Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi.
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Transcript of Presentation by Prof. Amar Nath Gupta M.com.,LL.B.,FCS University of Delhi.
WEEKLY MARKETS & CONSUMERS
Presentation by Prof. Amar Nath Gupta
M.com.,LL.B.,FCS University of Delhi
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Consumers have somewhat free time in the evening
Vegetable Market at night
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Customers’ attention is natural
Sellers exhibit their products attractively
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
4
Haggling is common in Weekly Markets
Women take keen interest in such shopping
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Sellers and buyers participate enthusiastically
Weekly markets are often decorated
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Most middle class and poor people purchase essential goods from weekly markets
Essential goods are available in plenty
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Prices are much cheaper than regular markets
Books are an added attraction for youngesters
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Special attraction during festive seasons
Decorative Material on sale
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
9
An attraction for all types of customers
Other decorative material
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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BOOKS: Special attraction for college students
Shops are growing larger in size
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Because of low prices, customers are naturally attracted
Attraction for school and college students
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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There may be difference in size of shops and decoration
Situation is similar in villages & small towns
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Weekly Bazaars are also taken to be fun
Young Office-goers enjoy the scene equally
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Such scenes are common in most of the Weekly Markets
Scene from Lajpat Nagar Weekly Market
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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But consumers have to be careful about the quality of eatables.
Food items are also common
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Most of the vendors and their labour use mobile phones.
Use of mobiles is common
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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The satisfaction from haggling is evident from customers’ faces
GOSSIP after shopping from Weekly Markets
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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People from all castes, religion and educational background take interest in Weekly Markets
Caste & religion – NO BAR
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Mostly assumed to be care-free shopping
A common scene in Weekly Markets
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Poor people still have something to search for.
Scene after the weekly day is over
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Prices are not fixed and haggling is common Cash Memos are not kept or issued by the
vendors After purchasing, customers are also not
careful about proof of purchase from a particular vendor
Regulatory environment is almost absent Both – vendors and consumers are carefree Because of the above features, Consumer
Protection Act, 1986, may not be invoked in most cases.
Salient features of Weekly Markets
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Self-care regarding quality and quantity of products, which consumers purchase
Try to get cash memos, visiting cards, brochures of the products, wherever possible
Get permanent addresses of the vendors by assuring continued relationship
For cheating, fraud, etc., criminal proceedings may be initiated by lodging complaint with police & local authorities
Precautions which may be taken by consumers
1/11/2012
Presentation for DU Project undertaken by faculty & students of SLC(M)
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Presentation by:
Prof. Amar Nath GuptaM.com.,LL.B.,FCS
SLC(M), University of DelhiMob. 98713-59739
Email: [email protected]
THANK YOU
1/11/2012