presentatie InnoLeaps - MSP users group 11 november 2015 v1 · 2018. 9. 10. · 30#11#15 1...

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‹nr.› InnoLeaps – Jaarseminar MSP users group – 10 november 2015

Lean Startup

Michiel de Klein – Program Manager

10/11/2015


We help corporates to think and act like start-ups

InnoLeaps helps medium sized companies, corporates and multinationals with an intensive corporate accelerator program. Within a very short timeframe of only a couple months, we help organizations innovate in a structured process

by applying lean start-up and customer development principles.

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Oliver & Wilbur Wright


Started in garage

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And weren’t takenseriously


No passengers,no freight

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A few yearslater…


Innovation is a continuousprocess…

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Disrupt or be disrupted

Opening for Killer Apps

Progression of Technology

Incremental Business Change


Examples

- +++ Uber &c

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Virtual: New RulesUber The world’s largest

Taxi company, ownsNo vehicles

The world’s mostPopular media owner

Creates no content

Facebook

Alibaba The most valuableRetailer, has no inventory

The world’s largestAccommodation provider

Owns no real estate

Airbnb

Something interesting is happening.


Start-up mentality = Survival

No longer exist… No one can live without…

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Current Innovation Process

Ideas Execution Scaling


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The big will not beat the small any more.

It will be the innovative and fast beating the slow and mediocre.

””Steve Jobs (2008)

“”


The difficult discipline is in deciding.

How much effort you want to put into execution and optimization, before you are certain that you are on the

right path…

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Marshmallow ChallengeJust for the fun of it…

…with very deep learnings


Rules• Build the tallest freestanding building• 20 strings spaghetti, one meter tape, one meter rope

and one marshmallow• Entire marshmallow needs to be on top• Use as much or as little of the material as needed• You can break up the spaghetti, tape & rope• Only 18 minutes time

Marshmallow challenge

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18minorient plan build !

Waterfall

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Learn

Measure

Build

18plan build try plan build try plan build try TADA

Iterative

InnoLeaps – Business School Utrecht – April 23, 2015‹nr.›

Startup Thinking

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Proven way to success for startups. No guarantees!

- Explore business model options- Know your customer- Run experiments and iterate- Build a highly-performing team- Speed, focus and learning- Use tools and capture learning


The Lean Startup

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Pivot

Search(startup)

Execution(corporate)

Analysis

RequirementSpecification

Design

Development

Testing and Integration

Implementation/ Deployment

Learn

Measure

Build


Eric Ries (2011), The Lean Startup

“”

A startup is an organization dedicated to create something new under conditions of extreme uncertainty.

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How can corporates thinkand act like startups?


culture ofrapid experimentation &iteration

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Parallel Innovation across all horizons by adding Lean Startup

Ideas Execution

Searching+

ValidationScaling

Innovation Accelerator

3-6 months

Add Lean Startup innovation (agile)

Let’s check and fine tune our ideas until we’re sure.Break problem down in smaller chunks, less risky!

When we have found the right solution and market, let’s scale!

Ideas Execution Scaling

Traditional innovation (waterfall)Can we even take the risk to start this?

Are we sure we have built the right solution?Has the world changed again?

2-5 years

&


Elaborate planningIntuitionBig design up frontInside the buildingLooking for successWanting confirmationWithin budgetAssumptionsWithin time frame

Traditional vs. Lean Start-upExperimentationCustomer FeedbackIterative DesignOutside the buildingLooking for failureAbout being rightBudget?!?FactsAs quick as possible

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Only customer interactionAnalysis

RequirementSpecification

Design

Development

Testing and Integration

Implementation/ Deployment

Waterfall


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Steve Blank

“”

No plan survives first contact with customers.

‹nr.› InnoLeaps – Jaarseminar MSP users group – 10 november 2015 Source: Alexander Osterwalder (2012): www.businessmodelgeneration .com

A set of hypotheses

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Failure equals progress


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3 Stages of a Start-up

Problem/SolutionFit

Stage 1

Product/MarketFit

Stage 2

Scale

Stage 3



Problem/SolutionFit

Product/MarketFit

Scale

Do I have a problem worth solving?

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Problem/SolutionFit

Product/MarketFit

Scale

Have I built something people want?



Problem/SolutionFit

Product/MarketFit

Scale

How do I accelerate growth?

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Problem/SolutionFit

Stage 1

Product/MarketFit

Stage 2

Scale

Stage 3

Pivot



Problem/SolutionFit

Product/MarketFit

Scale

Focus: Validate learningExperiments: PivotsTerrain: Qualitative

Focus: GrowthExperiments: OptimizationTerrain: Quantitative

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Lean Startup

Michiel de Klein – Program Manager

10/11/2015

presentatie InnoLeaps - MSP users group 11 november 2015 v1 · 2018. 9. 10. · 30#11#15 1...

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Transcript of presentatie InnoLeaps - MSP users group 11 november 2015 v1 · 2018. 9. 10. · 30#11#15 1...