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Transcript of Presentation 1.1
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Used To - Find Content
Upload and Share Insights Market Content Better
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-Launched in 2006 -Originally for employees
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POPULARITY- ENTERTAINMENT, MARKETING,
RESEARCH
- MOST POPULAR DOCUMENT AND PRESENTATION-SHARING WEBSITE
- LINKEDIN PURCHASED IN 2012
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CONTENT MARKETING
- “BEST AND MOST EFFECTIVE IN 2015” (FORBES)- TURN CONTENT INTO PRESENTATION
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-MOBILE- VIRAL HOMEPAGE CONTENT
Important Factors:
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Rankings -Global Alexa ranking of 122
- 60 million visitors/month - Top ten e-learning 2010
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Increases Traffic to Your:
-Website -Landing pages -Blog
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SEO - Great channel for SEO
- Google ranked above other platforms
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INCLUDING
- Blog Channels - News Stories - (Occasionally Youtube)
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Ways That Slideshare is Useful
-More frequently found in google searches
-increase traffic to Website
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Increase Reputation as Source Information
More Links= Higher Search Results
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Use/Link Slides on Other Channels -Reddit
Digg Delicious
Stumbleupon
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Sources
http://www.slideshare.net/convertingcopy/how-to-use-slideshare-8695225
http://www.slideshare.net/RishmaKassam/a-slideshare-about-slideshare?related=1
http://www.forbes.com/sites/sujanpatel/2015/02/18/9-actionable-content-marketing-tips-from-top-industry-experts/
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10 WAYS CONTENT WILL CHANGE IN 2015 - FORBES. (N.D.). RETRIEVED FROM HTTP://WWW.FORBES.COM/SITES/JOHNRAMPTON/2014/12/22/10-WAYS-CONTENT-WILL-CHANGE-IN-2015/HTTP://DIVVYHQ.COM/WP-CONTENT/UPLOADS/2012/12/WILLY-WONKA-CONTENT-STRATEGY-MEME-604X270.JPG.HTTP://WWW.SMARTINSIGHTS.COM/WP-CONTENT/UPLOADS/2014/09/DIGITAL-MARKETING-TRENDS-2015-SURVEY.PNG.
Http://www.smartinsights.com/wp-content/uploads/2014/09/Digital-marketing-trends-2015-survey.png.
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10 Ways Content Will Change in 2015 - Forbes. (n.d.). Retrieved from http://www.forbes.com/sites/johnrampton/2014/12/22/10-ways-content-will-change-in-2015/
Http://divvyhq.com/wp-content/uploads/2012/12/Willy-Wonka-Content-Strategy-Meme-604x270.jpg.
Http://www.smartinsights.com/wp-content/uploads/2014/09/Digital-marketing-trends-2015-survey.png.
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