Presentatie book in a box choke 2012
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Transcript of Presentatie book in a box choke 2012
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Book in a Box
De beste weg naar een goed boek
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Book in a Box
Cadeau voor – boek – E – book
Online boekwinkel voor – Boeken – E – book– Audio boeken
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Gift Box
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Online Boekwinkel
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Product
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Assortiment Book in a Box 2012
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Fictie – Fiction Bekroonde Romans (XL) Vlaamse Toppers (XL) Internationale Toppers (XL) Internationale Thrillers (XL) Misdaad van eigen bodem
Vrije tijd – Leasure time Inspirerende reisverhalen Lekker koken
Mens & Maatschappij – Society Spraakmakende biografieën Esoterie voor iedereen Van Caesar tot WO II
Zilveren Box
(XL) – choice of 2 books
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Assortiment Book in a Box 2011
Keuze van DeMorgen
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Online verkoop E-book
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E- Thrillers (XL)Een E-book als een fysiek cadeau
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Markt Segmentatie
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Mark Segmentatie
• Concurrenten Cadeau Box
- Bongo – Vivabox – Cadeabox –Travelbox – Give A Do - ...
- Give a Book ( ‘Club’ boekhandel)
- Boekenbon (Standaard Boekwinkel,..)
- Voucher (FNAC, ...)
Website
- Bol.com
- Amazon
- Proxis
- Azur
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Market Segmentatie
Book in a Box Sterkten
+ geen planning voor agenda nodig+ Boek is een duurzaam product+ Thuis bezorgd+ Geen bijkomende kosten+ Geen prijsaanduiding + Selectie reeds gemaakt + E- boek tastbaar cadeau gemaakt
Zwakten- Prijs- Selectie beperkt- Nieuw merk waardoor nu nog geringe
naamsbekendheid
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B2C
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Website
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Retailer Carrefour
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Retailer Dreamland
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Display
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Marketing
– Gratis boxen te winnen via twitter/ Facebook
– Adwords – Search Engine Optimization
– Maandelijkse nieuwsbrief naar klanten , bedrijven en bibliotheken
– Promotie in folders retailers
– Radio (Hit Fm)
– TV (TV Limburg)
– Wedstrijden via de site (winnaar naar diner Sofie Dumont, …)
– Beurzen (Libelle, boekenbeurs Antwerpen, Promo Z Utrecht)
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Ariel Jacobs
Sergio Herman Anja Feliers Pascal Naessens
Pieter Aspe Jeroen Meus
Claudia Allemeersch
Piet Huysentruyt
Saskia De Coster
Belinda AebiPiet Baete
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Fans Book in a Box
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Marketing Book Fair 2011
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B2B markt
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Book in a Box marketing tool
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Sleeve – Werving & Selectie
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Sleeve – Werving & Selectie
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Sleeve – Expertise
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Sleeve – Vastgoed
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Sleeve – Groene energie
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Sleeve – Architect
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Persoonlijke kaart
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Portfolio
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Vragen?
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