Presentation at University of Geneva - 19 October 2016

Ben RobinsonOctober 2016

Presentation at University of Geneva

@robinsonbenp

To cover

My career to date

Lessons from Temenos

Marketing

Lions vs Unicorns

Strategy & Innovation

Balance Sheet Myth

My career

My career

Highereducation

Graduatescheme

Manager

Senior Manager

Director

CxO

Retirement

Permanent career campaigns

Individual superstarsHierarchies and teams

Infrequent job hunting

My career

Careers managed by the individual

A series of gigs

Individual skills

Careers management by the organization

A stable career path

Organizational systems

Shift from company to individual

Shift from company to individual

The end of competitive advantage - Rita Gunther McGrath

Permanent career campaigns

Individual superstars

My career

Careers managed by the individual

A series of gigs

Individual skills

Powers have moved from company to

individual

Keep learning

Broaden CV

Network

Fixed costs

Income sources

Travel


Global from Day 1


Packaged software Services


A clear sense of purpose

Strategy

Constant innovationFast, devolved budgets

CannibalisationHealthy Disengagement

Network effects

Strategy

Zoom outZoom

In

Strategy & Innovation

CustomerCreation

CompanyBuilding

CustomerDiscovery

CustomerValidation

STOP STOP STOP

The Pivot

No customer feedback; No solution delivered

Innovation

Earliest testable Earliest usable Earliest loveable

Defects likely to occurNot loveable first time

Takes too long to solve problem

Strategy

Scale

Potential market share

Businesses driven by economies of scale

Businesses driven by increasing returns

Marketing

1900 1950 2008

NEEDS WANTS ENGAGEMENT

Marketing

What information consumes is rather obvious. It consumes the attention of its

recipients.

Herbert A. Simon

Hence, a wealth of information creates a poverty of attention.

Marketing

BRAND INDIVIDUALMARKETING

Unless your advertising contains a big idea, it will pass like a ship in the night.

David Ogilvy

Marketing

The Small Balance Sheet Myth

Balance Sheet Myth

Tom Goodwin

Balance Sheet Myth

Balance Sheet Myth

[Image: Flickr user OnInnovation]

Lions, not unicorns

Lions, not unicorns

$1.3t $480b

Value of the Top 3 Internet companies

$72b

$17b

Lions, not unicorns

#101 / $350b

#52 / $238b

Distribution of unicorns and valuation

#19 / $36b

#4 / $5b

Lions, not unicorns

691 773 477 599 814 705 957 712 758 848 1,457 1,547

2,063

6,005

2,609

4,185 3,787

8,306

7,181

4,401

5,599 132 140

107117

142

179165

186208

195

242 247260

270277

330316

353

344340

426

0

50

100

150

200

250

300

350

400

450

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

2011Q1

2011Q2

2011Q3

2011Q4

2012Q1

2012Q2

2012Q3

2012Q4

2013Q1

2013Q2

2013Q3

2013Q4

2014Q1

2014Q2

2014Q3

2014Q4

2015Q1

2015Q2

2015Q3

2015Q4

2016Q1

Fintech Funding

Funding (FinTech) Deals (FinTech)

USDm

Lions, not unicorns

Some useful links

https://www.amazon.co.uk/End-Competitive-Advantage-Strategy-Business/dp/1422172813

https://www.amazon.com/King-Madison-Avenue-Ogilvy-Advertising/dp/1403978956

https://www.amazon.co.uk/Business-Software-Manager-Programmer-Entrepreneur/dp/074321580X

https://www.temenos.com/globalassets/mi/wp/160324-balancesheet/temenos_balance_sheet_paper_wp1603fd.pdf

https://salon.thefamily.co/in-search-of-scalability-5c495f8f4f0#.au15rmj2y

http://a16z.com/2016/03/07/all-about-network-effects/

http://longnow.org/seminars/02015/mar/31/creator-economy/

Presentation at University of Geneva - 19 October 2016

Marketing

Transcript of Presentation at University of Geneva - 19 October 2016