Presentation, (City, Date)

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Agenda

Presentation of MMI / VDMA

drinktec: facts, figures and data

Machines and markets

Megatrends and challenges

drinktec 2013: plan of the grounds / focus on soft drinks, beer, liquid food

Top ratings from exhibitors and visitors

Top site, top location, top service

Good reasons for visiting drinktec

Presentation of MMI / VDMA

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Profile of drinktec

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Magnet for companies throughout the world – a platform with no limits

2009: 57% international exhibitors (803) 2013: rising trend!

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1951 1977 1985 1993 1997 2001 2005 2009 2013

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3291525191 25800

8.62517.832 17.493

26.319 23.692 24.75333.985 33.309 34.200

1951 1977 1985 1993 1997 2001 2005 2009 2013

A meeting place for trade visitors from 170 countriesopen to all – the hot spot for the community

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An offering that perfectly matches the target groups!Drinktec exhibitor showcase solutions and technology for:

Soft drinks

70 %

Water

67 %

Fruit Juice

64 %

Beer, brewing industry

77 %

Milk, liquid dairy product

53 %

Liquid food

47 %

Wine, sparkling wine, spirits

58 %

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This is where the future is made:networking, business, finance, marketing

Production/Filling/PackagingResearch & Development/InnovationPurchasingMarketing & CommunicationServicing/MaintenanceQuality AssuranceSalesFinance/ControllingLogisticsHuman Resources

drinktec is inspiring: the heart of the industry

Markets and machine sales

The beverage and food industry –a growth market with increasing global expenditure

Global expenditure on beverages (alcoholic beverages and soft drinks)

2011: €803bn (US$1,112bn)2007-2011: 24%2012-2016: 42%

Global expenditure on food2011: €1,544bn (US$2,109bn)2007-2011: 21%2012-2016: 31%

Slide 12 Source: Euromonitor International, VDMA

Economic growth

Disposable income

Consumerbehavior

World exports of food processing and packaging machineryHigh demand, steady growth

Slide 13 Source: VDMA, Export statistics of 47 countries

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Euro billion

World exports of food processing and packaging machinery Supplier shares by region in 2011

Slide 14 Source: VDMA, Export statistics of countries

Global market: megatrends and challenges

Sustainability

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Conservation of energy and resources through intelligent and innovative processes

Use of recycling systems

Use of consumption-optimized components

Savings through innovative plant control

Use of reduced-weight packaging

Quality and safety go hand in hand

Product safety is paramount

Hygiene is the basis for quality

Safety through technology Hygienically designed plant and equipment

Quality control throughoutProcess monitoring and controlFull documentation on raw materials

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Variety and flexibility

Changing consumer behavior

Wide variety of product types

Shortening product life cycles

Responsive, adaptable technology

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Beverage and liquid food technology covering an area of 130,000m²Focus on soft drinks, beer, milk

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oils+fats 2013

World’s only trade fair for the technology and trade of oils and fatsRuns parallel to drinktec: September 18-20, (Wed. to Fri.) Around 50 exhibitors in Hall B0One ticket for two trade fairsSystems, components and raw/auxiliary materials for the production and processing of edible oils, fats and lubricants – practical, solutions-oriented demonstration.

Focus on:

Soft drinks

Global sales of soft drinks

Slide 23 Source: Euromonitor International, VDMA

million liters

Global sales of soft drinks segmented by region

Slide 24 Source: Euromonitor International, VDMA

Trends in soft drinks

HealthAddition of fruit and vegetable ingredientsReplacement or reduction of sugarFunctional additives

New product combinationse.g. energy drinks combined with sport drinks

Maximum variety of packaging sizes

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Focus on soft drinks – drinktec 2013 will present solutions for water, juices and soft drinks

Product-specific and cross-product process technology covering an area of over 88,000m²Around two-thirds of exhibitors presenting specific technologiesSpecial Area for New Beverage Concepts (Hall B1)Lectures in the A2 Forum, e.g.: “Audio Branding – the brand and its sound” Beverage Forum / Beverage Innovation AwardsIn 2009, 65% of drinktec visitors came from the soft drinks sector

Dr. Klaus Stadler, Coca-Cola Europe: “We find that drinktec is an excellent forum for meeting manufacturers and suppliers, and of course for networking. The members of the Coca-Cola family travel from as far away as Africa, Latin America, China and Australia.”

Focus on:

Beer

Global off-trade sales of beer segmented by region

Slide 28 Source: Euromonitor International, VDMA

in million liters

“Off-trade” means sales to food retailers such as supermarkets. “On-trade“ refers to business with hotels, bars and restaurants. On-trade sales are not included.

Beer – challenges and trends

Market environmentSaturated markets demand creative conceptsHighly relevant local markets

Energy Energy optimizationIndependent solutions to energy requirements

WaterReduction in water consumptionWater recirculation

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Focus on beer – the drinktec 2013 offering

Product-specific and cross-product process technology, including for beer and malt, covering an area of over 88,000m²Raw materials hall B1Monday is “beer day” in the drinktec forum, e.g.: “Blends and Speciality Beers”World beer sommelier championship, European Beer Star, Craft Brewers LoungeAround two-thirds of exhibitors offer technology relating to beerIn 2009, 38% of drinktec visitors came from the beer and brewing segmentsTrend towards smaller high-tech production units for specialty breweries

Klaus Wasmuht, Process Technology Area Manager for Ziemann Group: “I believe horizontal tanks are set for a renaissance at least in some circles, due to their characteristically different taste profile.”

Focus on:

Drinking milk products

Global sales of drinking milk products Expected period growth

Slide 32 Source: Euromonitor International, VDMA

in 1,000 tons

Drinking milk products – challenges and trends

Product safety

Variety + healthMixed dairy beverages… with addition of probiotic fibers… with reduced sugar contentFusion products: protein sport drinks

New packaging concepts

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Focus on milk – the drinktec 2013 offering

Product-specific and cross-product process technology, including for milk and liquid food, covering an area of more than 88,000m²Almost one in two exhibitors offer solutions relating to milk and liquid foodFriday is “Milk Day” in the drinktec Forum, e.g.: “Introducing Nanomaterials in the Food Sector – Where are the risks?”ZDM and AEDIL conferencesIn 2009, one in five drinktec visitors already came from the dairy sector, and the trend is rising.Trend: the markets are merging fusion products

Christian Frahm, of GEA Westfalia Separator Group: “Particularly in the up-an-coming dairy markets of China and Asia as a whole, liquid dairy products such as drinking yoghurt and fresh milk are gaining in importance much more than in Europe and America, for example. For visitors from the Asian countries, drinktec 2013 will be an attractive meeting place with its additional focus on dairy products and liquid food.”

Top ratings from exhibitors and visitors

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“drinktec is the gateway to the world…..”Top scores from trade visitors

“Good to excellent” ratings 97% for drinktec 2009 96% for completeness and breadth of product range 95% for presence of market leaders 93% for international character of exhibitors

…and exhibitors

86% of exhibitors and 91% of visitors rate drinktec as a leading trade fair

“For us as a medium-sized firm, drinktec is our gateway to the world. It enables us to present new products to a wide international public. Many of our customer relationships started at drinktec, both nationally and internationally. They all feel they are in very good hands here.”Heiner Schaefer, CEO of Schaefer Förderanlagen und Maschinenbau

Top site, top location, top service

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IT and Online Services

Print@home Ticket- print your ticket at home after successful registration- save time at the entrance

- save money: e.g. day ticket online 28€ and on site 55€

Online catalog- helps search for exhibitors or products- Boothfinder shows stand locations

drinktec App- contains online catalogue and information on supporting program- available before the show in the App Store

All services at: www.drinktec.com

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Travel and accommodation

Travel- Munich Airport: 216 destinations in 61 countries- Airport Shuttle (€13.50 round trip)

Accommodation- selection of hotels on drinktec website- online booking available

Travel arrangements- assistance with organizing group travel- Visa invitation letter online

Further information: www.drinktec.com

Slide 40Source: Munich Airport, March 2012; typical week 11-17 June 2012; Summer 2012

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Munich – one of the ‘World’s 10 Hottest Cities’ (Newsweek)

Messe München International – one of the world’s leading trade fair companies

30,000 exhibitors

2,000,000 visitors

17 halls

180,000 m² gross hall space

360,000 m² open-air space

International Congress Center with

direct connection to halls

Six good reasons to visit drinktec

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“drinktec is by far the most important trade fair in our sector. Everyone finds ideal conditions here for doing business and setting a course for future success. That makes it indispensable.”Volker Kronseder, KRONES AG

drinktec is:

inspiring: the place for innovations + premieres, machines live and in operation – the heart of the industry

success-oriented: preparing investments, closing deals, finding solutions – the key date for your success

open to all: a meeting place for small and large businesses – the hot spot for the community

international: networking with exhibitors and visitors from 170 countries – a platform with no limits

geared towards the future: creative solutions will leave you safe in the knowledge that tomorrow´s production is taken care of. For all companies – in other words: an investment in your future

Welcome to drinktec 16-20 September 2013!