Leveraging crowds to achieve big

18 Dec 2010

What social media aims to achieve today...

• Interaction and engagement

• Feedback

• Advocacy

What it could be...

• Involvement

• Empowerment

• Collaboration

Collaborative Social Responsibility

• Make consumers the campaign drivers

• Provide vision and platform

• Allocate grants to causes with the most support

Accelerating the tipping point

I believe that we can change mindsets and inspire action faster if we spearhead a collaboration,which means similar objectives, instead of an exchange, which is a compromise.

What's needed?

• Vision

• Platform: Connections, funding & tools

• Support: Guidance & Affirmation

How this benefits brands

• Tipping point: when your customers take ownership and get others involved

• Bond: shared achievement

• Selflessness makes you likable

Thanks for listening :)

Now let's tackle your questions.