André Kwakernaatfounder of online accounting

Google Glass

‘I have a dream’

“If I had asked my customers what they wanted, they would have said a faster horse.” Henry Ford

Kiezen

Simon Sinek, The golden circle

Overmorgen

Overmorgen

Challenge Status Quo

Disruptive

Massa is Kassa

Meet expectationsCreates satisfaction

Marketing focus on transactions

Focus on customer value

low

high

marketing spending per customer

high

low

reaction on a market demandshort term thinking

transaction based management

creating the demandlong term thinking

value based managementBrand Value Pyramid

Red ocean

“Your product isyour promotion”

Meet expectationsCreates satisfaction

Marketing focus on transactions

Meet desiresCreates committment

Marketing focus on relationships

Meet unrecognised

needsCreates evangelism

Marketing focus on value innovationFocus on customer value

low

high

marketing spending per customer

high

low

reaction on a market demandshort term thinking

transaction based management

creating the demandlong term thinking

value based managementBrand Value Pyramid

Blue ocean

Olaf van Hoek

Nieuwe business modellen

Boekhoudingi BTWi Jaarrekeningi Fiscaali

InkoopfacturenVerkoopfacturenKasboekBetalingenIncassoBankafschriften

VJP

JaarrekeningBTW aangifte

VPB

Productiestraat

De Markt

Uw Kantoor

ProductiestraatWebservices

CQRS

Bank

SBR

RapportagesKPI’s

Portal

BAPI

BTW Rapport

Genereren BTW

www.belastingdienst.nl

- Grootboekkaart - Kolommenbalans

BTW spreadsheet

Aangifte pakket

www.belastingdienst.nl

BAPI

Genereren BTW

XBRL BTW

Documentbeheer

Bewijslast

DigiPoort

www.belastingdienst.nl

Bankafschriften

2010: 1.383.1342011: 3.082.3742012: 4.050.421

36.051 rekeningen

1.070 aanvragen

7.869 koppelingen 25%

44.876 rekeningen

199 aanvragen

9.724 koppelingen 22%

Nog steeds niets!

Boekingen

2010: 25.119.5252011: 29.262.5262012: 37.355.895 (>102.000 per dag, >70 per minuut)

Je bent nooit 100% safe, dus denk dat ook niet!

Zeker Online

Beheer administratie

ICT beheer processen

Security

Functionaliteit

Keurmerkstart 2011/20122013 overgangsjaar2014 iedereen

Juridisch

Social engineering research

Voelen werkt 1000x beter dan vertellen

Simon Sinek, The split

Website

KnowledgebaseTelephone Twitter

Contracts

E-MailChat

FB

100% Cloud Company

Social Media Infrastructure

Film tijdreizen

E-NOUGHGET CONNECTED andrekwakernaat