Présentation 2nd screen_public
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General Worldwide Key figuresWith a focus on Europe and FranceAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.
Number of screens per houslhold (Souce Ipsos Sept 2011
Equipment rate by householdand per type of connected devices
(Souce Ipsos Sept 2011
Screens & Connected Devicesalready invaded our households
5,2 screensper households
Entering the Post-PC eraInternet Users (MM)
Morgan Stanley Study
Equipment rate in the USSource Nielsen 2011
Use of the mobile app Vs Web Consumption (min/day)Source Nielsen 2011
Consumer Insights & BehaviourWith a focus and FranceAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.
University
48% 25%11% 8% 2%
71%
16%
8%
3%2%
Higher professional eduction
Senior secondary eduction
General secondary eduction
Lower eduction
63%
16% 11%
Sanoma media sept 2011
59%
23% 18%
+75k$ / household
+75k€ / household
30/75k$ / household
30/75k$ / household-30 k$ / household
-30 k$ / household
Smartphone / Tablets Compared Profiles !
Preferences of use of your devices regarding your location ?
Friends & Family Publc
Company
Home
Transport
95%
71%63%
34%
52%45% 68%
12%24%
8%
-%
44%25%59%
49%
iPad a successful personalexperience for a shared device!
Which device do you prefere to use to access internet when you have
the choice ?
How many iPads is therein your household currently ?
79%
17% 4%
Do other people around you actively use your iPad
? 67%
81%
17%
2%
Other people using your iPad …
87%61% 50% 27%Childrens
You Partners
Friends Colleagues
Sour
ce S
anom
a M
edia
Sep
t 20
11
General context of use
During the night in the living room
In the morning
In the bed before
sleepingWhile
WaitingIn the toilets
During lunch break
Traveling from & to
work
While work
meeting
While busy day
break
others
85%70%67%66%
33%29%27%27%24%
6%
Sour
ce S
anom
a M
edia
Sep
t 20
11
Where do you use the iPad ?
When do you use the iPad ?
100%
80% 67%
92%
80%
Home Holydays,/ Travelling
At family / friends
On the Go
At Work
Focus On The French Market
2H402H00 in 2010
Sept 2011
54%46%
14€ / Monthfor content and app
For more than6 times
in the hands
90%Use it
frenquently in front of the TV
59%Declare they much reduced they computer consumption
Even if 74% preferes free apps
2011
31% l 69 %In 2010
Daily time spent using their
tablets
Multitasking !A deep trend applied to connected TVAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.
Of iPad owners use it regularly while watching TV
Of smartphone owners use it regularly while watching TV70 % of multitaskers do so at least once a week (49% almost everyday)60 % check their phones at least “once or twice” during the course of the program15 % stay on the mobile Web for the full duration of the show.
59%Of the TV Watchers are «Multitaskers»
38% says -«Multitasking enhances my viewing experience-«Multitasking is distracting »
-44% of the content that multitaskers consume is unrelated to what’s on TV compared to 38% that’s related
- 36% look up information about a commercial they just saw. Most multitasking activity, overall, happens during commercial breaks.
86%
98%
Source : Médiamétrie Q1 2011 + Razofish/Yahoo November 2011Source : Nielsen Janvier 2011
How big is multitasking
Time spent on your smartphone or tablet while watching TV
Source : Nielsen Q1 2011 (mobile Connected Device Report) Source : Nielsen Q2 2011 (mobile Connected Device Report)
+35%
+35%
Checked email(during program)
Checked email(during
commercials)Surfed for
unrelated info (during program
Surfed for unrelated info (during
commercials)Social networking(during program)
Social networking(during commercials)
Checked Sport Scores
Looked up info related to TV program
Looked up product info for an ad
Looked up coupons or deals related to an Ad i
saw
60%59%60%59%59%60%
46%46%46%
45%46%44%
42%35%48%
42%36%47%
30%44%17%
29%30%28%
19%21%17%
13%12%15%
Tablets & Smartphones OwnersMale OwnersFemale Owners
86%
The main challenge for TV Channels : Get back the attention already gone
51,6%36,9%-14,7 points
Total attention while the TV program
Total attention while the TV Commercials
Source IPG / Medialab pour YUME Avril 2011
To be known about the future of TVOverview of the Connected TV and its subjectsAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.
Connected TV : not a device, an ecosystem !
Way of use Sharibility
Way of use Sharibility
Way of use Sharibility Way of use Sharibility
Way of use Sharibility
Connected TV main related Topics
Unlinearisation Content Organisation Socialisation
StandardisationGamification Monetization
Focus on the unlinearisation
Shown at their regular time
Recorded on your DVR
Available online from the Internet(any connected devices)On DVD or Blu-Ray Discs
From VOD or Pay Per View
44%
16%
24%
12%
4%
38%
35%
18%
7%
2%
66%
17%
6%
10%
1%
Gen Y13/31
Gen X32/46
Boomer46/64
Source Connected TVs : A how people use® Media Report / june 2011
First Choice for watching TV shows ?
Organisation the way to find our content
ADSL & Internet
64% of theFrench TV Programsare availablein Catch-Up
15000 programs permanently available
55 VOD Platforms50 000 Films available
Cable &satelites= 250 TV Channels
DTV18 Free Channels
42% of the peoplecheck a Program Guide(of any kind)before watching TVat the prime time
40% of the peopleare getting the informationdirectly from the TV cast(33% from the teasings)
15,5% of the peopleare getting the informationfrom the word of mouth(5% from Social Networks)
Les téléspectateurs âgés de 25 à 34 ans sont les plus nombreux à s'informer sur les programmes TV : 93% d'entre eux avaient connaissance du prime time avant de regarder un programme contre 88% en moyenne3,6 sources en moyenne contre 3,1 pour l'ensemble de la population
Focus on Social TV
Goes everyday on Internet while watching TV
Use Social Networks like Facebook & Twitter while watching TV
Have already chatted about a TV content they were watching
Have already shared on Social Networks a TV Content they were watching
Use the Social Networks to improve their TV experience !
37%
44%
37%
19%
44%
Social Media Commentary
While Watching
I talk about theshow i’m watching
I talk aboutSomething
else Before
the showDuring
the showAfter
the show
Retweet celebrs
Reply celebrs
Retweet TV ShowsComment on TV Show fan PageComment on theCelebs fan Pages
TV Guide : July 2011
An episode of the Fox TV comedy-drama“Glee” generates an average of about 82.4 millionsimpressions on social networks such as Facebook and TwitterSource : April 2011 Networked Insights
Standardisation is a succes key for the video market !
• Users expect from us : – More ubiquity « I can access the same content from any devices »– More fluidity « I want to swtich from one device to another during the same
experience »– More practicity « I want everything to be simple and easy »– More services « I eager innovation and expect always more »
– To do so, we need standardisation over : • OS• Video Formats• Metadata Videos
OS > currently like an oligopole (Android, iOS, Windows)Video Format > H264 and HTML5 won the warMetadata > Everything is like hell !
However, monetization goes firstly with metadata
73% of adults 18-34 report that they have higher opinions of content providers who create consistent experiences across screens; 56% of adults 35-64 say the same
Business IssuesSizing the market of what we are speaking about !All figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.
Upgrade The TV Ad Experience
Yesterday
• Brand awarness• Brand equity
Today
• Brand awarness• Brand equity
Engagement Shopping
ProfilingRecruitming
• Advertising• E-couponing• Product Linking• WebCall Back• Sweepstake• Collector• Give aways• …
The leitmotiv for TV Ad marketers !
TV Ad Time = Mobile Prime Time !Respondents of the Razorfish+Yahoo study were more likely to state that they frequently engaged in
multitasking during ad breaks.
What people do during this time doesn’t change all that much. It’s still communication first and content second
36% look up information about a commercial they just saw. Most multitasking activity, overall, happens during commercial breaks.
Uses while TV Ad Funnel
I watch the ad when i’m interested
I skip the Tv Ad
I watch it but without any attention
I switch off the volume
I chat with the people around me
I do my home stuffs
I speak on the phone
I read (a magazine, a newspaper, a book)I switch the channel
I use my computer and go on internet
53%
41%
40%
34%
54%
58%
32%
26%
56%
29%
What are you usually doing while the TV Ad Funnel (Select the mentions matching to you)
Source : Nielsen Q1 2011 (mobile Connected Device Report)
A new Advertising Market chasing over big markets !
60 Billions 2,1 Billions 30 Billions 3,3 Billions Sky Rocketing to
$20,6Billions in 2015
US TV Ad Market US Direct Response MarketUS Internet Ad US Mobile Ad
2sd Screen AdMarket
But other direct business have to be considered
Source Juniper July 2011
Who Are We ?An innovative company on the 2sd Screen MarketAll figures you can find in the following slides have been agregated from multiple sources. In order to be fair and help you to better understand them we have added all our sources and their date of publication.
Emerging topics Sync To TV app
1st / 2sd synchronySync-to-TV apps increase viewer loyaltySource Nielsen Study August 2011• 85% said they had been watching the same amount or more regularly scheduled TV
since they began using video apps
Study CTAM • The study also found that users enjoy sync-to-TV apps, increasing on-air
engagement instead of distracting from it. And users are generally “open to advertisements on apps in exchange for a free or a lower costs service and generally even more receptive to ads on tablet apps,” said Indira Venkat, a researcher working with CTAM and Nielsen on the study.
Our mission
Our Mission
Grab back the already gone attention from TV to Smartphone/Tablets
by offering a friendly, simple and useful augmented TV experience
through 2sd screen.
• Strategic Goal : “Make 2sd Screen a profitable tool for the value chain”• Tactical Goal : “Collect, create, harmonise, manage and monetize video
metadata !”• Operational goal : “Propose a range of marketing tools to address the market”
Our position
TV Channels& VOD platforms
TV manufacturers
Producers
Media Agencies
Internet Service Providers
BroadcastingCompanies& Labs
Skills & Applications
- Neutral position- Supply Chain- Sync to TV tech- Datamanagement- Design & Ergonomy- Development
AutomaticProgramRecognition
AutomaticProgramssynchrony
TV Game Play Remote Controle Profil Management
Ecouponing &Loyalty program
Click To BuyProduct Linking
Social TVSponsoredtweets
Tracking &Audience measurement
SyncTV and interactive Advertising
Skills