Presentation by Anniek Mauser Unilever

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ANNIEK MAUSER SUSTAINABILITY DIRECTOR UNILEVER BENELUX JUNE 16, 2014

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Transcript of Presentation by Anniek Mauser Unilever

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ANNIEK MAUSER SUSTAINABILITY DIRECTOR UNILEVER BENELUX JUNE 16, 2014

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UNILEVER IS A GLOBAL COMPANY

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Our brands are used 2 billion times

a day in over 190 countries OUR BRANDS ARE USED 2 BILLION TIMES A DAY IN OVER 190 COUNTRIES

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OUR FOUNDERS WERE BUSINESS MEN WITH A SOCIAL CONSCIENCE

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THE WORLD FACES TREMENDOUS CHALLENGES

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We’ve only one planet, not three WE ONLY HAVE ONE EARTH, NOT THREE

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CO2 FROM ENERGY WATER USE TOTAL WASTE

GLOBAL CHALLENGES, BUSINESS SOLUTIONS

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SUMMARY OF OUR KEY TARGETS

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3 BIG GOALS BY 2020

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THREE KEY FEATURES

All brands

All countries

Life cycle

impacts

Not only

environmental

focus

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THE BUSINESS CASE FOR SUSTAINABILITY IS COMPELLING

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DRIVING SUSTAINABLE GROWTH

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2013 HEALTH & HYGIENE PROGRESS

52 M

135 M

224 M

303 M

2010 2011 2013 2012

MILLIONS PEOPLE REACHED

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2013 NUTRITION PROGRESS

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2013 SUSTAINABLE SOURCING PROGRESS

% UNILEVER’S AGRICULTURAL RAW

MATERIALS SUSTAINABLY SOURCED

14%

24%

36%

48%

2010 2011 2013 2012

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2013 ENHANCING LIVELIHOODS PROGRESS

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ZERO ZERO ZERO ZERO ZERO ZERO ZERO ZE

WASTE CO2 FROM ENERGY WATER

ECO-EFFICIENCY PROGRESS 2008-2013

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RAW MATERIALS

MANU-FACTURE

TRANS-PORT

RETAIL CONSUMER DISPOSAL

23% 2% 3% 3% 1%

VALUE CHAIN ENVIRONMENTAL FOOTPRINT 2010-2013

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HELPING TO ELIMINATE DEFORESTATION

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AT A COMPANY LEVEL

AT AN INDUSTRY LEVEL

AT A MULTI-SECTORAL

LEVEL

TROPICAL FOREST ALLIANCE

WHAT WE ARE DOING

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CHAMPIONING SUSTAINABLE AGRICULTURE

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AT A COMPANY LEVEL AT AN INDUSTRY LEVEL

WHAT WE ARE DOING

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IMPROVING WATER, SANITATION AND HYGIENE

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WHAT WE ARE DOING

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ENHANCING LIVELIHOODS

IMPROVING HEALTH AND WELL-BEING

REDUCING ENVIRONMENTAL IMPACTS

HEALTH AND HYGIENE

NUTRITION GREENHOUSE GASES

WATER WASTE SUSTAINABLE SOURCING

FAIRNESS IN THE WORKPLACE

OPPORTUNITIES FOR WOMEN

INCLUSIVE BUSINESS

THE PROGRAMME

ENHANCING LIVELIHOODS

FAIRNESS IN THE WORKPLACE

OPPORTUNITIES FOR WOMEN

INCLUSIVE BUSINESS

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UNILEVERS 5 LEVERS OF CHANGE

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EXTERNAL BEHAVIOUR CHANGE

WATERSPAARDERS CASE

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SUSTAINABLE INNOVATIONS NOT SUFFICIENT

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PRODUCT INNOVATION NOT SUFFICIENT

Need for real

behaviour change

To support

consumers Choice for more

sustainable product

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OBJECTIVE WATERSPAARDERS

Everyone in NL to shower 3 min. shorter: average 5 instead of 8 min.

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IF EVERYBODY IN NL WOULD SHOWER 3 MIN. SHORTER PER DAY:

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ORGANISATIONS PROVIDE CHILDREN - VIA ONLINE PLATFORM AND SCHOOL PROGRAMME- THE TOOLS TO START THE DIALOGUE AT HOME

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RESULTS SO FAR

• 260 schools • 15,000 children • 60,000 people reached at

‘place delict’ • 150,000 people actively

reached via the campaign • Large media reach: > 2,5

million media impressions • Start the movement: 1 0

partners, discussions with others

• WS actively embraced by SER, Ministry I&M, Motivaction

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10 PARTNERS

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INTERNAL BEHAVIOUR CHANGE

USLP IN ACTION CASE

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• E-learing & sharing tool • 6 challenges (sparks, action and

sharing) • Focus on work-life balance

(smarter emailing), food waste, smarter greener office, energy reduction at home, agile working

• Pilot : MSO deBrug (800 employees)

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EXAMPLE CHALLENGES

Colleagues co-created their own behaviour

interventions to reduce paper use and

improve waste separation with Five Levers

for Change tool.

Colleagues co-created an email code and

shared practical experiences in emailing

more effectively.

Colleagues targeted their washing

and laundry habits with simple self-

management tool.

Colleagues performed a quickscan to

measure their personal food waste and

shared ideas how to contribute in their

daily jobs to halve Unilever obsoletes

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ECHT KLASSE INITIATIEF! EINDELIJK

WORDT HET ECHT CONCREET

GEMAAKT EN MERK JE DAT USLP ECHT

VOOR IEDERE WERKNEMER GELDT.

IK HEB NOG NOOIT EEN ACTIE BIJ UNILEVER

MEEGEMAAKT WAAR IK ZELF, MAAR OOK HONDERDEN

ANDEREN, ZO ACTIEF AAN MEEGEWERKT HEBBEN.

ECHT EEN SUPERLEUKE ACTIE!

EXAMPLE OF SHARES CHALLENGE 6: WHAT IS YOUR NEXT USLP ACTION?

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5 LEVERS FOR CHANGE

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• Gevoel goed geinformeerd te zijn

• Gepercipieerde stem in de organisatie

• Team spirit

Dialoog tussen collega’s

• Online en offline

• Binnen en tussenteams

Change

• Kennis, houding en gedrag

• Bereidheid te vernaderen

Employee engagement

Verzuim

Verloop

Productiviteit

Behoud

Cultuur (reinforcement /

change)

Working smarter, more effective and

sustainable

Innovatie

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