Presentation Christophe Leclercq PAC European Digital ......− also: stakeholder engagement in...

Christophe Leclercq

[email protected] � +32 (0)2 226 58 13 � @LeclercqEU � @EurActiv_FR � http://euroman.blogactiv.eu

Online and media engagement

Transparency & Efficiency,

via Languages & EU Community

European Digital Advocacy Summit

Brussels, 19 June 2014

The European Media Network from 12 EU capitals

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| 660 524 monthly readers* |

* Avg. Monthly Unique Visitors (Source ; Google Analytics Jan. – Dec. 2013)

Online media founder’s view on engagement :

improves, challenges & hopes

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• EU transparency and engagement, issues in the 90's, now quite good:− notably online media indeed...− also: professionalisation of public affairs , including register, etc.− also: stakeholder engagement in Brussels, animated and constructive.

• two much greater challenges remain, also from democracy viewpoint:− languages and reaching to the countries , as underlined again during EU elections− efficiency of EU policy making, far too slow, out of touch, not creative, not converging, etc.

• there, online (media) has not yet helped enough:− social media helped block ACTA and perhaps next TTIP, failed on Citizen Initiatives: not

shaping policies− mass of information increases transparency at expense of efficiency− most online content is not media: lack of summaries / overviews by neutral parties

• but there is hope:− online media do allow cross-border debates & campaigns− between public web info & human value added (consultants, associations): techno-supported

platforms with media values− more R&D under way... e.g. glimpes into EU Community project

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Messina

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Rome

treaties

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Treaty: €Copenhagen

criteria

Lisbon

Treaty

Eurozone

crisis

European

Banking

Authority

New

Architecture?

ERAS OF EU INTEGRATION AND KEY PLAYERS

EMI supported

founding Council of

Europe and the EEC

Who will be

associated with

EU Re-Set?

?Business Europe was a

driver of the Eastern

enlargement

ERT & Philips

promoted

Single Market

ERT

AUME shaped

the EURO

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EU COMMUNITY © Fondation EurActiv PoliTech - Februar y 2012 (Advisory Council)

EU COMMUNITY OVERVIEW OF CONCEPT

Answer 4 challenges

TRANSPARENCY

EFFICIENCY

ENGAGEMENT

QUALITY

How to interlinkthese two?

How to generate better policy ideas?

Which policy options are emerging?

Who are most influential

stakeholders on this specific topic?

Which are most relevant

documents onthis specific topic?

PEOPLE DOC’s

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EXAMPLE OF AN APPLICATION: MOBILE EURACTORY

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DRAFT

Monica FrassoniItalian politician and a Member of the European Parliament for the North West of Italy until 2009. Frassoni was co-chair, together with Daniel Cohn-Bendit,of the European Greens... [MORE]

Currently in Austin, Texas, to talk...

Co-Chair European Green Party...

734 results - last one 21 hours ago

EP - 6th term Green Italy

11 interviews - 7 opinions - 11 LD

Credibility ranking

Energy Efficiency (smart grids, greening ICT...)

Climate & Environment (reach, offset carbon...)

Future EU (euroscepticism, new treaty...)

Innovation & Enterprise (green growth, jobs...)

Just posted a tweet

#5

#9

#23

#34


EXAMPLE OF AN APPLICATION:

WIDESCREEN POLICY TIMELINE

DRAFT

POLICYLINE for ENERGY EFFICIENCY DIRECTIVE as of 9 MAY 2014

OFFICIAL DOCUMENTS(Commission, Council, Parliament, Member States, Regions…)

STAKEHOLDER POSITIONS(NGO’s, Industries...)

MEDIA LINKS(EurActiv & other sources)

Review

Implementation

Decision

Debates

Drafts

Policy debate

Public debate

Grouped opinions, influential contributors...

Steps in Process

Write a comment, participate in a survey...

Breaking news,policy analysis...

Interview, live coverage, infographics, cartoons...

Position papers,press releases...

Tweets, blogs...

Event highlight clips, advocacy videos...

Amendments

White Paper &Green Paper

Expert comments,citizen-friendly...

Context and perspective,citizen polls...

PROPOSED OPTIONS

Proposal 1

Proposal 2

Proposal 3

Speeches, videos...

Commission draft

Fact-Checking,VoteWatch, open data...

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PUBLIC AFFAIRS PYRAMID

From information to value added services to strategy

Official documents

Legislative monitoring

Analysis

Industry implications

STRATEGY

Lobbying

PR

EU & governments: web & buzz, Europa etc.

• Consultants

• Media impact: policycoverage & stakeholder positions (eg. via EurActiv)

• Industry federations

• Consultants & corporate lobbyists

• Media : (pro-active & classical)& reputation support (via EurActiv)

• EU institutions & governments

• Companies

POSITIONS

MONITORING

COMMUNI-CATION

Stakeholder engagement

Reputation

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The European Media Network from 12 EU capitals

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| 660 524 monthly readers* |

* Avg. Monthly Unique Visitors (Source ; Google Analytics Jan. – Dec. 2013)


BACK -UPS

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• Network map− Who reads national media?

• Homepage .fr (to make the point!)− Qui comprend le français?− Wer versteht deutsch?− Who thinks that London is the most influential EU c apital? Brussels?− Who thinks that decisions in Berlin and Paris are m ade in English?

• Eras of EU integration and key players− Who knows what the leading organisation is today?− Who thinks there is one leading organisation?− Who thinks that for each topic there are a few lead ing organisations & individuals?

• EU Community overview of concept− Do you know such an integrated service already?− Would you welcome it?− Should this be available for free?

• EurActory example− If an embryo profile was available for you, would y ou activate it?

• PolicyTimeline example− Are there topics you’d love to see documented that way?

• Public Affairs Pyramid− Who is a consultant here? − Is your consulting business just to sell informatio n (=> complementarity)

• Network Map

OUTLINE – with interactive questions


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Sponsorship benefits:

how EurActiv works with you

Annual communications package

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STRATEGIC PARTNERSHIP

Package showing engagement & leading upstream debate

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Presentation Christophe Leclercq PAC European Digital ......− also: stakeholder engagement in...

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