Presentation brasileta
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The project Collection Site Videos
Transcript of Presentation brasileta
The project
Collection
Site
Videos
The Project
Brasileta was born from the desire to rethink about the “whats”, “whys” and “how” we dress.
Not only the quality and the brand, but the origin of the products, the environmental impact that each piece generates during the production process, the concern with those that make them, fair prices for the produces and buyers.
Produced with fabrics that are eco friendly, the pieces are made by local seamstress living in the suburbs of São Paulo.
Our proposal is to give an incentive to the small business / producers, by paying fair prices for their services, treating them with the due respect.
The prints are created by young designers and they will have their names printed in each piece, just like an art piece.
The collection
Who are the designers?
Once the theme is chosen, it is proposed to young designers that develop the prints and other imagers.
These images are then applied to the fabrics / pieces along with the name of his designer.
The sew up process happen in group of seamstress living in risk areas of São Paulo´s suburbs. They work from home. That´s a way to literally keep their kids out of trouble by spending more time with them. This will keep them more productive, and reduces the “absences” and accidents.
Our products
Shoes
Slippers made with Tilapia Skin (a river fish), the base is TABOA, a natural straw from the
country side of São Paulo. The utilization of this “leather” keeps the
material from being thrown back into the rivers avoiding water contamination.
Tops
Tree woman blouse Piece made with bamboo fibers.
The print represents the women that live in the central part of the country and work mainly with manual labor of wood pieces production
(for house work and decoration).
Top – Fruit Basket in the Head Mane with organic cotton, this piece
brings the diversity and beauty of tropical fruits.
This print was created by the young designer Andrea Mariano.
Bag and Pants
For this look, it was used a sailcloth made with recycled cotton.
This material is made from old clothes that are destroyed and remanufactured.
