Presentation

Call PleaseLogo & Icon Design Proposal

Prepared for: Gregg Fienberg & Rhys Ryan

Prepared by: Javier Samudio

Graphic Designer, Web Designer, Logo and Brand Identity Specialist

www.samAdvertising.com

BRIEF

The information contained in this presentation is an overview to the process followed to

create the logo and the iPhone app icon for the brand CallPlease LLC. All the sources and

graphic elements used in this process such as sketches, reference image, and names were

created and selected based on the company’s background and other important aspects

provided by the client through a questionnaire.

This logo was created to achieve a fresh and modern identity for the company.

However, this doesn’t mean this is the final version. The client has the right to make any

modifications or drive the concept to another direction.

samAdvertising™ Graphic Designer, Web Designer, Logo and Brand Identity Specialist

This mind-map was created with the objective to extract useful information provided by the client, since I was working with 3 different points of view (Gregg, Rhys and Gabe, I have extracted the main aspect from each one and then try to get the possible connections between them to obtain a common point of view that will help me to create the right concept.

Since I have to create a visual identity for the brand, one of the task is to create an concept that can be used as a iPhone app icon, that Is why I have made some research based on the visual appearance desired by the customer, clean and simple with a professional feeling and easy to understand, there are thousand of iphone icons and is hard to guess what are tue best concept, but here we can get an idea about some shapes and proportions.


While I was reading the questionnaire, creating the mind-map, making connection

between keywords, browsing iphone apps, moving words, etc, I went really involved

with the project and a lot of ideas came on top of my head, then, I have a small tough

about the project, this concept could take two different directions.

The first option is: The brand name is really good, nothing to guess about the company’s

service, “CallPlease”, really simple and meaningful, so what if I create a visual concept

focused on the name, a symbol that meet the same characteristics, clear, simple and

meaningful?

My Second thought was: Since the name is really specific maybe the client wants to

represent aspect of the company such as communication, boss and assistant contact,

connection, interactivity, etc. and at this point the questionnaire will be the main source

for inspiration and sketching.

Let’s do it, I will start working with the first option, Create a visual concept based on the

brand name “CallPlease”.


Looking for logos that represent its name literally, I found an interesting blog named “Literally”, but what had my attention was a quote on the header that said: “Some of the best logos are obvious, that’s what makes them resilient.” - MICHAEL BIERUT. Lets see some of the logos featured there

It is clear these are great logos, but all of them represent objects, elements that in some way exist physically; apple, shell, puma, cross, target, Bell, etc. But what is “CallPlease” the closer element to this words combination is a phone icon, Is this a good symbol? It means “CallPlease” literally? Good try, but this is not what I’m looking for.

Red Cross, Designed by Henri Dunant, 1863

Shell, Designed by Raymond Loewy, 1971

Blue Circle, Designed by F H K Henrion, 1970

Apple, designed by Rob Janoff, 1977 (updated 1999)

Bell System, Designed by Saul Bass, 1969

Puma Target

Penguin, Designed by Jan Tschichold, 1949

Greyhound, designed by Raymond Loewy, mid-1950s, (updated 2010 by Ajana Green of BSSP)


Why the phone icon can’t be used as a “literally” representation for CallPlease? Well because this

combiantion of words more than a objet represents an action.

Lets go back to the mind-map. This area helped a lot to get the right solution, I found some important

keywords to create the concept: phone, calls, hand, mouth, ear and human interaction, in addition “Call

Please” is an expression used thousand of times every single day around the world.

Is there any visual element or symbol that could help me to represent Call Plese?

Not visualNot visual

Not visual


CallPlease... THERE IS AN APP FOR THATa symbol

Here we have some sketches that will help me to achieve the concept that I want to transmit.

It is important to keep in mind that what are we creating is an icon, the key here is to transmit the concept as a simple is possible, make a detailed draw it is the a easy way, but not a good symbol at all.

The idea with this random sketching is to experiment different ways to represent the “CallPlease” gesture expresed in the pictures showed in the previews slide.

The option #4 and #18 could help to represent the idea, the option #5 uses the hand icon closed to the “C” , this could be an interesting experiment, but I wasn’t sure yet.

1 2

3

6

4

5

9

8

1111

1010

15

16 17

18

13

12

14

7


callPlease

callPlease

callPlease

callPlease

callPlease

CallPlease callPlease

callPleasecallPlease

callPleasecallPlease

CallPlease

CallPlease

callPlease

CallPlease

CallPlease

callPlease

Here we have some vectorized ideas, not color, Here I’m testing some shapes and the company’s name, I suggest to start the logo with lower “c” I understand for grammatical rulers the client use to write “CallPlease”, but if we see the “a” is trapped between five tall letters. We should use a typography celar and simple. after different test, these fonts are the best to represent the brand name Myriad Pro, Helvetica and Century Gothic.

2

3

8

9

10

11

12

4 5 6 7

1


This is my final options, the hand symbol fits perfectly inside the iPhone app box, it is the perfect support for the brand name, the color on the icon should get the same color on the work “call” to establish a direct relation between these elements .


IMPORTANT

In the following slides you will see the logo symbol in color, combined with the

company’s name. There is some small variations on the color. This is to give you a better

idea how the logo looks in different applications and devices and help to make a decision

about the direction we should take to create the final version.


I have created an additional concept based on company’s attributes. For this I will refer an important question in the questionnaire.

What attributes of your business would you like your logo reflect?

Gregg: Total interactivity and functionality between two people as it relates to staying in sync with messaging.Rhyn: Call, communication, conversation, in touch, connected, up to date, on top of things, nothing lost, mobile.Gabe: Organization, clean and simple. User friendly. Unlike anything else out there.

Here we have some sketches that will help me to achieve the concept that I want to transmit.

In the first version presented I’ve avoided to use a phone icon to represent the brand literally, but since this concept is been driven the concept to a different direction a phone icon could be a perfect support for additional graphic elements.

I have made a lot of sketching before achieve this concept, but here we just have the final part of the process, This concept contain most of the aspect mentioned by the clients above.

1 2

3

5

4

6

7

9

11

10

8

12

I will start with couple shapes, preferably circles, these will identify two different elements, in this case boss and assistant respectively, something important is they can’t be touching each other, they are not connect, there is not communication yet. #1

Now, I have to find the way to connect them, could be a line, an arrow or what about a phone icon? This could be a perfect visual representation for connection trough a phone and therefore we are referring to other aspect such as conversation, communication , interactivity and synchronization between these elements.

Go back to the image #1 for a second, how could we link this graphics elements to the brand name “Call Please”? After some tests with different typography I found that the font Century Gothic Bold is so perfect, this typography was created based on circles #5, and this is just what I’m looking for, but I can’t use every letter to place a phone icon, I just need two of them, I think use to brand initials (Call Please) could be really meaningful #6.

Place the phone icon on top both letter is just wrong #6, I have to find the way to make it nice and simple, while I was making some research, helped me to decide to keep the phone icon on top using the negative space #8, this could be the perfect solution to represent the concept in a simple way.

call please

1 2

6 7

9

8

3 4

5


In the previews slide we where testing the icon, but we haven’t talk about the brand name yet.

In the first concept I made a small observation about why we should avoid the use of the capital “C” on the logotype, you may thing, the ““p” here is between two taller fonts too, then we have kind of visual spot again. But here the situation is different, if you see the lower “p” is going down, which is opening a huge space under the name, in that way we are achieving a visual balance again.

For the name we can use the modified initials #3, with this extension of the phone icon we are creating a longer path #3, when people will make the visual connection, we can see we are getting the attention in three letters “all” this is great because this become a huge complement for the tagline“all messages managed, period”

1

2

3

3


This is my final options, This is a perfect visual identification for the brand, I would suggest to used separately the logo and the icon, used both at the same time could result redundant.


IMPORTANT

In the following slides you will see the logo symbol in color, combined with the

company’s name. There is some small variations on the color. This is to give you a better

idea how the logo looks in different applications and devices and help to make a decision

about the direction we should take to create the final version.


I hope you enjoyed the presentation, and hope the concept meets your expectations.

I’ll be waiting for your feeback to continue with the Branding Development.

Thank you for your time :)

Presentation

Design

Transcript of Presentation