FROM JUNE 17TH THROUGH TO JULY 7TH 2011 DC INSTALLS ITS DC POP UP GALLERY IN BERLINAT MadeMyDay, TORSTRASSE 66 AND LAUNCHES :

THE BURNING INK ART SHOW

DC ‘S SKATE EURO COLLECTIVE AND GASTON FRANCISCO PHOTOGRAPHY EXHIBITION

DC LIFE AND STREETWEAR COLLECTION HIGHLIGHTS

ON THIS OCCASION ARTISTS SUCH AS SBTG FROM SINGAPORE WILL BE PRESENT AT THE BURNING

INK CEREMONY.

THE BURNING INK CEREMONYCLOSING PARTY THE 7TH OF JULY FROM 7PM TO 11PM

AT MadeMyDay, TORSTRASSE 66. DJ, DRINKS, FOOD & HAPPY PEOPLE ...

PRES_MANU2.indd 1 24/05/11 09:46

Following on from the success of the Burning Ink Event , which took place in Paris last year, DC launched last month the BURNING INK Art Show in New York City. The event was hosted at Frank’s Chop Shop, one of the most famous and trendy barber shop on the lower east side.

From June 17th through to July 7th 2011, Dc launches BURNING INK in Berlin, DC will bring BURNING INK to Berlin, taking over the well known downtown venue MadeMyDay Collab Room, Torstrasse 66, near AlexanderPlatz.The Art show will go up in flames on July 7th during the Fashion week.

Supported by Local and famous Lodown Magazine, this event will bring together a unique selection of world renowned street artists , graphic designers , illustrators and tattoo artists such as : SSUR, SBTG, SUPAKITCH, KORALIE, XGHETTO 666, SPOE, CHLOE TRUJILLO, PRUNELLE, FUNKFU, JEY, LA BOUCHERIE MODERNE, OSMOZE, MAROK ...

A special pop up Art show will be added with a series of leather jacket by Artists including SSUR (LA/Moscow), SUPAKITCH (Brooklyn), 123CLAN (Montreal), and also SBTG who will be present in Berlin for the Burning Ceremony on the 7th.

Concept reminder:This concept is radical and has never been seen before. All the drawings designed by the selected artists will be burnt at the end of the show. The whole idea is to be nothing like an ordinary art show, no one can go home with the art in their hands. The only way for the art to survive the flames is to be bought and then inked onto the buyers’s skin, making each design a unique tattoo.

For more information : facebook.com/dcshoeseuropeDC press room : dc-press.eu (login :dceurope, password :dceurope) . latest news N°29-9

Burning Ink supported by Lodown magazine and redux Magazine

THE BURNING INK ART SHOW - IMAGE TO TATTOO AND BURN

PRES_MANU2.indd 2 24/05/11 09:46

Following the success of the recent pop up gallery at Fifty Fifty /Bristol, one of the most respected store in the UK, DC presents and celebrates the Euro Skate collective, from June 17th to July 7th 2011. Products (footwear and apparel), co created by Team riders : Jody Smith, Ruben Garcia, Manuel Margreiter, and Antony Lopez, are inspired by the team riders origins and individual personalities.

During the same periode A DC Team photography Exhibition « Asphalt Tales » by Gaston Francisco will be open to visitors, and a special celebration will aso take place July 7th.

Hugely talented, Gaston has been traveling nonstop around the globe, honing his craft behind the lens and capturing some of the freshest shots in skateboarding. Gaston went to some amazing spots is very different places such as Belarus, Shanghai and Argentina combine that with and working with great talents such as Tom Penny, Chris Haslam and Geoff Rowley it’s no surprise that his much acclaimed photographs are often featured in some of the most respected publications worldwide. Gaston has spent much of the past year traveling with the DC team to the USA, Holland, Belgium, Hungary and Norway which has resulted in him capturing captivating and intimate portrait and action shots of the riders.In Berlin, Gaston will present all photos shown in Bristol plus a brand new exclusive selec-tion.

DC Skate Euro Collective and Gaston Francisco Photography Exhibition at MadeMyDayCollab Room , Torstrasse 66 . Berlin . From 17th June to 7th July 2011.

EUROPEAN COLLECTIVE 2011 ASPHALT TALES - PHOTOGRAPHY EXHIBITION BY GASTON FRANCISCO

PRES_MANU2.indd 3 24/05/11 09:46

DC LIFE AND STREETWEAR, ILLUSTRATION AND HIGHLIGHTS

The Third part of the Berlin Pop Up Store gallery will be dedicated to DC’s Marketing Life and product initiatives with a special highlight of the DC LIFE STUDIO program , curated by Marcus Troy.DC is proud to introduce the DC LIFE Studio. For musicians, artists, bloggers, producers, and photographers, the Studio is a unique extension of their personalities, and the creativity behind their work results from the time they spend there. Whilst each studio is unique, they all inspire. The DC LIFE Studio reflects the belief that our world has become a studio space, more and more people are using the Internet and digital media to imagine and create on the go. To celebrate this creativity DC has teamed up with seven influential bloggers to create the first ever DC “My Studio Session,” to accompany the release of the new DC LIFE silhouette the Studio. Check out the video now at: http://www.youtube.com/watch?v=adxhPqhyQ7o The DC LIFE Studio has been released in seven different color-ways, one for each blogger that is linked to the project, and will be accompanied by a documentary style video of the blogger’s experience with the pre-selected STUDIO color way. My STUDIO Session project also includes a photo essay, a visual interpretation as each blogger shows what The DC LIFE Studio means to them. It’s a summer day in the life of the blogger in his city. Another influencial Euro Blogger, Maurice Ajanaku, has been added to this program.Maurice will support the DC Life Studio shoe , chocolate color way. (www.ajanaku.com)

To learn more about My Studio Session, visit http://mystudiosession.marcustroy.com/

DC will also launch The Hub, Creative and Media Dc platform . The HUB will be located in Paris, Rue Montorgueil and will be inaugurated on the 25th of June, during Parisian Fashion week.

PRES_MANU2.indd 4 24/05/11 09:46

ABOUT DC:

Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promo-tional efforts. DC is a subsidiary of Quiksilver, Inc based in Huntington Beach , CA.

PRES_MANU2.indd 5 24/05/11 09:46