Presentation by Will KennedySenior Program Officer

UN Office for Partnerships

Charities@Work 2013 Summit

To advise, broker and promote new partnership initiatives and alliances with corporations, foundations and NGOs in support of the UN’s efforts to advance its global development and humanitarian agenda.

To serve as the interface between the United Nations system and the UN Foundation – a U.S. public charity established by the American entrepreneur Ted Turner.

To administer the UN Democracy Fund

The recognized need and demand for strategic, public-private partnerships has increased dramatically in response to changing ideas about how best to produce solutions to social and environmental problems while advancing economic opportunities for the world’s poor.

The most pressing issues facing the world today cannot be effectively addressed without responsible, visionary business leadership.

The private sector - through investment, trade, product development, and technology innovation is the engine of economic growth and development.

It is the driver of market, employment and wealth creation and provides the value-added goods and services that are essential if emerging markets are able to benefit from economic globalization and ultimately lift hundreds of millions of people out of poverty.

Recognizing this, the United Nations Secretary-General is deeply committed to strengthening the UN’s engagement with the private sector in a common effort to address pressing challenges facing the international community.

‘Business is driven by growth and profit incentives, while the UN concentrates on peace and security, poverty reduction and human rights’. Yet, ‘many of our objectives are the same: building and supporting strong economies and communities, providing opportunities for people to pursue a livelihood, and ensuring that everyone can live in dignity.’ ◦ United Nations Secretary-General Ban ki-moon

In September 2000, 189 heads of state ratified the Millennium Declaration.

The declaration resulted in eight Millennium Development Goals (MDGs) that make up an agreed blueprint for accelerating improvements in the lives of the world’s poor by 2015.

Reducing extreme poverty and hunger by one-half; Promoting universal primary education; Reducing child mortality by two-thirds; Promoting gender equality; Combating spread of disease like HIV-AID’s

and malaria; Reducing proportion of people without access to safe

drinking water by one-half; Promoting environmental sustainability, and Building public-private partnerships for development

TRANSFORMATIVE GLOBAL GOALSTRANSFORMATIVE GLOBAL GOALS

Core Business Activities: Actions that can be taken in the workplace, the

marketplace and within supply chains

Social Investment & philanthropic activities: Mobilizing core competencies and resources such as

money, products, skills and people.

Policy Dialogue, Advocacy & Cause Marketing

In all cases, to ensure a sustained business commitment that can be scaled up over time, flagship corporate responsibility initiatives should ideally align with the core competencies of the company, including the knowledge and talents of its employees, and complement the corporate culture by reflecting its core values.

In 2009, Cadbury launched the Cadbury Cocoa Partnership, a $73 million commitment to sustainable cocoa farming in Africa, Southeast Asia & the Caribbean.

Problem – Global cocoa bean yields are down substantially due to pests, disease, aging cocoa trees & poor farming practices, especially in west Africa.

Cadbury recognized urgent need to invest in the sustainability of the cocoa supply chain and reduce the risks of higher costs and inadequate supply.

Improve productivity and incomes of small-holder cocoa farmers by increasing yields and cocoa quality.

Improve agricultural practices and provide Fairtrade training and certification to cocoa bean producers.[Note: Cadbury committed to sourcing Fairtrade cocoa beans from Ghana for its Cadbury Dairy Milk chocolate bars in thereby guaranteeing a fair price for the beans.]

Address key issues affecting the cocoa sector, including child labor and environmental sustainability.

UNICEF’s ‘Change for Good’UNICEF’s ‘Change for Good’

UNICEF’s Change for Good program is 24-year-old global partnership between UNICEF and the international airline industry, including American Airlines.

Engages flight attendants and other staff who volunteer to collect donations of foreign currency from passengers to support UNICEF’s life-saving programs for children.

‘‘Change for Good’…Change for Good’…Helps participating airlines meet several goals:

boosts employee morale offers an easy on-the-job volunteer experience provides customers a convenient way to give back generates positive media visibility for the company demonstrates a commitment to social

responsibility

‘‘Change for Good’…Change for Good’…

Employees are extremely engaged: Over 2,700+ employees are registered as “Champions for

Children” volunteers through the partnership

Customers love it: More than $113 million has been raised globally to date

The Result: A Healthier, Happier Future for Millions of Children.

The Coca-Cola Company has been operating in Haiti for over 80 years. The Company’s local bottler is the largest employer in the country.

In January 2010 a devastating earthquake struck Haiti killing an estimated 200,000 people and displacing hundreds of thousands more.

In response, Coca-Cola launched the five-year, $7.5 million Haiti Hope Project to create economic opportunities for Haitian mango farmers with a focus on growing crops more efficiently, reducing post-harvest waste and improving access to export markets.

The project seeks to double the income of 25,000 Haitian mango farmers by assisting them to produce and harvest higher quality mangoes, and grow export markets.

Odwalla, a subsidiary of Coca-Cola, launched Haiti Hope Lime-Aid juice product to engage consumers.

Initially, 100% of the juice profits went to the project. Today, Odwalla donates 10 cents for every 12 oz. Mango Tango sold to the Haiti Hope Project.

Human trafficking is a modern form of slavery and the fastest growing international crime behind illicit drugs and illegal arms, generating about $32 billion-a-year.

Approximately 80% of human trafficking victims are women and girls and up to 50% are minors. Of these 1.2 million children are trafficked every year exposing them to violence and sexual exploitation.

The travel industry has long been an unwitting participant in human trafficking conducted at hotels and tourism transit points they oversee.

The good news is that many leading companies in the hotel and travel industry are now taking a zero tolerance approach to human trafficking within their spheres of influence.

The International Tourism Partnership is one example of an initiative that provides a voice for social and environmental responsibility in the hotel industry. Its members include leading international hotel companies operating in over 100 countries worldwide.

Through the International Tourism Partnership leading hotel chains commit to combating human trafficking by:

1. Developing a corporate anti-trafficking policy which includes supplier codes of conduct, and clear procedures for reporting suspected incidents.

2. Contributing to the prevention of human trafficking, through awareness training and engagement of employees.

3. Developing and sharing best practices and experience.

UNICEF & PAMPERS PARTNERSHIPUNICEF & PAMPERS PARTNERSHIP

Every day, 35 million babies are diapered by Pampers, Proctor & Gamble’s largest brand

Since 2006, Pampers & UNICEF have collaborated on a cause-related marketing campaign targeting the elimination of neonatal tetanus, a disease that kills a baby or its mother every 9 minutes in less developed countries.

““1 Pack = 1 Vaccine” Campaign1 Pack = 1 Vaccine” Campaign

Through the “1 Pack = 1 Vaccine Campaign’ targeting young mothers, Pampers has donated 300 million tetanus vaccines, which are helping to protect 100 million women and their babies in developing countries.

CAMPAIGN SUCCESS FACTORS…CAMPAIGN SUCCESS FACTORS…

The promotion builds on the sympathies between a broad-based consumer audience and a cohort of recipients who share a powerful experience, namely childbirth with all its attendant risks and fears.

Both Pampers and UNICEF are global brands dedicated to the well-being of children, so their brands were well aligned.

The promise of the campaign was simple and believable, the messaging clear, and the outcome accountable.

THE POWER OF PURPOSE…THE POWER OF PURPOSE…

““Beyond wealth creation and shareholder value is Beyond wealth creation and shareholder value is an unlimited resource to create a better world an unlimited resource to create a better world and a lasting legacy for businesspeople across and a lasting legacy for businesspeople across the globe. It’s called purpose.”the globe. It’s called purpose.”

Philip KotlerProfessor of International MarketingKellogg School of Management[From his foreword to the book:The Story of Purpose by Joey Reiman]

““IT’S UP TO US, TO YOU”IT’S UP TO US, TO YOU”

‘Purposeful brands and companies will transform society by using the power of business to mitigate the ills of the world…No other sector in society has the means to do so. It’s up to us, to you.’- Philip Kotler