Presentatie AppGarage - Pieter van Helvoirt - Adobe
42
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Accelerate Your Mobile Marketing with Apps Name | Title
-
Upload
het-organisatieteam -
Category
Education
-
view
93 -
download
1
Transcript of Presentatie AppGarage - Pieter van Helvoirt - Adobe
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Accelerate Your Mobile Marketing with AppsName | Title
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Pieter van Helvoirt | Sr. Solution Consultant | [email protected] | @pvanhelvoirt
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Agenda
10:00 Opening: Wat heeft de telefoon ons gebracht - Pieter van Helvoirt, Adobe10:30 Toepassingsmogelijkheden van mobiele apparaten - Astrid Hackenberg, Microsoft
11:00 Mobiele Business- en verdienmodellen - Jan Willem Broekema, EBU11:30 Met M-Commerce meer resultaat - Corine van Drunen, QiQQER12:00 Lunch, netwerken en informatiemarkt 13:00 Hoe bereik ik mijn klant en verhoof ik klantloyaliteit met apps - Michiel Ebeling, Mobgen13:30 Mobiele strategie - Michel van Velden, Oneshoe14:15 In 7 overzichtelijke stappen mobiel werken - Pieter Schouten, HP15:00 Koffie pauze 15:30 De toekomst van mobiele apparaten - Astrid Poot, Fonk Mobile16:00 Borrel en informatiemarkt
12:00 – 12:30 – 13:00 Break-out workshop: Mediastrategiespel
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
Hoe het allemaal begon…
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
Het begon allemaal met de Motorola DynaTAC 8000X – prototype in 1973
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
De telefoon gaat mee in de auto…
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
De Nokia 101 – De eenvoudige GSM telefoon in 1992
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
IBM Simon Personal Communicator in 1993
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
Motorola StarTAC en de Nokia Communicator in 1996
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
De Nokia 5110 - hip en trendy in 1998
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14
De Sharp SH04 in 2000
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
Blackberry 5810 in 2002 en de Palm Treo 600 in 2003
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
Nokia N-Gage in 2003 en de Motorola ROKR E1 in 2005
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
Apple’s eerste iPhone en de Motorola F3 beide in 2007
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
HTC Dream in 2009
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
Verschillende merken, systemen en app-stores
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
Van groot naar klein en weer terug - Tablets
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
add covers forGQWIREDBackpackerlivingreaders digest
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Most Popular Devices and Offline
26
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27
Multi Device Publishing
iPad & iPad Mini
iPhone & iPod Touch
AndroidBrowser AndroidPhones
Windows 8.1 devices
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
The ultimate digital publishing solution for everyone
DIGITAL PUBLISHING SUITECREATIVECLOUD
+PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
Verschillende toepassingen zakelijk en privé
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
Security
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
31% say customer-facing apps have greatest impact on post-purchase loyalty
Role of apps in the customer purchasing lifecycle
Customer-facing apps drive loyalty
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
67% report the number of users of internal apps has grown over the past year
Rate of growth in user volume for internal apps (among companies building and deploying internal apps)
Internal apps growing too
7%7%
25%
28%
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Executives see internal apps playing greater roles in facilitating sales, communication and training processes
Roles and functions of internal apps
Internal apps drive efficiencies
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Most organizations have 1-3 appsThree-fourths of executives say app budgets are increasing
Customer-facing mobile apps Internal mobile apps
Numbers do not add to 100% due to rounding
Numbers do not add to 100% due to rounding
Apps on the rise
Source: “The Connected Marketer: How Apps are Engaging Customers, Partners, and Employees,” Forbes Insights, January 8, 2014. http://bit.ly/mobile-app-report
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Accelerate Your Mobile Marketing with AppsName | Title
