The art of Creating

Gebert Janssen

Contact

- LinkedIn

- Twitter: eventarchitect1

- E.mail: g.janssen@eventarchitect.nl

- Internet: www.eventarchitect.nl

Boardmember chapter NetherlandsLecturereventmanagement, eventmarketing, MICE, safety &

eventlogistics, trends & developments, international events.

INTRO

Daily work

Translating

concepts

to

Events

Incentives

Incentive agency

Important contacts

1st step

Orientation

2nd step

Organize

What do we need?

Hotel? NO!

Location/Site? NO!

Entertainment NO!

Specific Hotel? YES!

Specific Location/Site? YES!

Specific Entertainment? YES!

Example (concept)

Concept:

South Africa

Basic tented camp in game

reserve

DMC’s:

Not serious, laughing, not

possible, to much work!

Example (organize)

Organize:

London

Low budget incentive 300

persons

DMC’s:

Not enough budget!

‘we only work with 5 stars

hotels’

Example (earnings)

Earnings:

Barcelona

- Specific hotel (special wish)

- Diner site

DMC:

Was lying: ‘not enough rooms

available’

Made a reservation at the hotel with

more commission!!

DMC

Difference?

Commercial

Provides information that CVB

wants to sell

Represents companies

Not objective

CVB

Not commercial

Provides information that client

need

Represents city or destination

Objective?

Go back in time

Imagine….

25 years ago

Last century

No internet…

On television a few channels….

Only Telephone, exhibitions….

Future?

- Dynamic Packaging

- Technology

- City marketing

- Internet

- Experiences (authentic)

Ideal situation

- Advice & Support

- Understanding cultures

- Transparency

- Go with the concepts

- Provide added value!

Thank You

for your

attention