Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners.
Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners
description
Transcript of Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners
![Page 1: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/1.jpg)
Presentation 5.3: Interface Entrepreneurs:
A New Service Industry for Small Forest Landowners
![Page 2: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/2.jpg)
Outline• Introduction• Serving Interface Forest Owners• Who are Interface Entrepreneurs?• Challenges and Opportunities• Summary
![Page 3: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/3.jpg)
Introduction• Development pressure and forest
conversion present many challenges for managing interface forests.
• These challenges bring about numerous opportunities for interface entrepreneurs.
![Page 4: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/4.jpg)
Interface forest landowners• <10 acres – management for
amenities is dominant• 10-20 acres – management for
amenities and/or timber• >20 acres – Traditional forest
management possible
![Page 5: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/5.jpg)
Serving interface forest owners• Motivations are changing–<concern with income generation,
>concern with amenity value– Interested in active management but
less likely to manage trees for profit• Distrust of natural resource
professionals– Question environmental ethics of foresters
![Page 6: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/6.jpg)
Who are interface entrepreneurs?
• Traditional forestry or logging background
• Green industry background
![Page 7: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/7.jpg)
Obstacles and opportunitiesGreen industry background• Opportunities
– Possess people skills– Use appropriate
terminology• Obstacles
– More suitable equipment needed
– Lacking technical knowledge about landscape-level management
– Limited services offered
Forestry background• Opportunities
– Take on “big picture” landscape-scale approach
– Possess silvicultural and timber harvesting skills
• Obstacles– Use large equipment that is
not suitable for small scale forestry
– Landowners are not familiar with forestry terminology
– Need to learn how to manage for amenity values
![Page 8: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/8.jpg)
Interface entrepreneur skills• Diversification of
services• Tailoring of services• Minimizing damage
to sites• Maximizing and
adding value to materials
![Page 9: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/9.jpg)
Payment schedules– Approach varies by background• Forestry or logging background
– Commission based approach• Green industry professionals
– Hourly, daily, or job rates– Payment structure may depend on
• type of work being done • value of wood taken from site• management objectives of landowner
![Page 10: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/10.jpg)
Challenges and opportunities• Perceptions and markets• Networks• Diversification• Adaptability• Amenity values and environmental
ethics• Adding value• Skills and training
![Page 11: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/11.jpg)
Perception and markets• Marketing
– Consistent terminology – Visibility
• Landowners– Lack of knowledge – Unrealistic expectations
• Natural resource professionals– Promote education programs in urbanizing areas– Help landowners identify and access resources
![Page 12: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/12.jpg)
Networks, diversification, and adaptability
• Networking with companies or individuals with complementary services is key– Diverse services– Networks of related services
![Page 13: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/13.jpg)
Amenity values and environmental ethics
Shift in mindset from focus on timber values to aesthetics and amenity
values
![Page 14: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/14.jpg)
Adding values
Remain creative and innovative to find the highest and best use for timber from small lots– Niche markets– “Green” marketing– Support “do-it-yourself” landowners
![Page 15: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/15.jpg)
Skills and training• Business-related training• Technical training– Silviculture, forest health, amenity value– Arborists can learn about optimizing
value from harvested trees, cutting and processing trees and logs for maximum value
• State cooperative extension training for landowners
![Page 16: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/16.jpg)
Summary• Urbanization and forest conversion
are dramatically transforming the U.S. forestry industry.–Many smaller forests in the interface
could benefit from natural resource management
– Interface entrepreneurs must retool and shift their focus to meet the needs of this growing number of interface landowners.
![Page 17: Presentation 5.3: Interface Entrepreneurs: A New Service Industry for Small Forest Landowners](https://reader035.fdocuments.in/reader035/viewer/2022081515/5681672e550346895ddbd395/html5/thumbnails/17.jpg)
Credits• Carl Firley• Larry Korhnak• South Carolina Forestry Association• Michelle Atkins