An Online Pacific Islander Community

Buma

Bula

Buma

Bula

Who We Are

• www.bulabuma.com– Drop-ship retail store– Searchable business listings– Lifestyle blog with ad space

• Start-up, LLC (S-Corp)• Mission: Build and foster Polynesian

culture in America• Vision: A place for all to partake in Pacific

Islander language, art, musicand dance

Buma

Bula

Values and GoalsValues• Authenticity• Economic health• Honesty• Growth and

Advancement of Polynesian Culture

• Encouraging individuality, talent, creativity and teamwork

Goals and ObjectivesIn 5 years, BulaBuma will be the #1 online resource in America for pacific islander products, services, and promotion.

Buma

Bula

Competitive Advantage

Currently• Majority of NHOPI-

owned businesses are small non-employer entities

• Little to no online promotion

• Limited opportunities to grow

• Close-knit community• Hard-to-find information

BulaBuma’s Value-Add

• Understands value of marketing

• Knows habits and motivating factors of Pacific Islander community

• Ability and skills to design website

• Network to promote and sell BulaBuma’s expertise

Buma

Bula• NHOPI owned firms

with $6.9B in sales= approx. $981M– 1.2 million+

NHOPI=240,000 families spending $120Mi

– Catered event entertainment= $112M

Industry Analysis Market Size

Social

• NHOPI 2nd fastest growing race group in U.S.• Pacific Islanders are the largest minority group of

homeowners.

Legal• Expanding Demographic Data

Economic• NHOPI owned businesses grew 35% in the last ten

years• Online sales have increased even as retail sales

have dropped

Political• The promotion of American made products have

made importation of goods expensive and impractical.

Technology• Internet marketing is available to small businesses

at reasonable cost.• Internet available everywhere; increasingly reliable

to shop and make purchases.

Customers & Competition•NHOPI Small businesses, Pacific Islanders, Party and Event planning•Discount retailers, specialty retailers, marketing firms, online marketing tools and services

Buma

Bula

Customer Analysis

• 15-35• Tech Savvy• High School Graduates• Mostly lives in Western U.S.• Born in U.S. or young

immigrants• Value humor, family, boldness

Pacific Islander Millennials

• Older married couples• Highly educated• Large incomes• Empty nesters• Mostly live in Northeastern

U.S.• Value professionalism, quality

Party & Event Planners

• 90% are small businesses• Located largely in Hawaii and

Western and Southern U.S.• Growing at rate triple the

national average• Value price, individuality,

ease, and community

NHOPI Businesses

Buma

Bula

Competitive AnalysisCompetitors• Polynesian

Millennials– Mass market-

retailers in-store and online

• Event Planning– Online referral

services– Pro event

planners

• Small Businesses– Online marketing

tools– DIY websites

•Consumers not understanding

benefits•Increased access

by competitors•Inability for NHOPI businesses to grow

or expand•Not a large enough

interest in products and

service

•Growing market•Uneducated consumers

•Utilizing connections and expanded networks

• Increased online accessibility and reliance

•Reasonable pricing for online tools and software

•Niche w/ small market

•Can be replicated•Several sources of indirect competition

•Tools and skills are openly available

•Community relations

•Customization•Knowledge of Internet Marketing Techniques

•Established ties•Untapped market that is growing

S W

TO

Buma

Bula

Marketing PlanPhase 1-Attracting Businesses• Website design and

navigation• Search Engine

Optimization• Reciprocal links• LinkedIn• Blog• GoogleAds/AdChoice• Paid Search

Phase 2-Attracting Customers

• Sponsored Giveaways• Social Media

– Facebook Page and Ads– Twitter Campaign– Pinterest Campaign

• Newsletter• E-mail subscriptions• Blog• Discounted products

Buma

Bula

PricingAdvertising

Deluxe Ad Package $25

Custom Listing - Photos, design

Leader board Blog Ad -

Newsletter Feature -

Blog Advertisements

728x90 Leader board $20

160x600 Banner $15

125x125 Banner $10

Searchable Business Listing

Listing $1.50 Set up and first month

Custom listing $3.00 Set up and first month

Page hosted on site $10.00 Year listing

StoreProduct Listing $0.50 per product and 3% of sale price as a transaction fee if product

sells.

Buma

Bula

Possible Products

Buma

Bula

Management TeamBuma

Bula

• Gaps/Growth• Webmaster• Customer

RelationsSpecialist

• Graphic Design• Legal Advising

Ashley “Buma” Sokia

Owner/Operator

Buma

Bula

Website: Landing Page

Buma

Bula

Search Store Blog

Buma

Bula

Operations Plan• Daily content

creation activities– Blog– Twitter– Facebook– Pinterest– Polls

• Internet Marketing– SEO/Online campaign

tracking– E-mail lists– Newsletters

• Business Activities– Billing and AP– Customer Relations– Recruitment– Website updates

• Milestones– Website built

09/01/12– Full launch 11/05/12– Expansion 08/01/16

Buma

Bula

Financial Outline

• Critical Assumptions– $8,500 in sales for the

first year and continue to increase those numbers.

– Keep expenses lower than revenue after initial costs.

– BulaBuma will be awarded a grant of at least $15000 to cover initial start-up costs.

• Breakeven goal by end of year 2

• Financial Goals (Year 4)– 2000 products

listed– 1500 businesses

listed– 1,000+ unique

blog visitors/day– 2% market share

of retail sales– Consistently sell

out blog ad space