Accessible and Inclusive Tourism in Mountain Resorts

it's as simple as that

“Any person in any moment of his/her life

may suffer from a health condition that

may become a disability.”

WHO – International Classification of Functioning Disability and

Health

Ski - Kart

Winter

Family

Activities

Summer, Spring, Autumn

Activities

Summer, Spring, Autumn

Activities

Summer, Spring, Autumn

Activities

• Olympic Games – 8.21 million

• FIFA World Cup – 3.4 million

• Paralympics – 2.8 million

• Asian Games – 2 million

• Rugby World Cup – 1.65 million

• Commonwealth Games – 1.4 million

Tickets

• Rio 2016 – target 3.3 million and over 4 billion TV audience

• London 2012 – 2.7 million tickets (3.8 billion cumulative TV audience)

• Beijing 2008 – 3.3 million spectators (but many given away free of charge)

• Athens 2004 – 850,00 spectators

• Sydney 2000 – 1.2 million spectators

• Atlanta 1996 – 390,000

• Barcelona – 1.5 million spectators – mainly free – first time the Games

really had spectators

TV Audience - Sumer Games

• Sochi 2014 – 316,200 (2.1 billion cumulative TV audience)

• Vancouver 2010 – 230,000

• Torino 2006 – 162,974

TV Audience Winter Games

Torino

700 press

743 broadcast

Vancouver

483 press

1178 broadcast

Sochi

549 press

1944 broadcast

Athens

1200 press

1893 broadcast

Beijing

1999 press (988 international)

3604 broadcast

London

1950 press (1595 international)

3007 broadcast