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Coldwell Banker® Listing Presentation
Stephen & Kelly Belcastro
13420 Cooks Mill Road
Lanexa, VA 23089
We Never Stop Moving
Legacy and Network
•Global presence; in 49 countries and 3,300
offices worldwide
•Over 100 years of real estate experience
•$169 billion in sales volume globally in 2009
•Coldwellbanker.com generates over 730,000
consumer inquiries per month
An Innovation Leader
– Use a multi-screen approach to reach the new generation of buyers:
• The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values.
• The first to have listings on GPS
• Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search
– A listing distribution strategy:• Delivers listings to sites such as Google, Yahoo! Real
Estate & more
An Innovation Leader
• Coldwell Banker On Location is the first dedicated video real estate channel on YouTube
• Video topics include:
– Agent videos
– Office videos
– Video listings
– Community videos
– Smart tips and news related videos
• Allows buyers to search for videos via a map
• First to use dynamic IP lookup on the channel
About Coldwell Banker
Traditions
Coldwell Banker Traditions
• Serving the Williamsburg and New Kent areas since 1885...
Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues!
• True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home.
• Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients.
• To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients!
• Continuing to make Real Estate History In Williamsburg and New Kent, One Sale at a Time...
•
Marketing Your Property
13420 Cooks Mill Road
Information Sources Used in
Home Search
0 10 20 30 40 50 60 70 80 90 100
Relocation company
Billboard
Television
Home builder
Home book or magazine
Print newspaper advertisement
Open House
Yard Sign
Real Estate Agent
Internet
Buyers
Source: The 2009 National Association of Realtors ® Home Buyers and Sellers.
Leverage the Power of the
Internet
• coldwellbanker.com
• Over 30 million visits in 2009
• Average visitors spends more than 9 minutes on the site
• Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more
• Multiple Listing Service (MLS)
• Realtor.com
• Our local Web site: coldwellbankersmithandsmith.com
Rapid Response
When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
coldwellbanker.com leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,comand Zillow
1. Track leads
automatically from the
Web, phone calls
and walk-ins.
2. Agent is notified by
cell phone within
minutes of inquiry.
3. Statistically, the first
to the customer has the
best chance to close
the sale.
Getting Started
Your home will be added to:
Our MLS database
3 additional MLS databases
coldwellbanker.com
cbtraditionms.com
Realtor.com
Postlets
We will execute upon the following:
Develop a custom plan to enhance property attributes
Take pictures
Promote at a Coldwell Banker office meeting
Property Enhancement and
Marketing Activities
– Develop a custom plan to enhance your property’s
appearance
– I will conduct the following marketing activities:
• Create a professional listing flyer and agent
packet
• Send out “Just Listed” postcards to area
residents
• Send out a mass email to the area Realtors,
complete with detailed information on your
property
• Multi-page flyer for distribution to MLS
members
• QR code
The Sales Process
The right agent makes it simple
The Steps to Selling a Home
Set the right
price
Accept Offer
Determine
time frame
Sign
Contacts
Sign
guarantee
and
disclosure
forms
Begin
Closing
process
Implement
a
personalize
d marketing
plan
Assist with
mortgage
process
Prepare
your
property
“For Sale”
Assist with
inspection
process
Show to
potential
buyers
Assist with
title process
Get
showings
feedback
and make
adjustment
Final
walk-
through
Receive
offers
Proceed
checks
delivered to
you
Assemble all
documents
and attend
closing
Evaluate
your needs
Start
Negotiate
Offers
Property
sold
What is takes to sell your
home
Avoiding inconvenience
Pricing
Promotion on the Internet
Broker’s qualifications Negotiation strategy
Marketing and advertising
Open houses
Financing options
Closing costs and net proceeds
Staying informed on market
Handling the details
Time on market
Post-sale follow up
Home enhancement recommendations
Buyer’s financial qualifications
Local Market Data and
Conditions
Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Setting the Right Price
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Priced right and ready to show opens your home to a great number of potential buyers
•Hit the market as a hot property. Priced right, more buyers will be interested•Mortgages are based on fair market value, priced competitively equals more potential buyers
Market Analysis Summary
and Recommendation
•Anticipated Selling Range: $000,000
Recommended Financing Terms
Coldwell Banker Mortgage
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Recommended Listing Range: $000,000
Other Recommendations
Purchase Home Protection Plan
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Thank You