the DNA and positioning eco-brand. We present identity brand and products to potential
distributors
![Page 22: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/22.jpg)
22
STRATEGYDistribution strategyPricingPurchase prices negotiationSales forecasting
REFLEXIONMarket analysis by the marketing team
MONITORINGMonthly reportingMonthly sales analysisQuaterly recommendation development
IMPLEMENTATION Products presentation Recommendation location Commercial animations Inventory management
In the sales department, we analyze the market, provide a distribution strategy consistent with the DNA and positioning eco-brand. We present identity brand and products to potential
distributors, ensure the implementation
![Page 23: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/23.jpg)
23
STRATEGYDistribution strategyPricingPurchase prices negotiationSales forecasting
REFLEXIONMarket analysis by the marketing team
MONITORINGMonthly reportingMonthly sales analysisQuaterly recommendation development
IMPLEMENTATION Products presentation Recommendation location Commercial animations Inventory management
In the sales department, we analyze the market, provide a distribution strategy consistent with the DNA and positioning eco-brand. We present identity brand and products to potential
distributors, ensure the implementation, track sales and analyze results based on estimates.
![Page 24: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/24.jpg)
THE THINK TANK SUSTAINABLE LUXURYSTYLE & MARKETING SALES REPRESENTATION
COMMUNICATIONSTHE FLOW
24
![Page 25: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/25.jpg)
« Go wild ! » Our mantra
25
![Page 26: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/26.jpg)
26
In the communication department, we trust in Sustainable Luxury. We preach the wild flow to evangelist good people.
We are wild flowers.
« Go wild ! » Our mantra
![Page 27: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/27.jpg)
27
Firstly, we discover the brand DNA and analyze the context. Then, we provide a responsible communication strategy tailored to the needs and budget of the client.
Our processes are 100% environmentally friendly.
Press Relations
Digital
Events
Visual Communication
Eco-brand
![Page 28: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/28.jpg)
28
Secondly, we create experiencesWe love storytelling
We work with different & creative peopleWe trust in collective intelligence
To promote real brands, we connect real people
![Page 29: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/29.jpg)
29
Press Relations
1200 journalists Press releases
Press DaysMeetings
ConferencesOne-to-one
![Page 30: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/30.jpg)
30
Events
Eco-friendly Customized
Creative
![Page 31: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/31.jpg)
31
Digital
BlogsSocial networks
Community managementDigital PR
GamificationMeetings one-to-one
![Page 32: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/32.jpg)
32
Participating
Listening
Sharing
Maintaining conversations
Being honest
Creating values
Our #socialrules
![Page 33: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/33.jpg)
33Thirstly, we analyze key performance indicator's social media and press coverage to measure the success of
communication operations and provides development recommendations.
« The magic of social media is not what happens in social media, but what happens
outside of it, because of it »Paul Isakson
![Page 34: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/34.jpg)
THE THINK TANK SUSTAINABLE LUXURYSTYLE & MARKETING SALES REPRESENTATIONCOMMUNICATIONS
THE FLOW
34
![Page 35: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/35.jpg)
« Consume less, share better » Hervé Kempf
35
![Page 36: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/36.jpg)
36
Each month, we share our crushes with le Flow, our digital trends book. A classy & responsible tool to discover new spots, products or events in ethical fashion, responsible beauty and lifestyle eco-
friendly around the world.http://wildflowers.us5.list-manage.com/subscribe?u=928fb702802a8145581421d4b&id=870318722a
![Page 37: Presentation Creative Agency, Sustainable Luxury Think Tank - Wild Flowers](https://reader034.fdocuments.in/reader034/viewer/2022051817/54809d8a5806b5c9108b4574/html5/thumbnails/37.jpg)
Grace Kelly AzizetManaging director
Agence Wild Flowers42 rue des tournelles
75004 ParisFRANCE
[email protected]@WildFlowersFR
@GraceKelshttp://www.wildflowers.fr
slideshare.net/wildflowersfrslideshare.net/gracekels
+33646831628Credits : Stella McCartney Resort 2013 – Getty Images