Presentation Abt Ideo Inc

Click here to load reader

  • date post

    18-Nov-2014
  • Category

    Documents

  • view

    118
  • download

    7

Embed Size (px)

description

ideo inc

Transcript of Presentation Abt Ideo Inc

Dhruv

What kind of name is IDEO? ideo- is the combining form of the word idea, used in words like ideogram and ideology. Its not an abbreviation and its not a foreign word. One of founders, Bill Moggridge, discovered it while browsing a dictionary. Considered spelling it lowercase with a dash, but when Paul Rand designed its first logo using capital letters, people liked it so much that they spelled it that way everywhere

BRIGHT IDEAS FOR DARK TIMES

were global design consultancy, we create impact through design.

How do I inspired myself and my company?

How do we make the recession work for us, and not against us?

What can we do differently tomorrow morning?

IDEOIDEO

Company Perspectives IDEO helps companies innovate. We design products, services, environments, and digital experiences. IDEO identifies opportunities for innovation by understanding latent user needs, technology factors, and business requirements for success. We evaluate potential solutions through user observation and iterative rapid prototyping. Our multidisciplinary teams include specialists in human factors research; business strategy; industrial and interaction design; environments design; mechanical, electrical, software, and manufacturing engineering; design validation; and more. IDEO's renowned culture and process of innovation has attracted the attention of academics, companies, and journalists worldwide. At the request of our clients, we offer IDEO U Innovation Workshops, an array of customized workshops created to catalyze and enhance our clients' own design processes.

Contd For more than a decade, IDEO has toppedBusiness Week's list of all-time winners of the Industrial Design Excellence Awards, an annual feature celebrating the strategic value of design. In 2001, David Kelley and IDEO were honored with the Smithsonian CooperHewitt Museum's National Design Award for Product Design, recognizing our outstanding contributions to the field of design. In 1999, ABC's Nightline dedicated an entire episode to IDEO's process for innovation, following a multidisciplinary team as they redesigned a consumer icon, the shopping cart, in four days.

Key Dates 1969:Bill Moggridge launches London design firm Moggridge Associates. 1978:David Kelley forms Silicon Valley design firm. 1983:Kelley's group designs first computer mouse for Apple. 1991:IDEO Product Development is formed by merger of David Kelley Design with ID Two (Moggridge's second, U.S.-based business) and Matrix Product Design. 1999:ABC'sNightlinedocuments IDEO redesigning the shopping cart. 2000:IDEO U is formed.

Patents issued since 1978

1000 +

3 , 500Field interviews in 2007

10 , 500Conference calls in a year

345 +

Awards won since 1991

Featured Work

the business of design thinking

ideo clients

ideo clients

ideo clients

ideo clients

5

steps

5Fly on the wall Bodystorming Empathy Tool

steps

1. Emphasize the empathy with the customer

5

steps

1. Emphasize the empathy with the customer

5

steps

2. Anything is Possible Brainstorm

5

steps

"quick and dirty prototyping,"

3. Visualizing solutions by creating actual protot

5

steps

3. Visualizing solutions by creating actual protot

5technology-enabled experiences (TEX)

steps

4. Using technology to find creative solutions

5

steps

5. Doing it all with incredible speed

my mMode

AT&T mModemMode is launched in 2002 mMode is application via wireless to access information

Problem : customer were not signed-up

game plan

Brainstorm + Prototypes

Recognize their problem

my mMode

easy to use, but offers key innovations

My mMode Features- organize frequently accessed services much like a web browser's favorites list - share mobile pages or sites with other mMode users find content by category, popularity, date, and through AT&T Wireless "personas"

What s your most famous product? Thats hard to determine! The Apple Mouse is probably the most iconic product, since it can truly be said to have helped shape a new industry. But the Crest Neat-Squeeze Tube was first made 20 years ago and is still on the market, and hundreds of millions have been made. And then theres the ABC Nightline episode in which we designed a shopping cart. Its been shown to classroom and industry groups all over the world, making for a total of around 10 million viewers. Then again, lots of people bought the Palm V when it came out in 1999. Rickson Sun / Chief Technologist

THE END