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Investor Deck Presented by Javier Saralegui/Confidential
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DangerTV
• DangerTV is the first destination for both professional and user generated danger-centric content
• DangerTV content is both short form and long form and will also include live
• Available via online, mobile, OTT, and television
• Content mission:"to evoke awe and fear"
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DangerTV Opportunity
• Men are viewing danger-centric content than ever before
• There is no 24/7 serious danger centric destination online or on cable
• Shows from Deadliest Catch to I Shouldn't be Alive are growing cable networks' ratings and fortune
• DangerTV category focus: survival, speed, weather, crime, war, animal attack, extreme
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Danger and the Video Web
• Red Bull Space Jump delivers 24 MM views
• Wallenda High Wire walk across Grand Canyon garners 12 MM views
• Maverick's giant surf competition blows servers after 1MM uniques simultaneously tune-in
• Vice and "edge" journalism online drive $50MM production deal with HBO
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Digital Video Franchises Become Mainstream
• Netflix surpasses HBO with total number of subscribers and is the best performing S&P stock since 2007
• Disney, Fox and NBC take Hulu off the block and agree to invest $750 MM
• Vice revenue estimates to reach $200MM in 2013 and claims 1B market cap
• YouTube funds online video brands
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DangerTV Content Buckets
• Long form non-fiction production houses: signed DRG
• Short form: in negotiation with international news bureaus (ITN) for danger-centric daily news clips and segments
• DangerTV future stars: have begun to reach out potential DangerTV stars that have significant niche followings and national marketing appeal
• User generated: will recruit after launch
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Marketing Strategy• Twitter: Exploit short form content and drive
followers!• Facebook: View/share long form content + grow
likes!• YouTube: Plays barker role with short form driving
long form viewing, sharing and app installs!• SEO: Opportunity to own danger terminology!• Paid Acquisition: Targeted PPC, PPI + remnant
space buys guarantees critical mass and uniques goals!
• Email: Drive sharing and viewing thru proprietary list!
• Affiliate Agreements: Additional scale via consoles, portals, large video-driven web sites
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DangerTV Revenue Model Follows Marketers Ad Budgets
• DangerTV will derive its revenues from digital video advertising
• Online Video Ad budgets expected to grow 3B to 8B by 2016
• Industry move toward branded entertainment and native advertising benefits DangerTV
• Alpha male 18-34 year olds are found predominantly on the web and are DangerTV's core audience
• Top ten ad spenders include wireless, auto and insurance, DIY and beverage-all have male targets
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DangerTV: The Product
• Will launch on mobile as an IOS App
• Drive push viewing
• Drupal Platform, open source
• Online web destination will drive app downloads
• iOS launch will help drive Android demand
• Other platforms on drawing board including X-Box, Roku, Playstaytion
• Stream with Ooyala or Brightcove!13
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DangerTV Team
• Javier Saralegui: Former President-Univison Cable Networks, Univision Online
• Alvaro Saralegui: Former Publisher, Sports Ilustrated, President- Quokka, Consults for NFL
• Scott Falconer: Former Senior Architect JAGTAG, mobile messaging platform sold in 2012
• GlennThomas: Founder- Smashing Ideas, a digital marketing agency focusing on innovation
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DangerTV: Ready For Launch
• URL, Twitter hashtag and handle ownership, registered trademark pending
• Long form content signed, Short form/ news bureau pending, Danger star outreach in negotiation
• Prototype app created, loaded with partner content and streaming capability
• Core Team with over 75 years of media experience and cable, digital, mobile, tech, marketing and sales backgrounds
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THANK YOU!
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