Presentation 2
-
Upload
dixita-parmar -
Category
Documents
-
view
213 -
download
0
Transcript of Presentation 2
Founder: JOHN CADBURY LOCATION: Birmingham, UK. YEAR: 1824
OPERATE IN OVER 60 COUNTRIES
WORLD'S LARGEST CONFECTIONERY COMPANY
WORLDWIDE, CADBURY HAS 60,000 EMPLOYEES
Company’s Profile
1948
Operation began in India
1965
Pioneered the development of cocoa cultivation in India
CADBURY IN INDIA
The ‘Real Taste of Life’ with the girl dancing on the cricket field
The message: ‘Dairy Milk is for enjoyment’
A FEW ADVERTISEMENTS
During late 90’s
Campaign: ‘Khanewalon ko khane ka bahana chahiye’.
Target: widening chocolate consumption among the masses
More recently
Campaign: ‘kuch metha ho jaye’.
Target: to associate Cadbury with celebratory occasion.
Campaign: ‘pappu pass ho gaya’.
Target: encourage those who have pass the exams to celebrate with Dairy Milk.
Campaign: ‘Miss Palampur’
Target: Focusing on the adults.
• Campaign: ‘AAJ PAHLI TARIK HAI’
• Target: To celebrate pay day / salary day
Special Marketing campaigns for Festivals
‘Diwali Campaign - “
Iss Diwali Aap Kise Khush Karengey? Kuch Mithaas ho jaaye”.
Raksha Bandhan New Year’s Campaign 'Shubh Aarambh' or 'Have a great start'
Bournvita Quiz Contest Bournvita Confidence Academy Bournvita Confidence for All India Junior
Badminton Champions Sponsoring various reality shows
Brand Promotion