Presentation 1 4 15 - berris.la · Brand Identity. Brand Identity. Berri’s on Social Media....
Transcript of Presentation 1 4 15 - berris.la · Brand Identity. Brand Identity. Berri’s on Social Media....
The Concept
Berri’s Cafe brings you flavors of the Mediterranean and fresh ingredients with home‐style recipes.
A mixture of Mediterranean food served in a European style venue with a relaxed, friendly atmosphere, tailored service and a delicious menu well into early hours – until 4:00 am.
A place where everyone can feel comfortable whether in casual attire or evening gown.
Berri’s Cafe is one of those hidden treasures you always want to be a part of, with a large clientele that extends beyond avid neighborhood patrons and includes celebrities, film industry executives, up‐and‐coming artists and business executives.
The concept is about creating fresh and comfortable food and serving it in a great environment, and making it readily available. The interior is inviting, and the music we play is a diplomatic force that attracts more inquiries than our much‐loved family pizza recipe.
The Concept
Consistency . . . 18 years strong!
Berri’s Cafe presents a chic Mediterranean palette of warm color touched with old world accents. There is an intriguing selection of pizza but make no mistake – this is not a pizza joint. The pasta, seafood and meat choices are equally captivating ‐ but this is not a pasta place either!
The Concept
Meal Periods
•Breakfast•Lunch•Dinner•Late Night
The Concept
Berri’s Cafe was created in 1996 by Raphael Berry and his wife, Hortensia Magana.
Raphael leveraged his remarkable and extensive experience in the restaurant industry to create this unique hospitality and restaurant concept.
His multi‐cultural background and flair for a convivial design were key to the success of this timely concept that bridged the gap between the neighborhood restaurant and the late night culinary desert that were the affluent, hip and trendy neighborhoods of Beverly Hills, West Hollywood and Hollywood.
History and Future Vision
Beyond Berri’s Café, our vision is to cater to a now‐international following as natural progression of a concept that organically grows and becomes the community it serves.
History and Future Vision
• Casual Diners• Families• Delivery• Late‐night Diners
Our Customers
The Berri’s Menu is built from mix of artfully re‐invented favorites (including New York style pizza, calamari, spinach and artichoke dip) and family recipes inspired by the three continents (Europe, Asia and Africa) skirting the Mediterranean Sea.
Menu Variety
Omelet Chamonix Huevos Rancheros
Grilled Salmon Salad Chicken Sandwich
Menu Variety
Chicken Linguinei Chicken Milanese
Works Pizza Shrimp Pesto Flatbread
Menu Variety
Berri’s Signature Lobster Pizza
Menu Variety
Banana Foster Chocolate Éclair
Green Earth Red Head
Menu Variety
Design Flexibility for Diverse Sites
Design Flexibility for Diverse Sites
Design Flexibility for Diverse Sites
Design Flexibility for Diverse Sites
Design Flexibility for Diverse Sites
Design Flexibility for Diverse Sites
Berri’s Cafe features 100% custom selected music to entertain our guests. For late night guests and special events it occasionally hosts live DJ music.
Music & Entertainment
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Berri’s on Social Media
Berri’s on Social Media
Berri’s on Social Media
Berri’s on Social Media
12/01/2014 - “Been coming here for a while always a great experience. The salads sandwiches and lobster pizza is always good they are open late. Great local place definitely recommended and always a good experience” – Yessica B., Los Angeles, CA
05/2/2014 - “I stopped in to try the lobster pizza. It was a delicious win.I encourage you to try it if you want a yummy lobster or pizza fix. I also had a green juice smoothie that was pretty tasty. As well as a strawberry shortcake to go” – Amber B., Washington, MD
03/14/2014 – “They have kind of re-vamped this place - new decor, new menu - lots of healthy options- I kind of fell in love with the zucchini "pasta" - phenomenal as far as healthy food goes. My friends loved their salads and sandwiches, and we were welcome to bring our dog to the patio area - if you find yourself at Joan's and it is too crowded - just mosey a block or so west to Berri's. Did not disappoint - I will be back many many times”- Caroline W., Los Angeles, CA
Berri’s on Social Media
Media Coverage
BOULEVARD Magazine favorite since 1996
“Berri’s Cafe in West Hollywood is a great spot to check out. They have tons of affordable pies to choose from, including the Chicken Pesto Pizza with chicken, cheese, sun dried tomatoes, caramelized onions and flavorful pesto sauce. They’re famous for their signature Lobster Pizza ‐people come from all over the Southland to enjoy it! It’s simply decadent darling, decadent.”
BOULEVARD Magazine – Online Edition
Media Coverage
Media Coverage
Media Coverage
Phone: +1 (310) 281‐0969 Fax: +1(310) 281‐0968 Email: [email protected]