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THE IIS UNIVERSITY, JAIPUR

ASSIGNMENT SUBMISSION

COMPANY : GUCCI.iNC

SUBMITTED TO:DR. CHHAVI JAIN DEPTT-DISCIPLINE:MANAGEMENT- HRM & IB

SUBMITTED BY: HIMANSHI YADAV ICG/2014/18514 MBA-HR SEM II

GUCCIQuality is remembered long after the price is forgottenAldo gucci,one of Guccios three sons, became a part of the House of Gucci in 1933. It was Aldo who actually designed the now iconic Gucci logo. Often considered as one of the most popular and instantly recognizable fashion logos in the world, the emblem is synonymous with luxury, grandeur, finesse and quality.Shape of the Gucci LogoThe memorable double-G logo of Gucci comprises of the two interlocking, perfectly-executed Gs, inspired by the fathers Guccio Guccis initials, having an endless and dynamic quality about them.Story behind the logo

Gucci is an Italian company founded in Florence & is considered to be the most recognized fashion brand all over the world.

Gucci is known for its high quality leather products & hand making shoes.

Gucci accelerated internationalization in 1989 and targeted young youth.

Gucci, right now is operating more than 450 stored globally.

Guccio Gucci

Guccio was born in Florence ( 26 march 1881- 2 January 1953).

He was an Italian business man & fashion designer.

He is the founder of the house of Gucci and son of an ordinary merchant.

The dream of Gucci first started in 1921, after he had gained experience on the luxury luggage famous people carried in Savoy Hotel in London.After the World War II, due to material shortage, Gucci created handbags made with cotton canvas instead of leather which was quite famous back then.After Gucci launched its first stores in Italy, Gucci expanded to Manhattan in 1953, which was considered the first Italian luxury store in U.S.A.The last 20 years of the company were tough and things started to go from bad to worse. But in 1993, Tom Ford was hired and he was the one to put Gucci back to the top.After Tom Ford was hired, Gucci generated 4.2 billion by 2008 and it was known as the biggest selling Italian brand in the world.Later on, Gucci launched a childrens line in June 2010 and there were 40 stores in the world that had the childrens line including the UAE.