Presentation 15
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Transcript of Presentation 15
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THE 1-2-3-4 FORMULA FOR IMPROVING LEAD TO
ADMISSION RATIO.
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HOW TO IMPROVE LEAD TO ADMISSION RATIO.
There are certain people passionate enough to improve their lead to admission ratio. These admission heads have many plans to achieve it. We have enlisted 4 most obvious ones. Here we are enumerating one of them.
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IF THE SALES PERSON CALLS THE LEAD AND GETS
A BUSY TONE, WHEN SHOULD THE SALESPERSON
TRY THE LEAD AGAIN?
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SHOULD THE SALES PERSON CALL BACK THAT EVENING , TOMORROW, NEXT WEEK?
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HOW MANY TIMES SHOULD THE
SALESPERSON CALL THE LEAD BEFORE HE GIVES
UP?
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SHOULD NOT HE TRY TO REACH THE LEAD AT LEAST 5
TO 7 TIMES?
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HOW WILL THE SALES PERSON REMEMBER THESE
FOLLOW UP?
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WHEN I MAKE 30 DIALS, I ALMOST GET 20 NOT
CONNECTED. DO I HAVE TO CREATE 20 TASK TO
REMIND ME TO CALL THESE LEADS.
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Let's look into the scenario of a sales person who is not
How he will have to manage the things?
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PEOPLE USING CRM BUT NOT SALES ACCELERATION.
Click through the first lead record to call in the crm.
Research about the lead that can be found written in the remarks column of the crm.
Dial the number. Phone busy. Leave a sms or email might be.
Create a task in the crm.
Categorise the task as Sms sent.
Save the task
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Compose an email.
Send the email.
Create task in the crm.
Categorise the task as email sent.
Create a task to follow up after 2 days.
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Remember this process occurs every time the sales person prospects to a potential buyer. This process might be conducted 40 times per day. It is at this place it is recommended to use technology to automate the process.
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The sales person should simply inform the technology, that he is ready to prospect or follow up. From there the system would cue up the first lead record to call. If no connect occurs and the sales person leaves an sms, the system should automatically log the sms sent. The system should automatically schedule a task for the next follow up according to the optimal cadence for that type of lead.
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There is no call logging. There is no admin work. The system is working for the sales person. The sales person is 100 percent focused on what he does best: selling.
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SALES TECHNOLOGY ENABLES FASTER SELLING BY ELIMINATING ADMIN TASKS
AND AUTOMATING DATA CAPTURE.
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ISN'T THAT TOO MANUAL? IS IT POSSIBLE TO KEEP
THIS HABIT CONSISTENTLY?
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MAY YOU NOW GO BACK TO YOUR CRM OR EXCEL AND
CHECK WHAT PERCENTAGE OF LEADS ARE NOT
CONNECTED AT VARIOUS SALES STAGES.
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HOW MANY ATTEMPTS HAS THERE BEEN TO CONTACT
LEADS AT VARIOUS STAGES?
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ARE YOU GETTING THESE REPORTS OBJECTIVELY OR
SUBJECTIVELY?
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HOW ARE YOU MANAGING THESE SITUATIONS
PRESENTLY? Team Ensembler comprising of Mr.Deepak Kumar and
Mr.Sudip Samaddar.