Nirmana DatarElemen dan Prinsip Dasar Senirupa dan Desain

(Design Basics 01)

Presented by Karna Mustaqim @ Universitas Pelita Harapan12 Juni 2012

03

I N V E S T I G A T I O N & E X A M I N A T I O N

INTERPRETATION

UNDERSTANDING

QUESTIONING ITS

SUBJECT MATTER

DESIGN ISSUES: THEMATICS

QUESTIONING ITS CONTEXTS

VISUAL HERITAGE OR COMMERCIAL WORKS

QUESTIONING ITS

FORMS

EXPRIMENTATION WITHVISUAL DESIGN: TYPOGRAPHIC, PHOTOGRAPHY,

ANIMATION, ETC.

QUESTIONING ITS

MEDIUM

TRADITIONAL & NEW MEDIA

TECHNOLOGYTECHNIQUES

TOOLSEQUIPMENT

Pendahuluan

The SUBJECT MATTER is the What of a work of art—representation of people, places, things, themes, processes, ideas. The subject is identifiable or at least reflects some sort of visual experience.

Pendahuluan

If subject matter is the what in a work of art, FORM is the How. It is the general structure and overall organization of a composition. It signifies the totality of technical means and materials employed by the artist, as well as all of the visual strategies and pictorial devices used to express and communicate.

Pendahuluan

CONTENT comes close to being the Why of a work of art in that it includes what we might consider the reasons behind its (choosen) appearance—the visual elements, the subject matter, and its underlying meaning or themes.

Source: Lois Fichner-Rathus (2012: 12-14). Foundations of Art and Design

Pendahuluan

CONTEXT. Meaning of artworks depend on context, the circumstances that form their setting. Internal, Social, Political, Cultural, Historical, Ecological, etc. Context’s viewing from Artist or Designer, Client or Stakeholder, and Audience or Spectator.

Basic Visual Concept for DesignerIn design studies, point, line, and plane are the most basic and primary of all the visual elements.Both 2D & 3D compositions and forms are created by combining the SUBJECT MATTER, MEANING, or INTENT with MATERIALS or MEDIA; the result is a tangible figure or FORM

Basic Visual Concept for Designer

During the ‘generation’ of a FORM, we produce meaningful art forms: the artifacts of design

In arts, Form in broadest sense means to describe the total visual organization of a work, called it Design, or composition.

FORM (FORMA) ~ IDEATION ~ GAGASAN

The conceptual or thinking process in designing is a contestation between: Form & Content Form is the physical manifestation of an idea, as opposed to the content, which refers to the idea itselfContent is the meaning or significance message of an artwork or design.

CONTENT

MATTER

SUBJECT MATTER

FORM CONTEXT MEDIUM

MATERIALS

FORMA(IDEAS)

ISI(WUJUD)

(KANDUNGAN)

FORMINGVISUALIZATION

MEANING MAKING

KAYU KURSI KEDUDUKAN FOTOGRAFI TEMPAT DUDUK

ILUSTRASI

CONTENT

Visual FORM

CONTEXT

PrinsipGESTALT

Denotasi / Konotasi

- CLOSURE- CONTINUANCE- PROXIMITY- SIMILARITY- FIGURE &

GROUND- Law of PRAGNANZ

deSIGN

SYN

TAX

SYN

TACTIC

S PRAGM

ATICS

SEMANTICS

MEANING MAKING

to IDENTIFY to INFORM

to PERSUADE

:Desain:Kt. BendaKt. Kerja

Visual

Subject Matter – ContentApa yang dikomunikasikan

dengan Desain

Placement – ContextDimana Desain ditempatkan

dalam ruang & waktu tertentu.Tujuan Desain dibuat?

Form sebagai Idea - Gagasan

Form

Apa yang Desainer

Visualisisasikan?

Bagaimana Visualakan di-persepsi

orang?

Bagaimana PenataanKomposisi Visualnya?

Bagaimana orang mencerapi Desainnya?

Seperti Apa & Bagaimana Pesan Visual yang dikomunikasikan lewat Desain ingin dipahami? Apa reaksi

yang diharapkan?

Arrangement in Black and Gray No. 1: Portrait of the Artist’s Mother (1871)

Oil on canvas, 4 ft. 9 in. × 5 ft. 4. in. (1.45 × 1.64 m)Musee d’Orsay, Paris, France

James McNeil Whistler(1834 — 1903)

Theo Van Doesburg. Studies for The Cow (1917). Oil on canvas (14 3/4” x 25”). Source: Lois Fichner-Rathus (2012: 13). Foundations of Art and Design

IKKO TANAKA. Nihon Buyo.1981. Offset lithograph. 401⁄2 x 283⁄4“ (102.2 x 73 cm). The Museum of ModernArt, New York.