Source: Forrester Research, Inc.

http://www.rappler.com/brandrap/profile-internet-users-ph

Pew report (2014)

•3 different “generations” of younger

Americans with distinct book reading

habits, library usage patterns, and

attitudes about libraries–high schoolers (ages 16-17)

–college-aged (18-24)

–third generation is 25-29

http://www.pewinternet.org/2014/09/10/younger-americans-and-

public-libraries/

•50% of millennials still use the library

•61% have a library card and describe

their library as a “nice , pleasant place”

•a large number care about resources

other than books

•76% view free access to research

databases as “very important”

•don’t want libraries to abandon their central

mission: to provide books to people

•75% responded that it was “very important”

for libraries to offer books for people to

borrow–29% said that libraries should definitely not

move books out of libraries

– but nearly half (47%) thought books should be

out

View of librarians

•millennials believe in the importance of

trained librarians, with 80% saying that

libraries having librarians to help people

find information they need is “very

important”

“Fillenials” (20M+)

FEU study on Filipino millennials (August

2015)

• 4,325 college freshmen aged 16 to 18 from

8 tertiary schools in Metro Manila & 1 from

Bulacan

Reasons for pursuing college education

•get a good job after graduation (91.3%)

•raise a good family (79.9 %)

•train in a specific career (76.9%)

•commit to lifelong learning (75.2 %)

•learn things that are personally interesting

(75.1 %)

wired generation•Fillennials most frequent activity, not

surprisingly, is surfing the Internet—either

–to connect with friends (70.6%)

–do research (69.3%)

Nielsen Philippines Report (2015)

•more Filipinos use cellphones as “mobile

computers”

•younger millennials will never know a world

without the internet, connected devices ,

and social media

•younger millennials (82%) are most likely to

look at the internet first whenever they need

information

•millennials most likely to browse

through online newspapers–older millennials show high

preference in reading printed

newspapers at 72% compared to

66% of heavy internet users

the survey

• conducted March 2017

• northern Mindanao

• 1,142 senior hs students

convenience & purposive sampling

• data input: frequency

percentage, mean

• 2-part questionnaire*

frequently reported library use (13

questions)

attitude toward library services (10

questions)

*University of Pittsburgh at Greensburg

% results

• less than 6% used library everyday

• 21-35% used the library few times or

several times to

• receive instruction

• study quietly

• do group project

• use internet lab

• ask librarian for help in finding

information

% results

• more than 52% replied they never used

the library to nap or sleep

• almost 50% said they never used the

library to hang out

• 36% responded that they never used the

library to converse with friends

% results

• 38% said they never accessed ejournals

or ebooks

• 1/4 of the respondents never used online

catalog for information searching

• 34% replied they used library database a

few times and 32% several times

• 46% indicated that they never borrowed

library materials

focus of expectations

• facility issues

• technological issues

– less on comfort positive image of

library staff

interventions

• longer library hours

• enhanced instructional activities addressing

difficulty in using online catalog and

database

• connectivity inside the library

• events housed in the library to market it as a

site of activity and campus-connected

content, not merely a repository for books

and resource materials.

• library promotional strategies had slight

effect on awareness & utilization of

library services

• print promotional strategies had more

impact compared to social media

“most effective” social media platform

The State of Library Marketing 2016 Survey Resultshttps://superlibrarymarketing.com/2016/02/29/the-state-of-library-marketing-2016-survey-results/

glo

bal p

ers

pe

cti

ve

implications

• robust, vigorous, enriched,

exhilarating library marketing

• print media

• online media

• social media

• events

• networking

marketing initiatives

unless indicated all images taken from https://www.pinterest.com/

http://otsegolibrary.org/node/482

“If we were supposed to restrict ourselves to offering materials with purely redeeming social qualities and educational value, we’d have to throw out half the collection.” - Eli Neiburger

Bibliothèque Nationale de France

• video games part of their patrimonial

collections since 1992

• every game distributed in France must send

2 copies to the French national library

• work closely with gaming community to

“defend the game as a document and an

object for scientific research.”

Library of Congress, Preserving Virtual Worlds

Preserving Virtual Worlds project • will explore methods for preserving digital games

and interactive fiction

• major activities will include … “conducting a series

of archiving case studies for early video games,

electronic literature and Second Life, an

interactive multiplayer game”

Lead Partner: University of Illinois at Urbana-Champaign, Graduate

School of Library and Information Science

Additional Partner: University of Maryland, Stanford University, Rochester

Institute of Technology, Linden Lab

http://www.digitalpreservation.gov/partners/pv

Keeping children quiet in public libraries

• After-School Zone–teens can go in from 3:15 until 5:00 every day and get

a small snack, study or play video games

–if teens are entertained they’re less likely to get into

trouble

Allison Angell, Head Youth Services Librarian

Benicia (California) Public Library

Getting people into the library

Dwight McInvaill

Director, Georgetown County Library

• 10 Xbox 360s and 8 gaming PCs to

persuade young people to register for

library cards and to read

• the games will serve as the hook for more

library usage

Board Gaming in School Libraries

http://sls.gvboces.org/gaming/

Gaming nights at libraries

University of Illinois Library Gaming Collection

to wind up

References and Links

Adobo Magazine (2015). Demystifying millennials: 6 insights to help you get a selfie

with this generation http://adobomagazine.com/philippine-news/demystifying-

millennials-6-insights-help-you-get-selfie-generation

Duck, Patricia M. and Koeske, Randi (2005). Marketing the millennials: what they

expect from their library experience. University of Pittsburgh and Greenburg.

Far Eastern University (2015). The Filipino millennials.

http://www.feu.edu.ph/manila/index.php/feu-and-partner-universities-conduct-

pioneering-study-to-understand-filipino-millennials/

Zickuhr, Kathryn and Rainie, Lee (2014). Younger Americans and Public Libraries.

Pew Research Center. http://www.pewinternet.org/2014/09/10/younger-americans-

and-public-libraries/