Presentatie EAM2014, Using Facebook for an online panel, an explorative study.
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Transcript of Presentatie EAM2014, Using Facebook for an online panel, an explorative study.
24 July 2014
Using Facebook for an online panel?
An explorative study
Arnaud Wijnant & Salima Douhou
July 24, 2014VI European Congress of Methodology
Utrecht UniversityThe Netherlands
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Our world as an online data
collection institute.
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CentERdata (Tilburg University)- Two representative web panels:
- LISS panel- 5000 households- Every month a set of questionnaires
- CentERpanel- 2000 households- Every week a set of questionnaires
- Both panels are representative for the Dutch population (providing pc’s and internet connections)
- Panel management includes a helpdesk
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What happens outside our world?
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Social networks
dec-
04
dec-
06
Oct-0
7
jan-
09
apr-0
9
sep-
09
feb-
10
sep-
10
feb-
11
sep-
11
apr-1
2
Oct-1
2
Mar-1
3
jan-
140
200
400
600
800
1000
1200
1400
Number of Facebook users
number of users (million)
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Social Media top 5
Skype
YouTube
0% 10% 20% 30% 40% 50% 60%
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Frequency of Facebook use
64%
18%
8%
10%
daily2-4 times a weekonce a weekless than once a week
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Basic user profile
• FB is a very popular and very frequently visited social media
• In addition, FB is a social media mainly used for private purposes, unlike LinkedIn which is more related to professional life.
• The majority trusts social media sites such as FB, Twitter and LinkedIn and are careful with sharing too much personal information via social media.
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Social networks in the research world.
Many non-reactive/big data analyses
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How can we use social networks in
our panels?
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Online panel vs Facebook
Respondent Website to log in
Invitation Helpdesk
Facebook user Facebook.com
Notification FB Messages
Incentives
SocialIncentives
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The advantages
- Potential new sample- People maintain their data- Use of large infrastructure
(security, mobile, availability)
- Combine with other Facebook data
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The disadvantages
- Huge sample bias- Privacy concerns for
respondents- Future of social network site
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How does it look in practice?
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The panel is an app
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Respondents’ main screen
Complete questionnaire
Publish on respondent’s
wall
Invite other friends for the
panel
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Recommend interesting questionnaire to friends
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Invite friends
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Complete questionnaire within Facebook
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New invitation
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New invitation (2)
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The future
- Extensive Social Network profile analysis
- Recruitment strategies- Pilot studies
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Questions?
Twitter: @centerdata