Unilever and employee engagement springtij anniek mauser en egon de bruin
Presentation by Anniek Mauser Unilever
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Transcript of Presentation by Anniek Mauser Unilever
ANNIEK MAUSER SUSTAINABILITY DIRECTOR UNILEVER BENELUX JUNE 16, 2014
UNILEVER IS A GLOBAL COMPANY
Our brands are used 2 billion times
a day in over 190 countries OUR BRANDS ARE USED 2 BILLION TIMES A DAY IN OVER 190 COUNTRIES
OUR FOUNDERS WERE BUSINESS MEN WITH A SOCIAL CONSCIENCE
THE WORLD FACES TREMENDOUS CHALLENGES
We’ve only one planet, not three WE ONLY HAVE ONE EARTH, NOT THREE
CO2 FROM ENERGY WATER USE TOTAL WASTE
GLOBAL CHALLENGES, BUSINESS SOLUTIONS
SUMMARY OF OUR KEY TARGETS
3 BIG GOALS BY 2020
THREE KEY FEATURES
All brands
All countries
Life cycle
impacts
Not only
environmental
focus
THE BUSINESS CASE FOR SUSTAINABILITY IS COMPELLING
DRIVING SUSTAINABLE GROWTH
2013 HEALTH & HYGIENE PROGRESS
52 M
135 M
224 M
303 M
2010 2011 2013 2012
MILLIONS PEOPLE REACHED
2013 NUTRITION PROGRESS
2013 SUSTAINABLE SOURCING PROGRESS
% UNILEVER’S AGRICULTURAL RAW
MATERIALS SUSTAINABLY SOURCED
14%
24%
36%
48%
2010 2011 2013 2012
2013 ENHANCING LIVELIHOODS PROGRESS
ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZE
WASTE CO2 FROM ENERGY WATER
ECO-EFFICIENCY PROGRESS 2008-2013
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RAW MATERIALS
MANU-FACTURE
TRANS-PORT
RETAIL CONSUMER DISPOSAL
23% 2% 3% 3% 1%
VALUE CHAIN ENVIRONMENTAL FOOTPRINT 2010-2013
HELPING TO ELIMINATE DEFORESTATION
AT A COMPANY LEVEL
AT AN INDUSTRY LEVEL
AT A MULTI-SECTORAL
LEVEL
TROPICAL FOREST ALLIANCE
WHAT WE ARE DOING
CHAMPIONING SUSTAINABLE AGRICULTURE
AT A COMPANY LEVEL AT AN INDUSTRY LEVEL
WHAT WE ARE DOING
IMPROVING WATER, SANITATION AND HYGIENE
WHAT WE ARE DOING
ENHANCING LIVELIHOODS
IMPROVING HEALTH AND WELL-BEING
REDUCING ENVIRONMENTAL IMPACTS
HEALTH AND HYGIENE
NUTRITION GREENHOUSE GASES
WATER WASTE SUSTAINABLE SOURCING
FAIRNESS IN THE WORKPLACE
OPPORTUNITIES FOR WOMEN
INCLUSIVE BUSINESS
THE PROGRAMME
ENHANCING LIVELIHOODS
FAIRNESS IN THE WORKPLACE
OPPORTUNITIES FOR WOMEN
INCLUSIVE BUSINESS
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UNILEVERS 5 LEVERS OF CHANGE
EXTERNAL BEHAVIOUR CHANGE
WATERSPAARDERS CASE
SUSTAINABLE INNOVATIONS NOT SUFFICIENT
PRODUCT INNOVATION NOT SUFFICIENT
Need for real
behaviour change
To support
consumers Choice for more
sustainable product
OBJECTIVE WATERSPAARDERS
Everyone in NL to shower 3 min. shorter: average 5 instead of 8 min.
IF EVERYBODY IN NL WOULD SHOWER 3 MIN. SHORTER PER DAY:
ORGANISATIONS PROVIDE CHILDREN - VIA ONLINE PLATFORM AND SCHOOL PROGRAMME- THE TOOLS TO START THE DIALOGUE AT HOME
RESULTS SO FAR
• 260 schools • 15,000 children • 60,000 people reached at
‘place delict’ • 150,000 people actively
reached via the campaign • Large media reach: > 2,5
million media impressions • Start the movement: 1 0
partners, discussions with others
• WS actively embraced by SER, Ministry I&M, Motivaction
10 PARTNERS
INTERNAL BEHAVIOUR CHANGE
USLP IN ACTION CASE
• E-learing & sharing tool • 6 challenges (sparks, action and
sharing) • Focus on work-life balance
(smarter emailing), food waste, smarter greener office, energy reduction at home, agile working
• Pilot : MSO deBrug (800 employees)
EXAMPLE CHALLENGES
Colleagues co-created their own behaviour
interventions to reduce paper use and
improve waste separation with Five Levers
for Change tool.
Colleagues co-created an email code and
shared practical experiences in emailing
more effectively.
Colleagues targeted their washing
and laundry habits with simple self-
management tool.
Colleagues performed a quickscan to
measure their personal food waste and
shared ideas how to contribute in their
daily jobs to halve Unilever obsoletes
ECHT KLASSE INITIATIEF! EINDELIJK
WORDT HET ECHT CONCREET
GEMAAKT EN MERK JE DAT USLP ECHT
VOOR IEDERE WERKNEMER GELDT.
IK HEB NOG NOOIT EEN ACTIE BIJ UNILEVER
MEEGEMAAKT WAAR IK ZELF, MAAR OOK HONDERDEN
ANDEREN, ZO ACTIEF AAN MEEGEWERKT HEBBEN.
ECHT EEN SUPERLEUKE ACTIE!
EXAMPLE OF SHARES CHALLENGE 6: WHAT IS YOUR NEXT USLP ACTION?
5 LEVERS FOR CHANGE
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• Gevoel goed geinformeerd te zijn
• Gepercipieerde stem in de organisatie
• Team spirit
Dialoog tussen collega’s
• Online en offline
• Binnen en tussenteams
Change
• Kennis, houding en gedrag
• Bereidheid te vernaderen
Employee engagement
Verzuim
Verloop
Productiviteit
Behoud
Cultuur (reinforcement /
change)
Working smarter, more effective and
sustainable
Innovatie
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