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BUS606: CORPORATE STRATEGY AND PLANNING

By Gautam Verma

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INTRODUCTION Subway on Quay street is one best Subway

stores in New Zealand It is located on viaduct harbour near bars,

clubs and offices Due to its location it is busy at all the times It is one of the few stores to be 24X7

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EXTERNAL ENVIRONMENT PESTLE Political:- Subway Restaurants have to

comply with Health and safety rules, Employment rules and Environment rules.

Economical:- Subway Restaurants have less start up cost. Also growing demand of fast food puts subway in good position.

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EXTERNAL ENVIRONMENT Socio cultural conditions:- working culture

and busy life style has made subway best choice.

Technological factors:- SUBCARD allows customers to get reward points on each purchase. Customers can order from Subway App.

Legal factors:- Employment laws, food safety act, Auckland council compliance.

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ORGANISATIONAL STRUCTURE Subway World Head Quarters Head office

Australia Head office New Zealand Operations Manager Area Manager Franchisee owner Store Manager Assistant Manager Staff

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SWOT ANALYSIS Strengths:- Worldwide brand recognition and high brand

loyalty Menu reflects demand for fresh, healthy and

fast food Hygienic food and quick service Customers can choose how they would like

to design their Sandwich.

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SWOT Weakness:- Franchise management on a global level is a

challenge Not diversified Opportunity:- Introduce better vegetarian products Introduce home delivery Emerging markets and expansion abroad.

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SWOT Threats:- Threat from other eating joints/restaurants Competitors:- KFC Pizza Hut Dominoes McDonald's Burger King

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DIFFERENTIATION STRATEGY Subway restaurant differs itself from the

others by the following Fresh quality of food in less time Making Sandwich in front of the customer Hygienic procedures and appealing stores Due to concept of Subway it requires less

space to open a restaurant

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MY FEELINGS ABOUT THIS STRATEGY From 1965 to 2015 Subway has got huge

market share. 43,937  Stores World Wide I see same people eating Sub everyday Upon asking they say we trust on your

quality and it feels light and healthy

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