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MARKET RESEARCH FOR STARBUCK

Primary Data(Project Specific, questionnaire etc.)Secondary Data( Articles, Journals etc.)Analysis of ResearchDecision Making (Product design etc.)PLAN FOR DATA COLLECTIONQuestionnaireCustomer satisfactionHow long have you used our products/service?a. less than 6 months b.1year to less than 3years c. 3years to less than 5years d. 5years plusHow often do you access our product/service?a. every day b. every week c. monthly d. yearly e. otherHow would you rate our service?a.very satisfied b. satisfied c. good d. dissatisfied e. neutralHow likely is it that you would recommend us to a friend or colleague?a. very likely b. likely c. not likely d. neutral

DECISION MAKING TOOLSThe mean is the average mark and it is calculated by dividing the total mark by the number of observations.The median is the middle mark when arrange in either ascending or descending order.The mode is the most frequently occurring numberThe Standard deviation is used to indicate how widely individual respondents in a group vary. If individual observations vary greatly from the mean, the standard deviation is big and vice versa. It is the square root of the variance

The Variance=

The Third Quartile =

The First Quartile=

CONSUMERS PERCEPTION OF SERVICES PROVIDED BY STARBUCKSTrendline